• Energy Research

Concern about energy in the European Union (EU) has been a recurrent issue from the very beginning. Though initially addressed at the state level, energy is now a shared competency as stressed by article 194 of the Treaty on the Functioning of the European Union. New challenges, added from time to time, need public support in order to be properly addressed. Such is the case of substituting traditional energy production with renewable energy sources. Our paper seeks to determine whether the Romanian public opinion favors such an evolution, which is traditionally associated with significant investment efforts. The study is focused on the north-east development region, which has the highest population and registered the fastest economic growth in 2019. The topic was explored through a survey applied to a sample of 649 household respondents. The results suggest strong support for introducing renewable energy sources, serious concerns about climate change, and a preoccupation for energy saving. Concerns regarding climate change or various economic factors, behaviors oriented towards reducing energy waste, as well as perceived knowledge on the matter are the factors with the biggest impact on supporting electricity production based on renewable energy sources. However, TV and online exposure have a negative impact on support. Demographics, along with social and political values remain mostly not significant.

Sustainability and responsible consumption are now the policies of companies interested in preserving a good reputation. If in the past, sustainability was an issue present only in the corporate social responsibility campaigns developed by companies; nowadays, this aspect has become a key element that has been proven to influence the purchasing behavior of consumers. The existence of policies and strategies in the area of sustainability does not necessarily mean their being put into practice as long as people, who make these objectives attainable, are not aware of them. The present paper aims to explore the green consumption of Romanian consumers, which would indicate whether the concern for environmental problems is then translated into an appropriate behavior; in other words, whether “words become facts”. At the same time, this paper analyzes the extent to which the “green trend” has gained popularity in Romania, how involved the Romanian consumers are with environmental issues and the behaviors they adopt in order to mitigate the impact on the ecosystem. However, there are differences between individual opinions on green consumption and the actual behavior adopted in trying to ameliorate this issue.

Time and responses are vital to the process of decision-making. It is a common assumption that having a wide array of options from which to choose is a good thing, but is that truly the case? This research aims to investigate the consumer’s reaction to the increasing number of choices available (which will be referred to as choice overload, or overchoice); more precisely, if it is related to paralysis concerning decision-making. To obtain structured and relevant results, the study is an intergenerational one, endeavoring to compare the outcomes across three different generations (Generations X, Y, and Z) and across their genders. It also aims at identifying trends, if any should arise, pertaining to the matter of overchoice. A survey was conducted among 396 respondents from Iasi, Romania, and the questionnaire is presented in the annex. The main results indicate that product overchoice is real but is more significant in terms of generational point of view rather than that of gender. The findings fill a knowledge gap on the relationship between choice overload and decision paralysis.

Renewable energy is seen as a key tool in addressing the dual issue of increasing energy demand and climate change mitigation. In the current geopolitical climate, it may also play a key long-term role in increasing energy security. In order to reach the ambitious green energy targets set for each European Union member state public support for fiscal and other support mechanisms is required. The purpose of this paper is to determine to what extent the population in the North-East region of Romania is willing to make financial sacrifices for further development of renewable energy. We also explore what lifestyle and socio-demographic factors influence willingness to pay. We applied a discrete choice experiment on a sample of 602 households from the populous North-East region of Romania. Our results show that the creation of new jobs and the increase of the national energy independence, followed by the reduction of pollution are societal benefits that would convince households to pay a premium in order to support renewable energy development. Increased local budgets for rural communities resulting from the taxation of new energy companies is not one of the desired outcomes of green energy development. The study is useful in the design of adequate fiscal and renewable support policies and serves companies by identifying willingness to pay influence factors, as well as by demonstrating a market segmentation procedure.

Small and medium enterprises (SMEs) are considered the engine of any economy and actively contribute to the economic growth of countries. For this reason, there are concerns regarding the identification of the factors that influence the activity of SMEs and, in particular, how they manage to adapt and obtain better performance in a constantly changing economic environment. The tax burden is high and discouraging for many enterprises, so we aimed to analyse the relationship between the taxes imposed on SMEs and their performance. Thus, the main purpose of our study was to analyse the relationship between the taxes paid by SMEs and their performance. The period of analysis consisted of the 14 years between 2008 and 2021. The analysed sample comprised the 27 member countries of the European Union. To test the relationship, we used panel data methods, and we considered two indicators that measure the performance of SMEs as dependent variables and indicators that measure the taxes paid by businesses as independent variables. For a more in-depth analysis, we used clusters of countries. The main results show that the taxes that SMEs have to pay are seen as obstacles in the way of improving performance. Moreover, the relationship between taxes and the performance of SMEs depends on the specifics of the economy of the country.