• Energy Research

The relentless advancement of digital technologies has the potential to significantly reshape the energy landscape as digital technologies become increasingly integrated into diverse sectors of the economy. This study explores the intricate relationship between digitalization and energy in EU countries, focusing on its direct and indirect impacts on energy consumption, structure, and intensity. Furthermore, this study explores the mediating mechanisms that facilitate these changes, including the role of technological innovation and government efficiency in the relationship between digitalization and energy outcomes. Focusing on EU countries and using the system-GMM method, this research accounts for the heterogeneity in the impact of digitalization on energy across various member states. It examines the varying effects in different countries, considering their income levels, environmental regulations, and green investments. The results demonstrate that the strategic deployment of digitalization in EU countries substantially benefits the energy sector. By optimizing energy consumption and enhancing the energy structure through the integration of renewable sources, the EU could move closer to its sustainability objectives.

The relentless advancement of digital technologies has the potential to significantly reshape the energy landscape as digital technologies become increasingly integrated into diverse sectors of the economy. This study explores the intricate relationship between digitalization and energy in EU countries, focusing on its direct and indirect impacts on energy consumption, structure, and intensity. Furthermore, this study explores the mediating mechanisms that facilitate these changes, including the role of technological innovation and government efficiency in the relationship between digitalization and energy outcomes. Focusing on EU countries and using the system-GMM method, this research accounts for the heterogeneity in the impact of digitalization on energy across various member states. It examines the varying effects in different countries, considering their income levels, environmental regulations, and green investments. The results demonstrate that the strategic deployment of digitalization in EU countries substantially benefits the energy sector. By optimizing energy consumption and enhancing the energy structure through the integration of renewable sources, the EU could move closer to its sustainability objectives.

Opportunities for sustainable development of the business entity largely depend on the uncertainty factor, which, in particular, is expressed in the asymmetry of information. Due to the influence of this factor, forecasting the efficiency of enterprises becomes a difficult task. Every company must meet the requirements of modern reality and be open to new solutions. The purpose of this study is a microeconomic analysis of factors that affect the sustainable development of enterprises. The uncertainty condition is considered as an integral element of the modern concept of company management. Based on the analysis of the literature, personal observation and interviews with managers, the guidelines for building a modern microeconomic model of a market economy were identified, which can further become the basis for creating new organizational management models.

Opportunities for sustainable development of the business entity largely depend on the uncertainty factor, which, in particular, is expressed in the asymmetry of information. Due to the influence of this factor, forecasting the efficiency of enterprises becomes a difficult task. Every company must meet the requirements of modern reality and be open to new solutions. The purpose of this study is a microeconomic analysis of factors that affect the sustainable development of enterprises. The uncertainty condition is considered as an integral element of the modern concept of company management. Based on the analysis of the literature, personal observation and interviews with managers, the guidelines for building a modern microeconomic model of a market economy were identified, which can further become the basis for creating new organizational management models.

This article focuses on the triangulation of research methods and techniques in the discussion on the evaluation of marketing research. Research traditions in marketing can be referred to the division of research methodologies, according to which the methods of conceptual, theoretical, empirical and formal research is distinguished, based on the use of quantitative methods, mathematical and statistical models. In scientific research on marketing, conceptual methods (i.e. heuristic or creative methods) are used, with a primary focus on the analysis of qualitative aspects of the studied processes, thus making little reference to empirics. The methodology of empirical research in marketing is used to a great extent. It allows developing empirical models, thus making it possible to recognize, e.g. actually implemented models of marketing strategies that may be consistent with or deviate from the theoretical models. However, it should be noted that empirical models do not always have implementation properties, as they most often refer to the present or past reality. Nevertheless, these models may be subject to benchmarking. Moreover, they serve to make conceptual models more probable. For the further development of marketing, it becomes essential to increase the scope of application of formal research methodologies as well. The analysis of the literature indicates the need for an in-depth diagnosis of combined methods in the research process in the broader context of management sciences. The aim of the article is therefore expressed as a research problem in the form of the following question: Is methodological triangulation a prerequisite for research processes in the management sciences? The research results presented in this article are a fragment of complex study on research methodology. Moreover, the conducted empirical research confirms and theoretically proves that methodological triangulation is a necessary condition in research processes. In contrast, verification of developed methods, models or procedures is an essential condition allowing to combine science and management practice, while methodological triangulation supports research processes. Concerning the preceding, the author recommends in the present article to make a scientific effort aimed at elaborating a tool, method or procedure to select proper research methods and techniques for the research process within the scope of management science, with a particular emphasis on factors determining the process quality. Keywords: methods, research techniques, marketing research, triangulation, research methodology

This article focuses on the triangulation of research methods and techniques in the discussion on the evaluation of marketing research. Research traditions in marketing can be referred to the division of research methodologies, according to which the methods of conceptual, theoretical, empirical and formal research is distinguished, based on the use of quantitative methods, mathematical and statistical models. In scientific research on marketing, conceptual methods (i.e. heuristic or creative methods) are used, with a primary focus on the analysis of qualitative aspects of the studied processes, thus making little reference to empirics. The methodology of empirical research in marketing is used to a great extent. It allows developing empirical models, thus making it possible to recognize, e.g. actually implemented models of marketing strategies that may be consistent with or deviate from the theoretical models. However, it should be noted that empirical models do not always have implementation properties, as they most often refer to the present or past reality. Nevertheless, these models may be subject to benchmarking. Moreover, they serve to make conceptual models more probable. For the further development of marketing, it becomes essential to increase the scope of application of formal research methodologies as well. The analysis of the literature indicates the need for an in-depth diagnosis of combined methods in the research process in the broader context of management sciences. The aim of the article is therefore expressed as a research problem in the form of the following question: Is methodological triangulation a prerequisite for research processes in the management sciences? The research results presented in this article are a fragment of complex study on research methodology. Moreover, the conducted empirical research confirms and theoretically proves that methodological triangulation is a necessary condition in research processes. In contrast, verification of developed methods, models or procedures is an essential condition allowing to combine science and management practice, while methodological triangulation supports research processes. Concerning the preceding, the author recommends in the present article to make a scientific effort aimed at elaborating a tool, method or procedure to select proper research methods and techniques for the research process within the scope of management science, with a particular emphasis on factors determining the process quality. Keywords: methods, research techniques, marketing research, triangulation, research methodology

The paper is devoted to identifying the level of social safety of society, taking into account the indicators of shadow economy, and developing its strategic scenarios as a component of sustainable development of Ukraine by 2030. The authors used the modern methods of normalisation, threshold vector determination, and dynamic weight coefficients in order to identify the level of social safety of society. The authors developed the structure and a list of indicators considering three components of social safety: The standard of living, the demographic component, and the quality of life. This method allows determining the list and severity of threats, comparing the dynamics of integral indices with integral thresholds in one scale, identifying the state of security, and defining strategic goals and strategies. The suggested approach is universal and can be used by any country, region, economic activity, or business to develop evidence-based medium-to-long-term sustainable development scenarios.

The paper is devoted to identifying the level of social safety of society, taking into account the indicators of shadow economy, and developing its strategic scenarios as a component of sustainable development of Ukraine by 2030. The authors used the modern methods of normalisation, threshold vector determination, and dynamic weight coefficients in order to identify the level of social safety of society. The authors developed the structure and a list of indicators considering three components of social safety: The standard of living, the demographic component, and the quality of life. This method allows determining the list and severity of threats, comparing the dynamics of integral indices with integral thresholds in one scale, identifying the state of security, and defining strategic goals and strategies. The suggested approach is universal and can be used by any country, region, economic activity, or business to develop evidence-based medium-to-long-term sustainable development scenarios.