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  • Spanish; Castilian

  • INVESTIGACIÓN COMERCIAL SOBRE PREFERENCIAS DE LOS CLIENTES AL PRODUCTO JABÓN TOCADOR LIS

    image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
    descriptionPublicationkeyboard_double_arrow_right Article , Other literature type 2021Publisher:Zenodo
    Authors: Figueroa, Olga Gómez; Laguardia, Naylet Sangroni; Castañeira, Jessie Arlene Pérez; Suárez, Yasniel Sánchez;

    doi: 10.5281/zenodo.5526851 , 10.5281/zenodo.5526850

    Resumen La investigación de mercado es un tema actual que permite acercarse cada vez más a satisfacer las necesidades de los clientes. El artículo tiene como objetivo desarrollar una investigación comercial para conocer las preferencias de los clientes respecto al producto jabón tocador Lis. Para dar cumplimiento a tal objetivo se emplearon los métodos y técnicas siguientes: análisis de documentos, observación directa, tormenta de ideas, procedimiento de muestreo combinado, encuestas a clientes, matriz de importancia percepción, y herramientas informáticas como Microsoft Visio 2010, software estadístico SPSS y el EndNoteX7 para la gestión de las referencias bibliográficas. Entre los principales resultados se obtiene que las características del producto que mayor atención debe prestarle la empresa son: durabilidad, aroma y textura, para ello se propone que la entidad revise su sistema productivo y la fórmula del producto con el fin de mejorar las características mencionadas. Abstract Market research is a current topic that allows us to get closer and closer to satisfying the needs of customers. The objective of this paper is to develop a commercial investigation to find out the preferences of customers regarding the Lis toilet soap product. To fulfill this objective, the following methods and techniques were used: document analysis, direct observation, brainstorming, combined sampling procedure, customer surveys, perception importance matrix, and computer tools such as Microsoft Visio 2010, SPSS statistical software and EndNoteX7 for managing bibliographic references. Among the main results, it is obtained that the characteristics of the product that the company must pay the most attention are: durability, aroma and texture, for this it is proposed that the entity review its production system and the product formula in order to improve the aforementioned characteristics. Los autores declaran no presentar conflictos de intereses

    image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ ZENODOarrow_drop_down
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    ZENODO
    Article . 2021
    License: CC BY
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    Article . 2021
    License: CC BY
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      image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ ZENODOarrow_drop_down
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      Article . 2021
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  • INVESTIGACIÓN COMERCIAL SOBRE PREFERENCIAS DE LOS CLIENTES AL PRODUCTO JABÓN TOCADOR LIS

    image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
    descriptionPublicationkeyboard_double_arrow_right Article , Other literature type 2021Publisher:Zenodo
    Authors: Figueroa, Olga Gómez; Laguardia, Naylet Sangroni; Castañeira, Jessie Arlene Pérez; Suárez, Yasniel Sánchez;

    doi: 10.5281/zenodo.5526851 , 10.5281/zenodo.5526850

    Resumen La investigación de mercado es un tema actual que permite acercarse cada vez más a satisfacer las necesidades de los clientes. El artículo tiene como objetivo desarrollar una investigación comercial para conocer las preferencias de los clientes respecto al producto jabón tocador Lis. Para dar cumplimiento a tal objetivo se emplearon los métodos y técnicas siguientes: análisis de documentos, observación directa, tormenta de ideas, procedimiento de muestreo combinado, encuestas a clientes, matriz de importancia percepción, y herramientas informáticas como Microsoft Visio 2010, software estadístico SPSS y el EndNoteX7 para la gestión de las referencias bibliográficas. Entre los principales resultados se obtiene que las características del producto que mayor atención debe prestarle la empresa son: durabilidad, aroma y textura, para ello se propone que la entidad revise su sistema productivo y la fórmula del producto con el fin de mejorar las características mencionadas. Abstract Market research is a current topic that allows us to get closer and closer to satisfying the needs of customers. The objective of this paper is to develop a commercial investigation to find out the preferences of customers regarding the Lis toilet soap product. To fulfill this objective, the following methods and techniques were used: document analysis, direct observation, brainstorming, combined sampling procedure, customer surveys, perception importance matrix, and computer tools such as Microsoft Visio 2010, SPSS statistical software and EndNoteX7 for managing bibliographic references. Among the main results, it is obtained that the characteristics of the product that the company must pay the most attention are: durability, aroma and texture, for this it is proposed that the entity review its production system and the product formula in order to improve the aforementioned characteristics. Los autores declaran no presentar conflictos de intereses

    image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ ZENODOarrow_drop_down
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    ZENODO
    Article . 2021
    License: CC BY
    Data sources: ZENODO
    image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
    ZENODO
    Article . 2021
    License: CC BY
    Data sources: Datacite
    image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
    ZENODO
    Article . 2021
    License: CC BY
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      image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ ZENODOarrow_drop_down
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      ZENODO
      Article . 2021
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      image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
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      Article . 2021
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      image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
      ZENODO
      Article . 2021
      License: CC BY
      Data sources: Datacite
      https://apye.esceg.cu/index.ph...
      Other literature type
      Data sources: Microsoft Academic Graph
      Claim

      This Research product is the result of merged Research products in OpenAIRE.

      You have already added works in your ORCID record related to the merged Research product.
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