• Energy Research

The tendency to implement diverse environmental tools and promote the adoption of environmentally friendly practices in tourism activities is relatively new. One such tool is the EU Ecolabel used in the hotel industry as a voluntary European initiative meant to attest to the responsible attitude towards the environment. Since holding the ecolabel by the Romanian accommodation units is rather an exception, our aim was to investigate the views of industry managers on environmental issues, focusing on the EU Ecolabel, and get a glimpse of the challenges and prospects of ecolabelling within the seaside hotel industry. To this end, the study was designed and conducted on 60 hotel managers. The research results gave evidence to the measures already implemented, those pending implementation, reasons for not applying for the EU Ecolabel, and the most challenging criteria. The potential impact of the EU Ecolabel on the economic activity efficiency, and its role in customer decision processes and in marketing communication, was highlighted. Subsequently, a mathematical model was proposed, revealing that the intention to meet the criteria and obtain the EU Ecolabel depends on the managers’ level of knowledge of the EU Ecolabel, their opinion on whether holding the EU Ecolabel represents a competitive advantage, and the current efficiency level of the hotels’ economic activity. Considering the research findings, it is obvious that the industry would benefit from ampler and more sustained information campaigns on the EU Ecolabel.

While the positive economic impact of tourism cannot be denied, it has also a number of negative side effects. The article focuses on the residents’ perception regarding the tourist activity and on identifying the factors influencing their acceptance for the tourist activity, in Constanta (Romania). A questionnaire based quantitative research was employed, creating several indexes, subsequently included in econometric models in order to reveal the factors which determine residents’ acceptance and support for tourism. The results reveal that residents are highly in favour of tourism activity and support tourism expansion and further development. Most respondents considered that tourism contributed to the improvement of the city image and identified a fairly positive economic impact, while tourism was accountable for the increase in several negative phenomena. The impact of tourist activity on the sustainable development of the city was perceived as medium positive, while most respondents considered that the number of tourists should increase. The residents’ acceptability toward tourism was revealed to depend on several variables and computed indexes: city development index, impact on residents’ quality of life index, sustainable development index, and perceived intensity of contact with tourists.