• Energy Research

This study identifies and investigates the key elements of marketing mix and its influence on brand loyalty. Existing branding models often reveal significant weaknesses due to the lack of empirical testing and narrow focus. This study develops a model to examine the effects of marketing elements on brand loyalty and differences across gender. With data collected from Saudi Arabia, the model is tested by a two-stage process. The first stage assesses the reliability and validity of measurement model. The second stage tests the various structural models. Findings reveal that price is the only significant factor affecting brand loyalty for females, while for the males, price, quality, and promotion are all significant. Results have implications for marketers in their efforts at building brand loyalty and targeting a specific gender. The study makes an original contribution by demonstrating the robustness of the alternative measurement model of brand loyalty.

The current study aims to examine the reverse association between circular economy innovation (CEI) and digital sustainability (DS), as well as the dual mediation of government incentives (GI) among firms. Data was collected through a structured-questionnaire-based survey among financial institutions (banks, insurance, and financial companies) in Pakistan, Malaysia, and China. The study collected data via structured questionnaires in an online survey and analysed the data using partial least squares structural equation modelling (PLS-SEM), to find results. The results revealed that CEI has a two-way relationship with the DS among firms in the defined context. Furthermore, the results confirmed the dual mediating role of GI between CEI and DS among firms. The outcomes can guide the policy makers to focus on the practices of CEI in the settings of the relevant state support schemes, to enhance the practices of DS among firms in emerging markets. The implications of the study are presented at the end of this study.

When assessing sustainability performance, researchers often ignore the implications of combining energy, economic, and environmental factors. To address this void, we assess the consequence of energy dis-aggregation proceeding carbon emissions in SAARC nations. The majority of energy resources are renewable and non-renewable, which contributes to a rise in carbon dioxide emissions. This study aims to provide a thorough understanding of the energy utilization dioxide emissions nexus. The panel data sets covering the period 1971-2020 for the SAARC nations have been used for analysis. The data set was used to assess the effect of renewable and non-renewable energy consumption on emissions of carbon dioxide by factoring in other CO2-producing variables such as urbanization, primary and secondary education, globalization, and economic development. Panel Fully Modified Ordinary Least Squares (FMOLS) was used to examine the connection. According to research comparing the impact of renewable and non-renewable energy consumption upon Carbon dioxide emission, whereas non-renewable energy consumption increases CO2 emissions, renewable energy consumption decreases them. Urbanization, globalization, primary education, and economic growth increase carbon emissions, while secondary education contributes to environmental quality improvement via CO2 reduction. Therefore, increasing the usage of renewable energy and enhancing awareness through higher education may help SAARC nations to reduce pollution emissions.

Corporate social responsibility (CSR) at the macro-level has been explored quite extensively, but how it affects employee-level outcomes was only recently researched. This paper draws on insights from the micro-foundation of CSR in explaining the effect of employees’ CSR perceptions on their career satisfaction. Moreover, the mediating role of psychological capital and the moderating role of moral identity are also explored. Data were collected from a cross-industry sample of 383 employees in Saudi Arabia. Structural equation modeling was used to test the hypotheses. The results show that CSR perceptions positively affected career satisfaction, and psychological capital mediated the effect of CSR perceptions on career satisfaction. Both factors of moral identity (internalized and symbolic) positively moderated the link between CSR perceptions and psychological capital. Finally, the indirect effect of CSR perceptions on career satisfaction via psychological capital was moderated by internalized moral identity and symbolic moral identity. Organizations can enhance career satisfaction by communicating to employees about CSR programs, initiatives, and actions. Moreover, employees should be provided with a working environment that provides them with the most resources so that they can feel confident, hopeful, resilient, and optimistic.

The purpose of this study is to examine the association between employees’ CSR perceptions and their career satisfaction. Moreover, the mediating roles of organizational pride, organizational embeddedness, and psychological capital in the relationship between CSR perceptions and career satisfaction are also examined. Finally, the moderating roles of internalized moral identity and symbolic moral identity in the relationship between CSR perceptions and career satisfaction are investigated. A cross-industry sample of employees from the Kingdom of Saudi Arabia was collected. The results show that CSR perceptions positively affect career satisfaction. Organizational pride, organizational embeddedness, and psychological capital mediate the link between CSR perceptions and career satisfaction. Both dimensions of moral identity (internalized moral identity and symbolic moral identity) positively moderate the effect of CSR perceptions on career satisfaction.