• Energy Research

Effectively reducing climate change requires marked, global behavior change. However, it is unclear which strategies are most likely to motivate people to change their climate beliefs and behaviors. Here, we tested 11 expert-crowdsourced interventions on four climate mitigation outcomes: beliefs, policy support, information sharing intention, and an effortful tree-planting behavioral task. Across 59,440 participants from 63 countries, the interventions’ effectiveness was small, largely limited to nonclimate skeptics, and differed across outcomes: Beliefs were strengthened mostly by decreasing psychological distance (by 2.3%), policy support by writing a letter to a future-generation member (2.6%), information sharing by negative emotion induction (12.1%), and no intervention increased the more effortful behavior—several interventions even reduced tree planting. Last, the effects of each intervention differed depending on people’s initial climate beliefs. These findings suggest that the impact of behavioral climate interventions varies across audiences and target behaviors.

AbstractExtensive research highlights global and within-country inequality in personal carbon footprints. However, the extent to which people are aware of these inequalities remains unclear. Here we use an online survey distributed across four diverse countries: Denmark, India, Nigeria and the USA, to show widespread underestimation of carbon footprint inequality, irrespective of participants’ country and income segment. Of the 4,003 participants, within each country, 50% of participants were sampled from the top 10% income group. Our results show links between carbon footprint inequality perceptions and climate policy support, but with significant variations observed across the four countries and with participants’ income segments. Furthermore, there are links to the perceived fairness of actual carbon footprint inequality, highlighting the need to raise awareness about carbon footprint inequality and further unpack its implications for climate justice and policy.

The transition towards more renewable energy will substantially increase voters’ involvement in the political decision-making process in the energy domain. Decisions such as whether to approve or reject large-scale energy programs can be complex, especially when available information cues are numerous and conflicting. Here, we hypothesize that political ideology is a strong determinant in this process, serving as a filter that voters apply when evaluating the relevance of provided information cues. We tested this hypothesis in the context of the 2017 Public Vote on the Swiss Energy Act. A sample of n = 931 Swiss voters were presented with arguments in favor or against the Energy Act, which were framed in terms of values found to be relevant for liberal and conservative ideologies, respectively. Political ideology strongly determined individual attitudes and voting preferences. Political ideology moreover moderated the influence of information provision on decisions, in that arguments congruent with voters’ political ideology were more likely to be evaluated as personally relevant and integrated into their decisions. We discuss the implications of our findings for measures on how to address ideology-based decision-making in order to ensure a well-informed electorate.

AbstractThe translation of choice attributes into more meaningful information (e.g., from kWh to costs) is a form of choice architecture that is thought to facilitate decision making by providing decision signposts that activate personally relevant but latent objectives and guide decisions towards options that are most congruent with the activated objectives. Here, we investigated the psychological mechanisms that underlie and drive the directional effects of attribute translations on decision making. Across two choice experiments (totalN= 973), we provide empirical support for our proposition that attribute translations operate via pre-decisional attention processes. Specifically, we demonstrate that attribute translations focus individuals’ attention on choice options that are most congruent with the concerns highlighted by translations, and that this attentional prioritization of alternatives predicts choice. In addition to the cognitive mechanisms underlying attribute translations, we highlight the choice architectural principles that moderate the effectiveness of translations. We show that the directional effects of attribute translations are driven by the information that translations provide rather than by contextual changes in the decision environment. In line with previous research on evaluability, we find the effectiveness of attribute translations to depend on information format, with translations conveying evaluative information having a larger impact on decision making than translations providing numerical information. The present study is among the first to investigate the decision making processes underlying a choice architectural intervention. It provides insights into the mechanisms that drive and facilitate the signpost effect and renders recommendations for the implementation of attribute translations in policy making.

The development of decentralized renewable energy systems is of crucial importance for the decarbonization of energy generation worldwide. Purchase decisions regarding innovative energy systems depend to some extent on consumers’ perception of the systems’ degree of autarky. We assumed that, in addition to the energetic perspective, consumers associate other non-energetic facets such as independence, autonomy, self-sufficiency, or control with the concept of autarky. These psychological facets of autarky were expected to contribute to purchase decisions. In Study 1, participants (N = 168) evaluated three future energy supply scenarios. The scenarios varied regarding their range of autarky (household/neighborhood/small town), but the individually realized degree of energetic autarky did not vary. Participants reported a higher willingness to pay in connection with a higher perceived psychological autarky for the Household Scenario. Study 1’s findings were confirmed by Study 2, in which qualitative interviews (N = 13) also revealed that participants favored the Household Scenario on several points. These evaluations were driven by the anticipated psychological facets of autarky that is the subjective perception of being independent, autonomous, self-sufficient, energy secure, and of control. To promote an adoption of renewable energy systems, these psychological autarky facets need to be addressed. Enabling the people to self-determine, control, and secure their energy provision even in complex organizational settings in such a manner is likely to increase their acceptance and therefore foster the required social transition as a whole.