• Energy Research

Energy projects aimed at a sustainable energy transition can trigger strong negative emotions and resistance from the public. While practitioners are increasingly realising that they cannot simply ignore public emotions, they struggle with how to deal with people’s emotional responses and how to secure public acceptability of sustainable energy projects. We argue that a first critical step in order to adequately address emotional responses to energy projects is to understand where these emotional responses come from. We introduce a value-based approach, which entails that different characteristics of energy projects may violate or support people’s core values, which evokes emotions in people. We present a theoretical framework of the relationship between people’s values, the (perceived) implications of energy projects for these values, and people’s emotional responses to energy projects. We give examples from case studies in the literature to substantiate our reasoning, and we offer directions for future research. Our novel approach provides critical insights for project developers, decision makers, engineers, and scientists who aim to better understand the human dimension of a sustainable energy transition.

Abstract Environmental frames are widely used in an effort to increase public support for energy sources in the sustainable energy transition. Research suggests that environmental frames are most effective when they are congruent with people’s biospheric values. Yet, this value-congruence account has been mainly tested for promoting behaviors, policies or products that have clear environmental benefits. But what if they do not? For example, what if energy sources are promoted as green but are not seen as such by the public? We extend the value-congruence account by proposing that besides the congruence between the frames and biospheric values, it is important to consider how much the products themselves are congruent with environmental frames and biospheric values. We tested this novel value-frame-product account by evaluating the effectiveness of environmental frames (versus financial frames) on the acceptability of energy sources that are typically seen as high, moderate, and low in environmental friendliness, and depending on how strongly people endorse biospheric values. Overall, the results supported none of the congruence accounts, suggesting that matching frames (and products) with people’s values might be less effective in enhancing acceptability of products than previously thought. Instead, environmental framing increased the acceptability of all energy sources, independent of people’s biospheric values and the perceived environmental friendliness of those energy sources. Moreover, highly environmentally friendly energy sources were more acceptable and evaluated more positively, especially among people who strongly endorsed biospheric values. We discuss the theoretical and practical implications of our study.

Emotions may play an important role in how citizens respond to public policies, and energy policies in particular. Yet, little insights exist into causes of those emotions. This study investigates ethical concerns as the basis of emotions. We test whether people perceive an unequal distribution of negative outcomes of a local energy project as more unfair than an equal distribution thereof and, in turn, experience stronger negative emotions (hypothesis 1) and whether these effects depend on whether the project has personal consequences or not (i.e. the self-relevance of the project; hypothesis 2). In an experiment with a 2 (equal vs. unequal distribution) by 2 (self-relevant vs. not self-relevant) design (N = 282), we find support for hypothesis 1, but not 2. Furthermore, we find that perceived total amount of harm, an ethical concern about the total amount of negative outcomes bestowed on all people together, is also (marginally significantly) affected by the unequal distribution and relates to the emotions. We argue that justified ethical concerns are at the root of emotions about renewable energy projects and therefore emotions and their underlying ethical concerns should be considered for socially responsible as well as successful energy policy making.