• Energy Research

It is difficult to identify, but there is a type of harassment grounded in gender stereotyping in the context of tourism. It would be useful to discover the hidden relationships between gender harassment and certain beliefs about women as travellers, tourism professionals and sex objects in the field of hospitality. Methodologically, a survey was carried out reaching a sample of ±684 units by means of a convenience sampling procedure. The measuring instruments consisted of a structured questionnaire divided into two kinds of Likert beliefs scales comprising general statements and statements related to tourism. The survey respondent data were also gathered as regards sociodemographic characteristics. This paper presents empirical evidence to identify the causal factors of gender violence by considering general and particular stereotyping in tourism. Firstly, by performing three exploratory factor analyses, three female stereotyping dimensions were labelled in the field of tourism (occupational sexism, ambivalent sexist discrimination, and sex as a commodity), as well as three general prejudices about women (dysfunctional romantic relationships, ethically challenged presumptions, and aesthetical manners conventions) and the gender harassment factor. Secondly, a linear regression analysis was carried out to demonstrate that both general stereotyping related to a broader “life” framework and sectorial prejudices in tourism cause gender harassment. Finally, this research proves that general stereotyping determines sectorial prejudices in the field of tourism. The practical implications could be to enhance gender equality and combat gender harassment by revealing unintentional and unobserved prejudices that occur in a general life setting and in the tourism sphere against women as neglected professionals, under the subtle and ambivalent condition of travellers, and even as objects of consumption.

This paper aims to systematically review the existing literature to better understand multiple, complex facets of green consumption behaviour in the tourism sector and identify areas for future research. This review followed the PRISMA approach and analysed 92 studies published between 2009 and 2023 in high-impact journals. The present systematic review of scholarly studies on green consumption behaviour in tourism contributes to the existing literature, providing up-to-date research findings. Research has shown that studies on green consumption behaviour have predominantly centred on the accommodation industry. The Theory of Planned Behaviour has been widely utilised as a theoretical framework for such research. However, previous findings lack generalisability, and cross-cultural comparisons are insufficient. As a result, it is imperative to conduct additional research to create frameworks and models that can assist marketers in diverse cultural contexts. Additionally, expanding the scope of inquiry into green consumption behaviour within the tourism sector is crucial.

Abstract There is an increasing interest among academics, top managers, stakeholders regarding green marketing and its potential to improve environmental performance. Considering the prominence green marketing has risen to in recent decades, it is surprising to note that marketing literature has drawn relatively limited attention to evaluation of green marketing performance at the level of business unit. Therefore, the aim of this article is to investigate methodological background for the evaluation of green marketing performance. Using multi-source data, the authors have found out that it is possible to ground the evaluation of green marketing performance on different methods, criteria and scales used for the evaluation of green marketing. The contribution of the present research focuses on suggesting well-founded guidelines for the evaluation of green marketing performance in a modern organisation. The study suggests evaluating performance of green marketing at strategic, tactical and operational levels.

Social media has become an integral part of our daily lives. Influencers have emerged as significant players in promoting sustainable consumption in recent years. With their reach and influence, they have the ability to sway consumer decisions and earn rewards from marketers. However, an influencer’s perceived importance and credibility among their followers is essential to their ability to persuade others. In this study, we utilized network theory and the theory of mind to scrutinize the impact of an influencer’s importance and credibility on sustainable consumption. We collected data from 427 consumers and conducted structural equation modeling (SEM) to test our hypotheses. Our findings indicate that an influencer’s importance has a positive impact on their credibility, which subsequently has a favorable impact on cognitive, affective, and conative sustainable consumption. These results confirm the importance and credibility of influencers in promoting sustainable consumption and provide insights into how social marketers and influencers can optimize their sustainable marketing strategies.

This paper aims to gain further understanding of the barriers that prevent tourists at tourist destinations from recycling. Methodologically, a survey was carried out with a questionnaire, reaching 371 units through a convenience sampling procedure on the island of Gran Canaria. The measuring instruments consisted of a Likert ‘beliefs’ scale, comprising statements related to a wide range of recycling barriers, as well as both sociodemographic and situational information. Firstly, we performed an exploratory factor analysis on the barriers scale, and several obstacles to recycling were identified, such as a lack of knowledge and familiarity, blaming of the system of collection, assumed incompatibility with a relaxing holiday, erroneous beliefs about environmental usefulness, disregard towards the place being visited and a certain sense of detachment, the non-existence of incentives, and an unwillingness to comply with perceived demands. Secondly, by means of ANOVA tests, we measured the causal relationship between these barriers to recycling and the tourists’ sociodemographic and situational profiles. The practical implications shed light on how to overcome the difficulties that occur for the tourist at the destination with regards to recycling, by considering the tourists’ beliefs and their sociodemographic and situational background.

With the rising concern for environmental issues, there is an ever-increasing demand for sustainable actions to minimize the damage to ecosystems. Seeking to meet such a demand, energy companies worldwide embrace green marketing solutions. This article aims to provide a comprehensive and systematic overview of green marketing and its impact on customers’ purchasing behavior to develop a research agenda that helps to identify promising areas for future research. We conducted a systematic literature review to fill in the lack of conceptual clarity on the relationship between green marketing solutions and customers’ purchasing behavior. After compiling a candidate pool of 2604 papers and applying a set of inclusion and exclusion criteria, the final sample comprised 166 articles published between 1995 and 2022. The results demonstrate that scholars frequently chose the energy sector to research green marketing’s impact on purchasing behavior. The review indicates that the theory of planned behavior with its progenitor theory of reasoned action seems to be highly featured. The literature emphasizes green marketing at the tactical level as impacting customer behavior measures at the purchase and post-purchase stages. Our study helps marketers to identify the best practices in the area to influence customers’ behavior effectively.

Management of textile waste is a growing challenge for many countries. In order to tackle this issue, countries are turning to recycle, which is treated as an efficient way to manage textile waste. This empirical research is the first study on the scale of Lithuanian households aimed to ascertain the predictors of textile recycling behaviour. The study involved a sampling research method in order to understand factors affecting textile recycling behaviours and attitudes of residents in Lithuania. Data from a sample of 391 households were analysed using structural equation modelling. The research indicated key factors stimulating textile recycling behaviour based on standard and extended versions of the theory of planned behaviour. Results have shown the usefulness of applying the traditional model of planned behaviour instead of the extended one in predicting intention to recycle textile waste. The outcome of this research contributes to the formulation of recommendations regarding the promotion of sustainable textile waste management.