• Energy Research

This article presents a systemic approach to municipal solid waste management in the Kaliningrad region. This approach is based on innovative practices and marketing research. It will contribute to regional development in line with the principles of green economy and cross-border cooperation in the Baltic countries. An innovative ecosystem should be created in the region to reach this goal, along with a network of solid municipal waste recycling enterprises. This network should include microenterprises. The study offers a universal business model for a recycling microenterprise.

This article presents a systemic approach to municipal solid waste management in the Kaliningrad region. This approach is based on innovative practices and marketing research. It will contribute to regional development in line with the principles of green economy and cross-border cooperation in the Baltic countries. An innovative ecosystem should be created in the region to reach this goal, along with a network of solid municipal waste recycling enterprises. This network should include microenterprises. The study offers a universal business model for a recycling microenterprise.

The article describes the author’s method of forming the concept of a territorial tourist product within the framework of a marketing and analytical approach. The methodology is based on marketing research, the use of statistical analysis to objectively substantiate the proposed investment decisions in the field of tourism infrastructure and the management of strategic development of the territories, as well as on the construction of a marketing multi-attribute model of a territorial tourism product. The proposed methodology is implemented in the municipal unit of the Kaliningrad region within the framework of the investment “Strategy for the socio-economic development of “Ladushkinsky urban district” municipal unit for 2020-2030”. The article presents the results of marketing and analytical research, on the basis of which the concept of the territorial tourist product of the Ladushkinsky urban district was developed, which implements its portfolio of the investment projects, as well as its marketing complex according to the “4P” model.

The article describes the author’s method of forming the concept of a territorial tourist product within the framework of a marketing and analytical approach. The methodology is based on marketing research, the use of statistical analysis to objectively substantiate the proposed investment decisions in the field of tourism infrastructure and the management of strategic development of the territories, as well as on the construction of a marketing multi-attribute model of a territorial tourism product. The proposed methodology is implemented in the municipal unit of the Kaliningrad region within the framework of the investment “Strategy for the socio-economic development of “Ladushkinsky urban district” municipal unit for 2020-2030”. The article presents the results of marketing and analytical research, on the basis of which the concept of the territorial tourist product of the Ladushkinsky urban district was developed, which implements its portfolio of the investment projects, as well as its marketing complex according to the “4P” model.