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We are witnessing events that are dramatically shaping the image of our everyday life. At the beginning of 2020, COVID-19 seemed very far away – a distant reality unlikely to strike close to home. It seemed like an ordinary flu which emerged in the Far East, in the city of Wuhan. By March, we realised the importance of distance. However, modern ways of transportation and global traveling only contributed to the rapid spread of COVID-19. COVID-19 pandemic has impacted every aspect of our lives, economy, education … There is no area, field or sector that COVID-19 didn’t struck, however, tourism is no doubt the sector that was hit the hardest – in terms of economic or social impact that tourism has on society. These are certainly not easy days for tourism. What we need to do next, in order to take something from the crisis and learn something from it, is tourism market analysis and keep track of changes. Our goal is to recognize and identify the ways in which this crisis has impacted tourism, to learn to predict the future events and scenarios, based on our past experiences, and thus gain knowledge on how to effectively cope with the crisis in the next coronavirus outbreak and to recover from it faster.