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description Publicationkeyboard_double_arrow_right Article , Journal 2012 United Kingdom, AustraliaPublisher:Emerald Authors:Fearne, Andrew;
Martinez, Marian Garcia; Dent, Benjamin;Fearne, Andrew
Fearne, Andrew in OpenAIREPurposeValue chain analysis (VCA) can expose strategic and operational misalignments within chains, and the consequential misallocation of resources, and hence opportunities for improvements which create value and economic sustainability. This paper's purpose is to argue why and how VCA needs to integrate the social and environmental aspects of sustainability in pursuit of sustainable competitive advantage.Design/methodology/approachBased on a review of existing methods and case studies, the paper proposes three dimensions of VCA, which illustrate the flaws in narrow tools, and the need to broaden the boundaries of VCA, the interpretation of “value” and relationships along the chain in order to highlight opportunities for creating sustainable value chains.FindingsTo date VCA has largely focused on economic sustainability and paid inadequate attention to social and environment consequences of firm behaviour and the (re) allocation of resources within and between firms in the chain. This risks producing recommendations which either ignore the competitive advantage offered from improving environmental management and social welfare, or have such detrimental external consequences as to render any proposals unsustainable when exposed to government or broader (public) scrutiny.Research limitations/implicationsVCA variants need to be developed which incorporate all three pillars of sustainability. Some initial experiences are presented and ideas for future research and applications proposed.Practical implicationsThe development of sustainable VCA tools should identify business opportunities consistent with Porter and Kramer's imperative for value chains to create shared value between business and society.Originality/valueAdopting the broader dimensions identified will allow VCA to become more widely applicable, and more relevant in business scenarios where there is a growing imperative to include social and environmental impacts into “mainstream” business strategies.
Supply Chain Managem... arrow_drop_down Supply Chain Management An International JournalArticle . 2012 . Peer-reviewedLicense: Emerald Insight Site PoliciesData sources: CrossrefThe University of Queensland: UQ eSpaceArticle . 2012Data sources: Bielefeld Academic Search Engine (BASE)University of East Anglia: UEA Digital RepositoryArticle . 2012Data sources: Bielefeld Academic Search Engine (BASE)add ClaimPlease grant OpenAIRE to access and update your ORCID works.This Research product is the result of merged Research products in OpenAIRE.
You have already added works in your ORCID record related to the merged Research product.This Research product is the result of merged Research products in OpenAIRE.
You have already added works in your ORCID record related to the merged Research product.All Research productsarrow_drop_down <script type="text/javascript"> <!-- document.write('<div id="oa_widget"></div>'); document.write('<script type="text/javascript" src="https://beta.openaire.eu/index.php?option=com_openaire&view=widget&format=raw&projectId=10.1108/13598541211269193&type=result"></script>'); --> </script>
For further information contact us at helpdesk@openaire.eu136 citations 136 popularity Top 1% influence Top 10% impulse Top 10% Powered by BIP!
more_vert Supply Chain Managem... arrow_drop_down Supply Chain Management An International JournalArticle . 2012 . Peer-reviewedLicense: Emerald Insight Site PoliciesData sources: CrossrefThe University of Queensland: UQ eSpaceArticle . 2012Data sources: Bielefeld Academic Search Engine (BASE)University of East Anglia: UEA Digital RepositoryArticle . 2012Data sources: Bielefeld Academic Search Engine (BASE)add ClaimPlease grant OpenAIRE to access and update your ORCID works.This Research product is the result of merged Research products in OpenAIRE.
You have already added works in your ORCID record related to the merged Research product.This Research product is the result of merged Research products in OpenAIRE.
You have already added works in your ORCID record related to the merged Research product.All Research productsarrow_drop_down <script type="text/javascript"> <!-- document.write('<div id="oa_widget"></div>'); document.write('<script type="text/javascript" src="https://beta.openaire.eu/index.php?option=com_openaire&view=widget&format=raw&projectId=10.1108/13598541211269193&type=result"></script>'); --> </script>
For further information contact us at helpdesk@openaire.eudescription Publicationkeyboard_double_arrow_right Article , Journal 2012 Australia, United KingdomPublisher:Emerald Authors:Soosay, Claudine;
Soosay, Claudine
Soosay, Claudine in OpenAIREFearne, Andrew;
Dent, Benjamin;Fearne, Andrew
Fearne, Andrew in OpenAIREhandle: 1959.8/129814
PurposeThe paper shows how sustainable value chain analysis (SVCA) can be used as a diagnostic tool to identify misalignment between resource allocation and consumer preferences, using a case study of the Oxford Landing wine chain, from South Australia to the UK.Design/methodology/approachThe study incorporates a combination of value chain analysis (VCA) and life cycle analysis (LCA) in a single methodology to determine which activities, at each stage in the supply chain, create value (in the eyes of consumers) and the contribution of these activities to greenhouse gas emissions.FindingsThe case study demonstrates the value of comparing the consumer value associated with a particular activity with the emissions associated with that activity, as this draws the attention of managers, at each stage of the supply chain, to the potential trade‐offs that exist and the danger of focusing on either one (adding value or reducing emissions) in isolation.Research limitations/implicationsThe main limitation of the research methodology is that the study focuses on a single product (Oxford Landing) and a single chain to a single country (UK). Thus, it is difficult to generalise from the results of this single case study to the (South Australian) wine industry in general, without further information from other wineries and consumer perceptions of their brands in different parts of the world.Practical implicationsThe case study highlights the importance of taking a holistic view when considering the sustainability of a product, process or chain – trade‐offs between environmental benefits and consumer perceptions of value can have significant commercial implications. It also illustrates the potential for SVCA to be used as a guide for the allocation of research and development expenditure (public and private) in pursuit of sustainable competitive advantage.Originality/valueThe study is the first to combine LCA with VCA in a context that allows researchers, practitioners and policymakers to identify areas for improvement, in what they do and how they do it.
Supply Chain Managem... arrow_drop_down Supply Chain Management An International JournalArticle . 2012 . Peer-reviewedLicense: Emerald Insight Site PoliciesData sources: CrossrefUniSA Research Outputs RepositoryArticle . 2012 . Peer-reviewedData sources: UniSA Research Outputs RepositoryUniversity of East Anglia: UEA Digital RepositoryArticle . 2012Data sources: Bielefeld Academic Search Engine (BASE)The University of Queensland: UQ eSpaceArticle . 2012Data sources: Bielefeld Academic Search Engine (BASE)add ClaimPlease grant OpenAIRE to access and update your ORCID works.This Research product is the result of merged Research products in OpenAIRE.
You have already added works in your ORCID record related to the merged Research product.This Research product is the result of merged Research products in OpenAIRE.
You have already added works in your ORCID record related to the merged Research product.All Research productsarrow_drop_down <script type="text/javascript"> <!-- document.write('<div id="oa_widget"></div>'); document.write('<script type="text/javascript" src="https://beta.openaire.eu/index.php?option=com_openaire&view=widget&format=raw&projectId=10.1108/13598541211212212&type=result"></script>'); --> </script>
For further information contact us at helpdesk@openaire.eu111 citations 111 popularity Top 10% influence Top 10% impulse Top 10% Powered by BIP!
more_vert Supply Chain Managem... arrow_drop_down Supply Chain Management An International JournalArticle . 2012 . Peer-reviewedLicense: Emerald Insight Site PoliciesData sources: CrossrefUniSA Research Outputs RepositoryArticle . 2012 . Peer-reviewedData sources: UniSA Research Outputs RepositoryUniversity of East Anglia: UEA Digital RepositoryArticle . 2012Data sources: Bielefeld Academic Search Engine (BASE)The University of Queensland: UQ eSpaceArticle . 2012Data sources: Bielefeld Academic Search Engine (BASE)add ClaimPlease grant OpenAIRE to access and update your ORCID works.This Research product is the result of merged Research products in OpenAIRE.
You have already added works in your ORCID record related to the merged Research product.This Research product is the result of merged Research products in OpenAIRE.
You have already added works in your ORCID record related to the merged Research product.All Research productsarrow_drop_down <script type="text/javascript"> <!-- document.write('<div id="oa_widget"></div>'); document.write('<script type="text/javascript" src="https://beta.openaire.eu/index.php?option=com_openaire&view=widget&format=raw&projectId=10.1108/13598541211212212&type=result"></script>'); --> </script>
For further information contact us at helpdesk@openaire.eu