• Energy Research

There is a causal relationship between existential dangers to our biosphere and our unsustainable consumption practices. For more than three decades, academics and researchers have explored ideas to make consumption practices sustainable. Still, a practical and widely accepted solution to the problem is missing. This review aims for a theoretical and structural understanding of the literature to identify future avenues for marketing, to explore and increase its contribution to consumption sustainability research. The review used bibliometric and integrative review methods to synthesize knowledge. The review found that sustainable consumption research has proliferated since 2015, indicating a heightened interest in the field. There are four major schools of thought in sustainable consumption research, employing three interdependent micro, meso, and macro levels of analysis to understand consumption practices. By focusing on individual consumption behaviors, this review recommends that consumption sustainability be repositioned as a means of attaining a better quality of life for consumers. It involves reforming the consumer mindset toward progress based on pro-social and pro-ecological choices, training consumers in mindful consumption practices, and providing them with an infrastructure for consuming with a mindful mindset. It is recommended that marketing should refine itself as a pro-social discipline, with consumer well-being as its primary goal, and to become a leader in reshaping quality of life in terms of non-financial standards.

EntREsilience, a five-country longitudinal qualitative study, was launched in 2020 in China, Malaysia, the Philippines, Thailand and the UK to understand how entrepreneurs manifested resilience in response to the COVID-19 pandemic crisis events from March 2020 to February 2022. EntREsilience proposed a resilience-manifestation process model describing how entrepreneurs responded to the COVID-19 disruption, aided by external and internal enablers, adjusting their businesses to stabilise and even hunting for opportunities to grow their businesses. The present research adds to the findings of EntREsilience by analysing the strategies applied by entrepreneurs in their response to the crisis. This exploratory study focused on the entrepreneurs’ community interactions and studied the effects of these interactions on the response measures adopted by the entrepreneurs. The results describe how the awareness of their stakeholder challenges shaped the entrepreneurial response. Realising the importance of stakeholder well-being to the sustainability of their enterprise motivated the entrepreneurs to develop sustainability competencies towards their stakeholder challenges, innovating solutions for their mutual well-being. By extending the resilience-manifestation process model, this paper proposes a transformation model depicting the process of entrepreneurs transforming into sustainable leaders triggered by stakeholder challenge awareness and moderated by contextual factors.

Food waste is a serious issue around the world. One way to address this issue is distributing food surpluses through food-sharing platforms. There are a limited number of empirical studies investigating the drivers of using food surplus-sharing platforms, particularly in developing countries. This paper investigates the impacts and connections between environmental concern, perceived playfulness, social norms, food waste awareness, price consciousness, food neophobia, and purchase intention of food surplus through a food-sharing platform in Thailand. A sample of 284 Yindii users was analyzed by using exploratory factor analysis and multiple regression. Empirical results revealed environmental concern and perceived playfulness to be the primary constructs influencing consumers’ purchase intention toward food surplus. The results suggest that perceived playfulness is the most crucial determinant affecting purchase intention. Our results also indicated people who have obtained a higher education level and the low-income group show a higher purchase intention toward food surplus products. This research is the first attempt to study food surplus redistribution in Thailand. This study contributes to the literature and provides insights for practitioners with several implications.