• Energy Research

This article traces the origins of the term of the green shift, which gained increased cultural, social and political traction in Norway after it was introduced in 2015 by journalist Anders Bjartnes, editor of Energi og klima (2011-). By looking at this outlet as well as two other contemporary niche media, Harvest (2013-) and Naturpress (2016-), we show how this term provided a way of working with frequency, one of the 12 news values outlined in Galtung and Ruge’s seminal study from 1965. Inspired by discourse-historical analysis, we base our article on interviews with the editors of the three outlets, their journalistic output as well as on contextual material in order to show how the slow, uneven, global and partially invisible process of climate change was given a different temporal frame through the notion of the green shift. By addressing notions of frequency in relation to a specific time and context, we speak, on the one hand, to discussions about how an event-driven journalism struggles with the complex temporalities of climate change and, on the other, to recurrent calls for providing a more “context-driven reflection on the value and legacy of Galtung and Ruge” [Joye, Stijn, Ansgard Heinrich, and Romy Wöhler. 2016. “50 Years of Galtung and Ruge: Reflections on Their Model of News Values and its Relevance for the Study of Journalism and Communication Today.” CM Komunikacija i Mmediji 36: 5–28]. This work was supported by Norges forskningsråd: [Grant Number 283345].

This article traces the origins of the term of the green shift, which gained increased cultural, social and political traction in Norway after it was introduced in 2015 by journalist Anders Bjartnes, editor of Energi og klima (2011-). By looking at this outlet as well as two other contemporary niche media, Harvest (2013-) and Naturpress (2016-), we show how this term provided a way of working with frequency, one of the 12 news values outlined in Galtung and Ruge’s seminal study from 1965. Inspired by discourse-historical analysis, we base our article on interviews with the editors of the three outlets, their journalistic output as well as on contextual material in order to show how the slow, uneven, global and partially invisible process of climate change was given a different temporal frame through the notion of the green shift. By addressing notions of frequency in relation to a specific time and context, we speak, on the one hand, to discussions about how an event-driven journalism struggles with the complex temporalities of climate change and, on the other, to recurrent calls for providing a more “context-driven reflection on the value and legacy of Galtung and Ruge” [Joye, Stijn, Ansgard Heinrich, and Romy Wöhler. 2016. “50 Years of Galtung and Ruge: Reflections on Their Model of News Values and its Relevance for the Study of Journalism and Communication Today.” CM Komunikacija i Mmediji 36: 5–28]. This work was supported by Norges forskningsråd: [Grant Number 283345].

This article combines two neglected elements within the history of online news: public service news sites and weather reporting, and it does so by utilising web archives, which – surprisingly – do not figure very prominently in journalism history. The two elements have – in isolation and in combination – at least in Denmark, become increasingly important as the online news sections of the two public service institutions Denmark’s Radio (DR) and TV2 consistently are among the most visited news sites and since reporting on the weather has gained in prominence and more recently, at least on DR TV, has become increasingly educational in its linking to issues of climate change. This article focusses on online news and conducts a historical analysis of the weather reporting on DR.dk from 2005 to 2022. The analysis seeks to balance the coding of journalistic texts with considerations of the online form of journalism, which here broadly means reading the webpage as a text. A key focus in the analysis is how meteorological data have been woven into cultural and social narratives, some of which are linked to climate change.

This article combines two neglected elements within the history of online news: public service news sites and weather reporting, and it does so by utilising web archives, which – surprisingly – do not figure very prominently in journalism history. The two elements have – in isolation and in combination – at least in Denmark, become increasingly important as the online news sections of the two public service institutions Denmark’s Radio (DR) and TV2 consistently are among the most visited news sites and since reporting on the weather has gained in prominence and more recently, at least on DR TV, has become increasingly educational in its linking to issues of climate change. This article focusses on online news and conducts a historical analysis of the weather reporting on DR.dk from 2005 to 2022. The analysis seeks to balance the coding of journalistic texts with considerations of the online form of journalism, which here broadly means reading the webpage as a text. A key focus in the analysis is how meteorological data have been woven into cultural and social narratives, some of which are linked to climate change.