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In an era of environmental crisis, the world is at a perilous moment. The fight between sustainability and economical choice has been a contentious matter and the world is facing environmental uncertainties today. The main purpose of the present study is to prepare an integrated exploration of the development of consciousness in all business categories. This study also focuses on the indispensable roles and impact of top management in merging the commitment and abilities to environmental leadership and thus, adds a contemporary insight into how businesses, economic stakeholders, government authorities, and the general human sphere can mitigate the runaway menace of environmental issues. Finally, the current authors conclude that the environment is the supernatural force that is making life a possibility on the planet. Therefore, every human operation should be regulated by the approaches mentioned in this study and efforts made through the strategic principles and theories of leadership.

By using the 2017 National Household Travel Survey (NHTS) data, this study explores the status quo of ownership and usage of conventional vehicles (CVs) and alternative fuel vehicles (AFVs), i.e., Hybrid Electric Vehicles (HEVs), Plug-in Hybrid Electric Vehicles (PHEVs) and Battery Electric Vehicles (BEVs), in the United States. The young ages of HEVs (6.0 years), PHEVs (3.2 years) and BEVs (3.1 years) demonstrate the significance of the 2017 NHTS data. The results show that after two decades of development, AFVs only occupy about 5% of annual vehicle sales, and their share does not show big increases in recent years. Meanwhile, although HEVs still dominate the AFV market, the share of PHEVs & BEVs has risen to nearly 50% in 2017. In terms of ownership, income still seems to be a major factor influencing AFV adoption, with the median annual household incomes of CVs, HEVs, PHEVs and BEVs being $75,000, $100,000, $150,000 and $200,000, respectively. Besides, AFV households are more likely to live in urban areas, especially large metropolitan areas. Additionally, for AFVs, the proportions of old drivers are much smaller than CVs, indicating this age group might still have concerns regarding adopting AFVs. In terms of travel patterns, the mean and 85th percentile daily trip distances of PHEVs and HEVs are significantly larger than CVs, followed by BEVs. BEVs might still be able to replace CVs for meeting most travel demands after a single charge, considering most observed daily trip distances are fewer than 93.5 km for CVs. However, the observed max daily trip distances of AFVs are still much smaller than CVs, implying increasing the endurance to meet extremely long-distance travel demands is pivotal for encouraging consumers to adopt AFVs instead of CVs in the future.

Consumer interest in farmers’ markets (FMs) has dramatically increased during the past decade. The number of FMs in the United States has grown from 1755 in 1994 to 8140 in 2019 (USDA, 2019). To evaluate the economic impacts (EIs) of FMs in the Washington, DC metropolitan area, we collected FMs’ consumer data and used IMPLAN-based social accounting matrices to evaluate the direct, indirect, and induced economic impacts of FMs. The empirical results from IMPLAN provide the direct gross sales, income figures, and an estimate of the number of jobs in the study region. The results show the average total output of USD 36,181,059, total employment of 663 people, total value-added creation of USD 19,019,226, and total labor income created of USD 8,653,350 in the region. The FM average income multiplier is 1.51, which indicates that a USD 1 increase in personal income (PI) for an FM translates into USD 1.51 in PI across the economy of the region. We also highlight the impact of FMs as an important component of the circular economy (CE). To this end, we present a qualitative approach examining the potential of a CE as applied to the farmers’ markets in the Washington, DC metropolitan area using qualitative data from focus groups. The goal of the circular economy is to provide more sustainability in the local economy.

According to Bureau of Transportation Statistics, the U.S. transportation system handled 14,329 million ton-miles of freight per day in 2020. Understanding the generation of these freight shipments is crucial for transportation researchers, planners, and policymakers to design and plan for a more efficient and connected freight transportation system. Traditionally, the freight generation modeling has been based on Ordinary Least Square (OLS) regression, although more advanced Machine Learning (ML) algorithms have been evaluated and proven to have excellent performance in various transportation applications in recent years. Furthermore, one modeling approach applied for one industry might not always be applicable for another as their freight generation logics can be quite different. The objective of this study is to apply and evaluate alternative ML algorithms in the estimation of freight generation for each of 45 industry types. Seven alternative ML algorithms, along with the base OLS regression, were evaluated and compared. In addition, the study considered different combinations of variables in both the original and logarithmic form as well as hyperparameters of those ML algorithms in the model selection for each industry type. The results showed statistically significant improvements in the root mean square error reduction by the alternative ML algorithms over the OLS for over 80% of cases. The study suggests utilizing the alternative ML algorithms can reduce the root mean square error by about 30%, depending on industry types.

The purpose of this research is to examine the precursors of a social media user’s purchase intention and intention to watch mukbang content. This study collected empirical data from 399 social media users who had viewed mukbang content and used smart PLS to analyze the data. This analysis found that vicarious satisfaction and attractiveness of content performers had an effect on attitudes toward mukbang. Moreover, this study found that perceived ease of use and attitude toward mukbang content had an impact on the intention to watch mukbang content. Furthermore, the intention to watch mukbang was a motivator of purchase intention regarding food items in mukbang content. This study contributes to the literature by investigating the influence of mukbang watching on purchasing intention.

Willingness to pay (WTP) is a foundation of payment for environmental services (PES) and varies according to different stakeholders. Because of its high-quality environment, numerous inns have appeared around Erhai Lake, which has become the inn sector leader in China. Declining water quality of the lake contrasts sharply with the increasing number of inns, thus a policy that balances economic development and water protection is needed desperately. The Erhai Lake Resource Protection Fee (ELRPF) is a form of PES, constructed on the basis of the contingent value method (CVM) involving the relationship between perceived benefits, institutional trust, awareness, and supportive attitude. Using relevant data obtained from a survey questionnaire, SmartPls 3.0 software was used to analyze the factors influencing inn operators’ WTP. The results of the analysis of 307 questionnaires showed that institutional trust, PES cognition, and attitudes toward support significantly affected inn operators’ WTP, while perceived benefit did not. This result differs from results of research on other tourism stakeholders. The reasons for this difference might be the specific identity of operators, their cultural and place identity, ability and professional education, and complexities of the broker of ecosystem services.

In recent years, fashion brands and retailers have been advancing rapidly to provide U.S. consumers more seamless omni-channel shopping experiences. The pandemic has further accelerated the growth of omni-channel shopping. This study aimed to explore the effects of channel integration in six aspects (i.e., promotion, product and price, transaction information, information access, order fulfillment, and customer service) on the U.S. consumers’ intentions to use three omni-channel shopping methods: buy online pick-up in-store (BOPI), buy online curbside pickup (BOCP), and buy in-store home delivery (BIHD). We proposed a mediation model to test the effects through consumer perceived values (hedonic value, utilitarian value), perceived risk, and perceived behavioral control. Furthermore, this study explored the moderating effect of perceived COVID-19 vulnerability on the relationships between consumers’ internal evaluations of channel integration and their shopping method selection intentions. A total of 516 eligible responses were gathered through a survey of U.S. consumers. Multiple regressions were applied to test the hypotheses. Six types of channel integration showed significant effects on the U.S. consumers’ internal evaluations, which in turn influence their intentions to use certain types of omni-channel shopping methods. Overall, the proposed model exhibits a satisfactory explanatory power.

The current study drew from emotional contagion and source credibility theories to investigate whether watching differentially sourced panda videos may influence attitudes toward the “brand” image of China. An experiment (N = 245) conducted with a U.S. college student sample showed that perceived source credibility and nature relatedness were positively linked to emotional response toward the video. A non-governmental video source was perceived to be more credible than a governmental video source in influencing attitude toward Chinese culture, emotional response toward the video, and attitude toward wildlife conservation. The latter two variables and nature relatedness likewise positively predicted attitude toward Chinese culture, which in turn had a positive effect on attitude toward Chinese people; attitude toward Chinese people further positively affected attitude toward Chinese government. These findings suggest that panda diplomacy as a soft-power nation-branding device might have been relatively effective in building goodwill toward Chinese culture, people, and government overtime.