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  • image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
    Authors: Torres, Francisco;

    An initial convergence of preferences made the European Green Deal (EGD) possible. However, the revision of all policy areas in line with the objectives and a conducive trajectory of the green transition is proving a major challenge, above all because member state policies and actions are not consistent with the long-term policy objectives they had subscribed to in the first place. On the upside, EU institutions, notably the European Commission and the European Central Bank (ECB), have been responding to the challenge by adapting rules and policies, which will have a positive effect in the long run. To deliver price stability the ECB needs to take into account all factors affecting inflation and climate change is one of them. Besides the primary objective of keeping prices stable, the ECB’s secondary objectives, notably contributing to a high level of protection and improvement of the quality of the environment, are fundamental to ensure not only environmental sustainability but also EMU’s and the EU’s sustainability. However, those rules and policies also depend on the wider EU regulatory framework, which needs the approval of member states.

    image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Ciência-UCParrow_drop_down
    image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
    Ciência-UCP
    Part of book or chapter of book . 2023
    License: CC BY
    Data sources: Ciência-UCP
    image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
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      image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Ciência-UCParrow_drop_down
      image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
      Ciência-UCP
      Part of book or chapter of book . 2023
      License: CC BY
      Data sources: Ciência-UCP
      image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
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  • image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
    Authors: Torres, Francisco;

    An initial convergence of preferences made the European Green Deal (EGD) possible. However, the revision of all policy areas in line with the objectives and a conducive trajectory of the green transition is proving a major challenge, above all because member state policies and actions are not consistent with the long-term policy objectives they had subscribed to in the first place. On the upside, EU institutions, notably the European Commission and the European Central Bank (ECB), have been responding to the challenge by adapting rules and policies, which will have a positive effect in the long run. To deliver price stability the ECB needs to take into account all factors affecting inflation and climate change is one of them. Besides the primary objective of keeping prices stable, the ECB’s secondary objectives, notably contributing to a high level of protection and improvement of the quality of the environment, are fundamental to ensure not only environmental sustainability but also EMU’s and the EU’s sustainability. However, those rules and policies also depend on the wider EU regulatory framework, which needs the approval of member states.

    image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Ciência-UCParrow_drop_down
    image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
    Ciência-UCP
    Part of book or chapter of book . 2023
    License: CC BY
    Data sources: Ciência-UCP
    image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
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      image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Ciência-UCParrow_drop_down
      image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
      Ciência-UCP
      Part of book or chapter of book . 2023
      License: CC BY
      Data sources: Ciência-UCP
      image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
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  • image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
    Authors: Roque, Sara Maria Morgado Dordio;

    Com o crescente aumento da necessidade de energia elétrica a nível global, é urgente encontrar fontes de energia alternativas aos combustíveis fósseis. A energia fotovoltaica solar é a fonte de energia alternativa mais promissora, uma vez que reúne características únicas comparativamente a outras energias renováveis. Nomeadamente, o custo dos componentes é competitivo e acessível ao consumidor residencial, é de fácil instalação e manutenção, e utiliza a fonte de energia inesgotável do sol. Em Espanha o sector de energia solar tem crescido significativamente, e conta com mais de 200.500 instalações residenciais. Este estudo tem como objetivo analisar o perfil de consumidor e qual o melhor canal de comunicação, de forma a adaptar e otimizar esse modelo de comunicação. Com base num inquérito anónimo elaborado para este fim, e com recurso a entrevistas, foi possível identificar qual é o perfil típico de clientealvo de uma empresa instaladora de painéis fotovoltaicos no setor residencial, como a Perfecta Energia, e otimizar a sua mensagem com os atributos preferidos. The increasing demand for electrical energy globally, makes it urgent to find alternative sources to fossil fuels. Solar photovoltaic energy is the most promising source of alternative energy, as it has unique characteristics compared to other renewable energy sources. Specifically, the competitiveness of the components cost makes it accessible to residential consumers, like the easiness of installation and maintenance, and it harnesses the inexhaustible energy source of the sun. The solar energy sector in Spain has grown significantly, with over 200.500 residential installations. This study aims to analyze the consumer profile and determine the best communication channel, to improve and optimize the communication model. Based on an anonymous survey developed for this purpose and interviews, it was possible to identify the typical customer profile for a residential photovoltaic installation company like Perfecta Energia and optimize the message with preferred attributes.

    image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Repositório Instituc...arrow_drop_down
    image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
    addClaim

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      image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Repositório Instituc...arrow_drop_down
      image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
      addClaim

      This Research product is the result of merged Research products in OpenAIRE.

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  • image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
    Authors: Roque, Sara Maria Morgado Dordio;

    Com o crescente aumento da necessidade de energia elétrica a nível global, é urgente encontrar fontes de energia alternativas aos combustíveis fósseis. A energia fotovoltaica solar é a fonte de energia alternativa mais promissora, uma vez que reúne características únicas comparativamente a outras energias renováveis. Nomeadamente, o custo dos componentes é competitivo e acessível ao consumidor residencial, é de fácil instalação e manutenção, e utiliza a fonte de energia inesgotável do sol. Em Espanha o sector de energia solar tem crescido significativamente, e conta com mais de 200.500 instalações residenciais. Este estudo tem como objetivo analisar o perfil de consumidor e qual o melhor canal de comunicação, de forma a adaptar e otimizar esse modelo de comunicação. Com base num inquérito anónimo elaborado para este fim, e com recurso a entrevistas, foi possível identificar qual é o perfil típico de clientealvo de uma empresa instaladora de painéis fotovoltaicos no setor residencial, como a Perfecta Energia, e otimizar a sua mensagem com os atributos preferidos. The increasing demand for electrical energy globally, makes it urgent to find alternative sources to fossil fuels. Solar photovoltaic energy is the most promising source of alternative energy, as it has unique characteristics compared to other renewable energy sources. Specifically, the competitiveness of the components cost makes it accessible to residential consumers, like the easiness of installation and maintenance, and it harnesses the inexhaustible energy source of the sun. The solar energy sector in Spain has grown significantly, with over 200.500 residential installations. This study aims to analyze the consumer profile and determine the best communication channel, to improve and optimize the communication model. Based on an anonymous survey developed for this purpose and interviews, it was possible to identify the typical customer profile for a residential photovoltaic installation company like Perfecta Energia and optimize the message with preferred attributes.

    image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Repositório Instituc...arrow_drop_down
    image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
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    BIP!Powered by BIP!
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      image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Repositório Instituc...arrow_drop_down
      image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
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  • image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
    Authors: Queiroz, Guilherme; Madeira, Luís; Heitor, Maria João;

    In a time where environmental changes are a central issue, this chapter presents a narrative review of their impact on the mental health of the populations and main challenges. Recalling major ideas behind the relationship between mankind and the natural environment, the Anthropocene poses serious questions about the conceptualization of this debate. We start by focusing on how the physical environment changes, namely, temperature, air pollution, noise pollution, green spaces, and extreme events, affect mental health. We then analyze how our environmental experience has changed in our urban setting, in labor organization, with online connections and finally with the extinction of our experience with nature. All these aspects outline that a planetary health approach is mandatory to address mental health and mutual coexistence, and structural changes in the environment must be kept in mind by clinicians and decision-makers.

    image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Ciência-UCParrow_drop_down
    image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
    Ciência-UCP
    Part of book or chapter of book . 2024
    License: CC BY NC ND
    Data sources: Ciência-UCP
    image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
    image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao
    https://doi.org/10.1016/b978-0...
    Part of book or chapter of book . 2024 . Peer-reviewed
    License: Elsevier TDM
    Data sources: Crossref
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      image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Ciência-UCParrow_drop_down
      image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
      Ciência-UCP
      Part of book or chapter of book . 2024
      License: CC BY NC ND
      Data sources: Ciência-UCP
      image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
      image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao
      https://doi.org/10.1016/b978-0...
      Part of book or chapter of book . 2024 . Peer-reviewed
      License: Elsevier TDM
      Data sources: Crossref
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  • image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
    Authors: Queiroz, Guilherme; Madeira, Luís; Heitor, Maria João;

    In a time where environmental changes are a central issue, this chapter presents a narrative review of their impact on the mental health of the populations and main challenges. Recalling major ideas behind the relationship between mankind and the natural environment, the Anthropocene poses serious questions about the conceptualization of this debate. We start by focusing on how the physical environment changes, namely, temperature, air pollution, noise pollution, green spaces, and extreme events, affect mental health. We then analyze how our environmental experience has changed in our urban setting, in labor organization, with online connections and finally with the extinction of our experience with nature. All these aspects outline that a planetary health approach is mandatory to address mental health and mutual coexistence, and structural changes in the environment must be kept in mind by clinicians and decision-makers.

    image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Ciência-UCParrow_drop_down
    image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
    Ciência-UCP
    Part of book or chapter of book . 2024
    License: CC BY NC ND
    Data sources: Ciência-UCP
    image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
    image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao
    https://doi.org/10.1016/b978-0...
    Part of book or chapter of book . 2024 . Peer-reviewed
    License: Elsevier TDM
    Data sources: Crossref
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      image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Ciência-UCParrow_drop_down
      image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
      Ciência-UCP
      Part of book or chapter of book . 2024
      License: CC BY NC ND
      Data sources: Ciência-UCP
      image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
      image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao
      https://doi.org/10.1016/b978-0...
      Part of book or chapter of book . 2024 . Peer-reviewed
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    Authors: Hilke, Lennart;

    This thesis critically explores the integration of digital strategies and sustainability initiatives in the professional football industry, with a particular focus on FC Bayern Munich (FCB). The key stakeholders will be identified over two decades, and the associated control points within the digital business ecosystem of professional football will be determined. In this context, two research questions are addressed. 1. How are the key stakeholders affected by integrating digital strategies and sustainability initiatives, and how do they contribute to its competitive advantage, particularly in the context of a club like FC Bayern Munich? 2. To what extent can sustainability and digitalization be fully reconciled with success in the professional football industry? The study identifies a significant shift in stakeholder dynamics, propelled by digitalization, positioning players as pivotal influencers, surpassing traditional associations like FIFA and UEFA. Despite the industry's increasing commercialization and the treatment of clubs as business models, it is observed that few clubs, aside from FCB, have successfully achieved profitability. FCB’s exemplary performance is attributed to its strategic integration of digitalization, effective brand management, and robust fan engagement, complemented by consistent sporting achievements. Additionally, the thesis underscores the complexity of aligning environmental sustainability with the core objectives of football clubs. However, it emphasizes that economic and social sustainability are vital for long-term success in the industry. The findings suggest that while comprehensive environmental sustainability remains challenging, aspects of CSR, particularly economic and social sustainability, are integral to the sustained competitiveness of football clubs. Esta tese investiga a integração de estratégias digitais e iniciativas de sustentabilidade no futebol profissional, focando-se no FC Bayern de Munique (FCB). Ao longo de vinte anos, identifica-se a evolução dos intervenientes e os pontos de controlo no ecossistema digital deste setor. Duas questões principais norteiam a pesquisa: 1. Como as estratégias digitais e a sustentabilidade influenciam os stakeholders principais e contribuem para a vantagem competitiva de clubes como o FCB? 2. Até que ponto a sustentabilidade e a digitalização podem ser totalmente conciliadas com o sucesso no sector do futebol profissional? A análise destaca uma transição nos papéis dos stakeholders, com jogadores emergindo como influenciadores-chave, ofuscando organizações como FIFA e UEFA. Apesar da comercialização intensa do futebol e da gestão dos clubes como empresas, poucos alcançaram a rentabilidade do FCB. O sucesso do FCB é creditado à sua digitalização estratégica, gestão eficiente da marca, engajamento dos fãs e sucessos esportivos. Ademais, a pesquisa ressalta a dificuldade de conciliar sustentabilidade ambiental com os objetivos dos clubes. Contudo, a sustentabilidade econômica e social surge como fundamental para o sucesso duradouro no setor. As conclusões apontam que, embora a sustentabilidade ambiental plena seja um desafio, a Responsabilidade Social Empresarial (RSE), principalmente a sustentabilidade econômica e social, é crucial para a competitividade dos clubes.

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    Authors: Hilke, Lennart;

    This thesis critically explores the integration of digital strategies and sustainability initiatives in the professional football industry, with a particular focus on FC Bayern Munich (FCB). The key stakeholders will be identified over two decades, and the associated control points within the digital business ecosystem of professional football will be determined. In this context, two research questions are addressed. 1. How are the key stakeholders affected by integrating digital strategies and sustainability initiatives, and how do they contribute to its competitive advantage, particularly in the context of a club like FC Bayern Munich? 2. To what extent can sustainability and digitalization be fully reconciled with success in the professional football industry? The study identifies a significant shift in stakeholder dynamics, propelled by digitalization, positioning players as pivotal influencers, surpassing traditional associations like FIFA and UEFA. Despite the industry's increasing commercialization and the treatment of clubs as business models, it is observed that few clubs, aside from FCB, have successfully achieved profitability. FCB’s exemplary performance is attributed to its strategic integration of digitalization, effective brand management, and robust fan engagement, complemented by consistent sporting achievements. Additionally, the thesis underscores the complexity of aligning environmental sustainability with the core objectives of football clubs. However, it emphasizes that economic and social sustainability are vital for long-term success in the industry. The findings suggest that while comprehensive environmental sustainability remains challenging, aspects of CSR, particularly economic and social sustainability, are integral to the sustained competitiveness of football clubs. Esta tese investiga a integração de estratégias digitais e iniciativas de sustentabilidade no futebol profissional, focando-se no FC Bayern de Munique (FCB). Ao longo de vinte anos, identifica-se a evolução dos intervenientes e os pontos de controlo no ecossistema digital deste setor. Duas questões principais norteiam a pesquisa: 1. Como as estratégias digitais e a sustentabilidade influenciam os stakeholders principais e contribuem para a vantagem competitiva de clubes como o FCB? 2. Até que ponto a sustentabilidade e a digitalização podem ser totalmente conciliadas com o sucesso no sector do futebol profissional? A análise destaca uma transição nos papéis dos stakeholders, com jogadores emergindo como influenciadores-chave, ofuscando organizações como FIFA e UEFA. Apesar da comercialização intensa do futebol e da gestão dos clubes como empresas, poucos alcançaram a rentabilidade do FCB. O sucesso do FCB é creditado à sua digitalização estratégica, gestão eficiente da marca, engajamento dos fãs e sucessos esportivos. Ademais, a pesquisa ressalta a dificuldade de conciliar sustentabilidade ambiental com os objetivos dos clubes. Contudo, a sustentabilidade econômica e social surge como fundamental para o sucesso duradouro no setor. As conclusões apontam que, embora a sustentabilidade ambiental plena seja um desafio, a Responsabilidade Social Empresarial (RSE), principalmente a sustentabilidade econômica e social, é crucial para a competitividade dos clubes.

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  • image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
    Authors: Costa, Beatriz da Silva Baía;

    Nos últimos anos, os padrões de produção e consumo cada vez mais insustentáveis levaram a um aumento dos recursos utilizados, com um desperdício anual estimado em 1,3 mil milhões de toneladas, equivalente a um terço da produção mundial de alimentos para consumo humano. A empresa Casa Mendes Gonçalves produz anualmente grandes quantidades de ketchup com a formação inerente de resíduos industriais, designados purgas. Atualmente, a sua valorização passa pela produção de biogás e fertilizantes, mas a solução encontrada não garante a sua valorização na íntegra, uma vez que parte das purgas acabam em aterros e representam um custo significativo para a empresa. Assim, o presente trabalho tem como objetivo o desenvolvimento de uma estratégia de valorização das purgas, através de um processo fermentativo com bactérias ácido lácticas (BAL) e posterior incorporação em ketchups. Para tal, recolheram-se duas purgas da unidade produtiva da empresa, uma sem conservantes e outra com sorbato de potássio, que não apresentaram diferenças significativas (p > 0,05) nos parâmetros físico químicos face aos ketchups, confirmando a sua relevância de valorização. As análises microbiológicas realizadas demonstraram que as purgas possuem parâmetros adequados para o reprocessamento destes fluxos. As purgas revelaram-se meios com condições pouco favoráveis para o desenvolvimento das BAL, pelo que se realizou uma diluição de fator 6 (D6) para diminuir a acidez acética e o °Brix e aumentar o pH. Na purga sem conservantes os inóculos mais promissores, que fermentaram em apenas 7 dias, foram Leuconostoc mesenteroides, individualmente e em consórcio com Lactobacillus plantarum, com D6 e 1,5% de sal. Nesta diluição, também a associação de Debaryomyces hansenii com o consórcio de 4 BAL com 0,4% de sal fermentou ao fim de uma semana. O consórcio das 4 BAL também se destacou na purga com fator de diluição 3 (D3) com atividade fermentativa em 7 dias. Na purga com conservantes, o consórcio das 4 bactérias em estudo com D6 e 0,4% de NaCl, assim como com D3 e 1,5% de sal apresentaram a maior produção de ácido láctico. As quatro fermentações da purga sem conservantes com melhores resultados foram selecionadas para o desenvolvimento de ketchups com diferentes percentagens de incorporação de cada uma das quatro purgas fermentadas. O ketchup sem conservantes que levou à formação das purgas foi utilizado como padrão e, de uma forma geral, não houve diferenças significativas (p > 0,05) nos parâmetros físico químicos entres as amostras desenvolvidas e o padrão. A análise sensorial permitiu selecionar os ketchups com a incorporação de 40,9% de purga fermentada com o consórcio de 4 BAL, com D3 e 1,5% de sal e o ketchup com a incorporação de 39,2% de purga fermentada com Lactobacillus plantarum e Leuconostoc mesenteroides, com D6 e 1,5% de sal. A análise nutricional destas amostras evidenciou a melhoria nutricional dos ketchups com a inclusão da purga fermentada, que apresentaram um conteúdo proteico mais elevado, assim como um teor de cinzas e fibras alimentares mais elevado. Futuramente, é essencial a análise das fermentações com recurso a HPLC para identificação e quantificação dos ácidos orgânicos produzidos e o teor de açúcares ao longo da fermentação, de forma a correlacionar com os resultados de pH e acidez obtidos nos ensaios fermentativos realizados. In recent years, the increasingly unsustainable production and consumption patterns have led to an increase in the resources used, with an estimated annual waste of 1.3 billion tonnes, equivalent to a third of the world's food production for human consumption. The company Casa Mendes Gonçalves annually produces large quantities of ketchup with the inherent formation of industrial waste, called purges. Currently, its recovery goes through the production of biogas and fertilizers, but the solution found does not guarantee its full recovery, since part of the purges end up in landfill and represent a significant cost to the company. Thus, the present work aims to develop a strategy of valorization of the purges, through a fermentative process with lactic acid bacteria (LAB) and subsequent incorporation in ketchups. To this end, two purges were collected from the company's production unit, one without preservatives and the other with potassium sorbate, which did not present any significant differences (p > 0.05) in the physicochemical parameters compared to ketchups, confirming their relevance of valorization. The microbiological analyses performed demonstrated that the purges have adequate parameters for the reprocessing of these flows. The purges proved to be a medium with unfavorable conditions for the development of LAB, so a dilution of factor 6 (D6) was performed to decrease acetic acidity and °Brix and increase pH. In the purge without preservatives the most promising inoculums, which fermented in just 7 days, were Leuconostoc mesenteroides, individually and in consortium with Lactobacillus plantarum, with D6 and 1.5% salt. Also in this dilution, the association of Debaryomyces hansenii with the consortium of 4 LAB with 0.4% salt fermented after one week. The consortium of the 4 LAB also stood out in the purges with dilution factor of 3 (D3) with fermentative activity in 7 days. In the purge with preservatives, the consortium of the 4 bacteria under study with D6 and 0.4% NaCl, as well as with D3 and 1.5% salt showed the highest lactic acid production. The four preservative-free purge fermentations with the best results were selected for the development of ketchups with different percentages of incorporation of each one of the four fermented purges. The ketchup without preservatives that led to the formation of the purges was used as a standard and, in general, there were no significant differences (p > 0.05) in the physicochemical parameters between the developed samples and the standard. The sensory analysis allowed to select the ketchups with the incorporation of 40.9% of fermented purge with the consortium of 4 LAB, with D3 and 1.5% of salt and the ketchup with the incorporation of 39.2% of fermented purge with Lactobacillus plantarum and Leuconostoc mesenteroides, with D6 and 1.5% of salt. The nutritional analysis of these samples showed the nutritional improvement of ketchups with the inclusion of fermented purge, which has higher protein content as well as a superior content of ash and dietary fiber. In the future, it is essential to analyze the fermentations using HPLC to identify and quantify the organic acids produced and the sugar content throughout the fermentation in order to correlate with the pH and acidity results obtained in the fermentation tests performed.

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    Authors: Costa, Beatriz da Silva Baía;

    Nos últimos anos, os padrões de produção e consumo cada vez mais insustentáveis levaram a um aumento dos recursos utilizados, com um desperdício anual estimado em 1,3 mil milhões de toneladas, equivalente a um terço da produção mundial de alimentos para consumo humano. A empresa Casa Mendes Gonçalves produz anualmente grandes quantidades de ketchup com a formação inerente de resíduos industriais, designados purgas. Atualmente, a sua valorização passa pela produção de biogás e fertilizantes, mas a solução encontrada não garante a sua valorização na íntegra, uma vez que parte das purgas acabam em aterros e representam um custo significativo para a empresa. Assim, o presente trabalho tem como objetivo o desenvolvimento de uma estratégia de valorização das purgas, através de um processo fermentativo com bactérias ácido lácticas (BAL) e posterior incorporação em ketchups. Para tal, recolheram-se duas purgas da unidade produtiva da empresa, uma sem conservantes e outra com sorbato de potássio, que não apresentaram diferenças significativas (p > 0,05) nos parâmetros físico químicos face aos ketchups, confirmando a sua relevância de valorização. As análises microbiológicas realizadas demonstraram que as purgas possuem parâmetros adequados para o reprocessamento destes fluxos. As purgas revelaram-se meios com condições pouco favoráveis para o desenvolvimento das BAL, pelo que se realizou uma diluição de fator 6 (D6) para diminuir a acidez acética e o °Brix e aumentar o pH. Na purga sem conservantes os inóculos mais promissores, que fermentaram em apenas 7 dias, foram Leuconostoc mesenteroides, individualmente e em consórcio com Lactobacillus plantarum, com D6 e 1,5% de sal. Nesta diluição, também a associação de Debaryomyces hansenii com o consórcio de 4 BAL com 0,4% de sal fermentou ao fim de uma semana. O consórcio das 4 BAL também se destacou na purga com fator de diluição 3 (D3) com atividade fermentativa em 7 dias. Na purga com conservantes, o consórcio das 4 bactérias em estudo com D6 e 0,4% de NaCl, assim como com D3 e 1,5% de sal apresentaram a maior produção de ácido láctico. As quatro fermentações da purga sem conservantes com melhores resultados foram selecionadas para o desenvolvimento de ketchups com diferentes percentagens de incorporação de cada uma das quatro purgas fermentadas. O ketchup sem conservantes que levou à formação das purgas foi utilizado como padrão e, de uma forma geral, não houve diferenças significativas (p > 0,05) nos parâmetros físico químicos entres as amostras desenvolvidas e o padrão. A análise sensorial permitiu selecionar os ketchups com a incorporação de 40,9% de purga fermentada com o consórcio de 4 BAL, com D3 e 1,5% de sal e o ketchup com a incorporação de 39,2% de purga fermentada com Lactobacillus plantarum e Leuconostoc mesenteroides, com D6 e 1,5% de sal. A análise nutricional destas amostras evidenciou a melhoria nutricional dos ketchups com a inclusão da purga fermentada, que apresentaram um conteúdo proteico mais elevado, assim como um teor de cinzas e fibras alimentares mais elevado. Futuramente, é essencial a análise das fermentações com recurso a HPLC para identificação e quantificação dos ácidos orgânicos produzidos e o teor de açúcares ao longo da fermentação, de forma a correlacionar com os resultados de pH e acidez obtidos nos ensaios fermentativos realizados. In recent years, the increasingly unsustainable production and consumption patterns have led to an increase in the resources used, with an estimated annual waste of 1.3 billion tonnes, equivalent to a third of the world's food production for human consumption. The company Casa Mendes Gonçalves annually produces large quantities of ketchup with the inherent formation of industrial waste, called purges. Currently, its recovery goes through the production of biogas and fertilizers, but the solution found does not guarantee its full recovery, since part of the purges end up in landfill and represent a significant cost to the company. Thus, the present work aims to develop a strategy of valorization of the purges, through a fermentative process with lactic acid bacteria (LAB) and subsequent incorporation in ketchups. To this end, two purges were collected from the company's production unit, one without preservatives and the other with potassium sorbate, which did not present any significant differences (p > 0.05) in the physicochemical parameters compared to ketchups, confirming their relevance of valorization. The microbiological analyses performed demonstrated that the purges have adequate parameters for the reprocessing of these flows. The purges proved to be a medium with unfavorable conditions for the development of LAB, so a dilution of factor 6 (D6) was performed to decrease acetic acidity and °Brix and increase pH. In the purge without preservatives the most promising inoculums, which fermented in just 7 days, were Leuconostoc mesenteroides, individually and in consortium with Lactobacillus plantarum, with D6 and 1.5% salt. Also in this dilution, the association of Debaryomyces hansenii with the consortium of 4 LAB with 0.4% salt fermented after one week. The consortium of the 4 LAB also stood out in the purges with dilution factor of 3 (D3) with fermentative activity in 7 days. In the purge with preservatives, the consortium of the 4 bacteria under study with D6 and 0.4% NaCl, as well as with D3 and 1.5% salt showed the highest lactic acid production. The four preservative-free purge fermentations with the best results were selected for the development of ketchups with different percentages of incorporation of each one of the four fermented purges. The ketchup without preservatives that led to the formation of the purges was used as a standard and, in general, there were no significant differences (p > 0.05) in the physicochemical parameters between the developed samples and the standard. The sensory analysis allowed to select the ketchups with the incorporation of 40.9% of fermented purge with the consortium of 4 LAB, with D3 and 1.5% of salt and the ketchup with the incorporation of 39.2% of fermented purge with Lactobacillus plantarum and Leuconostoc mesenteroides, with D6 and 1.5% of salt. The nutritional analysis of these samples showed the nutritional improvement of ketchups with the inclusion of fermented purge, which has higher protein content as well as a superior content of ash and dietary fiber. In the future, it is essential to analyze the fermentations using HPLC to identify and quantify the organic acids produced and the sugar content throughout the fermentation in order to correlate with the pH and acidity results obtained in the fermentation tests performed.

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  • image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
    Authors: Csomay, Balázs Levente;

    The fashion industry is notorious for environmental pollution, and the demand for leaders to prioritize sustainability is rising. In order to gain a deeper understanding of the traits and motivations of these leaders, this research project uses quantitative and qualitative analysis through a mixed-method approach. The study aims to contribute to the existing literature on sustainability and leadership in the fashion industry by providing in-depth insights into the characteristics and motivators that drive leaders toward sustainability initiatives. The dissertation uses secondary data from acknowledged indexes for transparency and sustainability, followed by semi-guided interviews with leaders and an online survey answered by industry experts. The quantitative data analysis focuses on the demographic characteristics, age, and gender of the leaders. The interviews and the survey study their motivations towards sustainability and additionally aim to verify assumptions regarding the influence of age and gender on sustainability initiatives. Contrary to the assumptions based on the existing literature, the data used in this research project cannot support any significant influence of age and gender on the placements in rankings of sustainability and transparency. The interviews indicate that own personal principles for sustainable business models are an important driver for small or founder-led organizations. Hired leaders tend to have other motivations for implementing sustainability in their business strategies, such as focusing on shareholder interest or governmental regulations. A indústria da moda é notória pela poluição ambiental, estando a aumentar a procura de líderes que deem prioridade à sustentabilidade. Para compreender melhor as características e motivações destes líderes, este projeto de investigação utiliza uma análise quantitativa e qualitativa através de uma abordagem de estudo de método misto. O estudo tem como objetivo contribuir para a literatura existente sobre liderança sustentável na indústria da moda, fornecendo uma visão aprofundada sobre as características e motivações que levam os líderes a adotar a sustentabilidade. A dissertação utiliza dados secundários de índices de transparência reconhecidos e sustentabilidade, seguidos de entrevistas semi-guiadas com líderes e um inquérito online respondido por especialistas da indústria. A análise dos dados quantitativos incide sobre as características idade e género dos líderes. As entrevistas e o inquérito estudam as motivações para a sustentabilidade e, além disso, visam verificar os pressupostos relativos à influência da idade e do género nas iniciativas de sustentabilidade. Contrariamente às suposições baseadas na literatura existente, os dados utilizados neste projeto de investigação não apontam na direção de que exista uma influência significativa da idade e do género nos rankings de sustentabilidade e transparência. As entrevistas indicam que os princípios pessoais são um fator importante para modelos de negócio sustentáveis nas organizações de pequena dimensão ou lideradas por fundadores. Os líderes contratados tendem a ter outras motivações para implementar a sustentabilidade nas suas estratégias de negócio, tais como o interesse dos acionistas ou os regulamentos governamentais.

    image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Repositório Instituc...arrow_drop_down
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  • image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
    Authors: Csomay, Balázs Levente;

    The fashion industry is notorious for environmental pollution, and the demand for leaders to prioritize sustainability is rising. In order to gain a deeper understanding of the traits and motivations of these leaders, this research project uses quantitative and qualitative analysis through a mixed-method approach. The study aims to contribute to the existing literature on sustainability and leadership in the fashion industry by providing in-depth insights into the characteristics and motivators that drive leaders toward sustainability initiatives. The dissertation uses secondary data from acknowledged indexes for transparency and sustainability, followed by semi-guided interviews with leaders and an online survey answered by industry experts. The quantitative data analysis focuses on the demographic characteristics, age, and gender of the leaders. The interviews and the survey study their motivations towards sustainability and additionally aim to verify assumptions regarding the influence of age and gender on sustainability initiatives. Contrary to the assumptions based on the existing literature, the data used in this research project cannot support any significant influence of age and gender on the placements in rankings of sustainability and transparency. The interviews indicate that own personal principles for sustainable business models are an important driver for small or founder-led organizations. Hired leaders tend to have other motivations for implementing sustainability in their business strategies, such as focusing on shareholder interest or governmental regulations. A indústria da moda é notória pela poluição ambiental, estando a aumentar a procura de líderes que deem prioridade à sustentabilidade. Para compreender melhor as características e motivações destes líderes, este projeto de investigação utiliza uma análise quantitativa e qualitativa através de uma abordagem de estudo de método misto. O estudo tem como objetivo contribuir para a literatura existente sobre liderança sustentável na indústria da moda, fornecendo uma visão aprofundada sobre as características e motivações que levam os líderes a adotar a sustentabilidade. A dissertação utiliza dados secundários de índices de transparência reconhecidos e sustentabilidade, seguidos de entrevistas semi-guiadas com líderes e um inquérito online respondido por especialistas da indústria. A análise dos dados quantitativos incide sobre as características idade e género dos líderes. As entrevistas e o inquérito estudam as motivações para a sustentabilidade e, além disso, visam verificar os pressupostos relativos à influência da idade e do género nas iniciativas de sustentabilidade. Contrariamente às suposições baseadas na literatura existente, os dados utilizados neste projeto de investigação não apontam na direção de que exista uma influência significativa da idade e do género nos rankings de sustentabilidade e transparência. As entrevistas indicam que os princípios pessoais são um fator importante para modelos de negócio sustentáveis nas organizações de pequena dimensão ou lideradas por fundadores. Os líderes contratados tendem a ter outras motivações para implementar a sustentabilidade nas suas estratégias de negócio, tais como o interesse dos acionistas ou os regulamentos governamentais.

    image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Repositório Instituc...arrow_drop_down
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      image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Repositório Instituc...arrow_drop_down
      image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
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  • image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
    Authors: Guerra, Sofia Azevedo;

    As technology evolved, society has gained deeper levels of knowledge, which influenced it to be more critical. With the aggravation of climate change, sustainability has been under the spotlight for decades, and customers are holding organizations accountable. As fast-food chains’ popularity increased, so did their responsibility towards society. Sustainability can reveal itself to be rather demanding to achieve, especially for fast-food chains who heavily depend on natural and human resources and operate at a global scale. This paper is dedicated to understanding how fast-food chains are implementing sustainability measures. To explore the research question, I employed a comparative case study analysis. The results show examples of measures fast-food chains can implement. Some examples of these successful practices are: outsourcing from local producers; implementing changes at restaurants to reduce energy/resources consumption; improving worker conditions; supporting local institutions and humanitarian causes; offering plant-based products; spreading customer awareness on environmental matters; among others. However, these measures can be challenging to implement, since they require investment, clear communication, and constant monitoring. For this reason, I also present and analyse the tensions and limitations faced by the two cases. This paper represents a valuable source for fast-food chain’ owners to analyse and reflect upon already-implemented practices and potential future ones. Com o desenvolver da tecnologia, a sociedade adquiriu níveis de conhecimento mais profundos, o que a tornou mais crítica. Com o agravar das alterações climáticas, a sustentabilidade tem estado sob os holofotes por décadas, e os consumidores estão a responsabilizar as empresas. Com o aumento da popularidade das cadeias de fast-food, a sua responsabilidade perante a sociedade aumentou também. Alcançar a sustentabilidade pode revelar-se ser exigente, especialmente para as cadeias de fast-food, que dependem intensamente de recursos naturais e humanos e operam à escala global. Este estudo dedica-se à compreensão da implementação de medidas sustentáveis pelas cadeias de fast-food. Para responder à questão da investigação, recorri a um caso de estudo comparativo. Os resultados mostram exemplos de práticas que as cadeias de fast-food podem adotar. Alguns exemplos destas práticas são: outsourcing por produtores locais; implementação de mudanças nos restaurantes para reduzir o consumo de energia/recursos; melhoria das condições laborais; apoio a instituições locais e causas humanitárias; disponibilização de produtos de origem vegetal; promover a conscientização do consumidor em questões ambientais; entre outros. Contudo, implementar estas medidas pode ser desafiante, visto que requerem investimento, comunicação clara, e monitorização constante. Por este motivo, apresento a analiso também as tensões e limitações impostas aos dois casos. Este estudo representa uma fonte valiosa para donos de cadeias de fast-food para analisarem e refletirem sobre as práticas já implementadas e futuras potenciais.

    image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Repositório Instituc...arrow_drop_down
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      image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Repositório Instituc...arrow_drop_down
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  • image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
    Authors: Guerra, Sofia Azevedo;

    As technology evolved, society has gained deeper levels of knowledge, which influenced it to be more critical. With the aggravation of climate change, sustainability has been under the spotlight for decades, and customers are holding organizations accountable. As fast-food chains’ popularity increased, so did their responsibility towards society. Sustainability can reveal itself to be rather demanding to achieve, especially for fast-food chains who heavily depend on natural and human resources and operate at a global scale. This paper is dedicated to understanding how fast-food chains are implementing sustainability measures. To explore the research question, I employed a comparative case study analysis. The results show examples of measures fast-food chains can implement. Some examples of these successful practices are: outsourcing from local producers; implementing changes at restaurants to reduce energy/resources consumption; improving worker conditions; supporting local institutions and humanitarian causes; offering plant-based products; spreading customer awareness on environmental matters; among others. However, these measures can be challenging to implement, since they require investment, clear communication, and constant monitoring. For this reason, I also present and analyse the tensions and limitations faced by the two cases. This paper represents a valuable source for fast-food chain’ owners to analyse and reflect upon already-implemented practices and potential future ones. Com o desenvolver da tecnologia, a sociedade adquiriu níveis de conhecimento mais profundos, o que a tornou mais crítica. Com o agravar das alterações climáticas, a sustentabilidade tem estado sob os holofotes por décadas, e os consumidores estão a responsabilizar as empresas. Com o aumento da popularidade das cadeias de fast-food, a sua responsabilidade perante a sociedade aumentou também. Alcançar a sustentabilidade pode revelar-se ser exigente, especialmente para as cadeias de fast-food, que dependem intensamente de recursos naturais e humanos e operam à escala global. Este estudo dedica-se à compreensão da implementação de medidas sustentáveis pelas cadeias de fast-food. Para responder à questão da investigação, recorri a um caso de estudo comparativo. Os resultados mostram exemplos de práticas que as cadeias de fast-food podem adotar. Alguns exemplos destas práticas são: outsourcing por produtores locais; implementação de mudanças nos restaurantes para reduzir o consumo de energia/recursos; melhoria das condições laborais; apoio a instituições locais e causas humanitárias; disponibilização de produtos de origem vegetal; promover a conscientização do consumidor em questões ambientais; entre outros. Contudo, implementar estas medidas pode ser desafiante, visto que requerem investimento, comunicação clara, e monitorização constante. Por este motivo, apresento a analiso também as tensões e limitações impostas aos dois casos. Este estudo representa uma fonte valiosa para donos de cadeias de fast-food para analisarem e refletirem sobre as práticas já implementadas e futuras potenciais.

    image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Repositório Instituc...arrow_drop_down
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      image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Repositório Instituc...arrow_drop_down
      image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
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  • image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
    Authors: Sama, Baba Alain;

    This dissertation discusses the dynamics of environmentally friendly Fast-Moving Consumer Goods (FMCG) and their influence on consumer Willingness to Pay and brand loyalty. Positioned within the domain of strategic marketing, the research endeavours to uncover the ways in which environmentally friendly offerings shape consumer behaviour and purchasing decisions. With sustainability emerging as a pivotal determinant in contemporary consumer choice, this study sheds light on the strategic imperatives for firms operating in a fiercely competitive market landscape. Employing a quantitative research approach, this study's data were gathered through an online survey. The survey instrument was designed to capture pertinent insights into consumer preferences and perceptions regarding environmentally friendly FMCG. By analysing this data, through descriptive statistics and hypothesis testing, the study sheds light on the intricate interplay between brand experience, Willingness to Pay and brand loyalty with environmentally friendly FMCG as a moderating impact. Findings from the research highlight the significance of environmental considerations in shaping consumer preferences and purchasing behaviours, which are evaluated in the discussion. Overall, the thesis provides valuable insights for marketeers aiming to align their marketing strategies with evolving consumer preferences towards sustainability and provides future research directions. Esta dissertação investiga a intrincada dinâmica dos bens de grande consumo amigos do ambiente (FMCG) e a sua influência na disponibilidade do consumidor para pagar e na lealdade à marca. Posicionada no domínio do marketing estratégico, a investigação procura desvendar as formas matizadas como as ofertas amigas do ambiente moldam o comportamento do consumidor e as decisões de compra. Com a sustentabilidade a emergir como um determinante fundamental na escolha do consumidor contemporâneo, este estudo lança luz sobre os imperativos estratégicos para as empresas que operam num cenário de mercado ferozmente competitivo. Empregando uma abordagem de investigação quantitativa, os dados deste estudo foram recolhidos através de um inquérito em linha. O instrumento de inquérito foi concebido para captar informações pertinentes sobre as preferências e percepções dos consumidores relativamente aos produtos de grande consumo amigos do ambiente. Ao analisar estes dados, através de estatísticas descritivas e testes de hipóteses, o estudo lança luz sobre a intrincada interação entre a experiência de marca, a vontade de pagar e a lealdade à marca, com os produtos de grande consumo amigos do ambiente como um impacto moderador. Os resultados da investigação realçam a importância das considerações ambientais na formação das preferências e dos comportamentos de compra dos consumidores, que são avaliados na discussão. Em geral, a tese fornece informações valiosas para os profissionais de marketing que pretendem alinhar as suas estratégias de marketing com a evolução das preferências dos consumidores em relação à sustentabilidade e fornece direcções de investigação futuras.

    image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Repositório Instituc...arrow_drop_down
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  • image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
    Authors: Sama, Baba Alain;

    This dissertation discusses the dynamics of environmentally friendly Fast-Moving Consumer Goods (FMCG) and their influence on consumer Willingness to Pay and brand loyalty. Positioned within the domain of strategic marketing, the research endeavours to uncover the ways in which environmentally friendly offerings shape consumer behaviour and purchasing decisions. With sustainability emerging as a pivotal determinant in contemporary consumer choice, this study sheds light on the strategic imperatives for firms operating in a fiercely competitive market landscape. Employing a quantitative research approach, this study's data were gathered through an online survey. The survey instrument was designed to capture pertinent insights into consumer preferences and perceptions regarding environmentally friendly FMCG. By analysing this data, through descriptive statistics and hypothesis testing, the study sheds light on the intricate interplay between brand experience, Willingness to Pay and brand loyalty with environmentally friendly FMCG as a moderating impact. Findings from the research highlight the significance of environmental considerations in shaping consumer preferences and purchasing behaviours, which are evaluated in the discussion. Overall, the thesis provides valuable insights for marketeers aiming to align their marketing strategies with evolving consumer preferences towards sustainability and provides future research directions. Esta dissertação investiga a intrincada dinâmica dos bens de grande consumo amigos do ambiente (FMCG) e a sua influência na disponibilidade do consumidor para pagar e na lealdade à marca. Posicionada no domínio do marketing estratégico, a investigação procura desvendar as formas matizadas como as ofertas amigas do ambiente moldam o comportamento do consumidor e as decisões de compra. Com a sustentabilidade a emergir como um determinante fundamental na escolha do consumidor contemporâneo, este estudo lança luz sobre os imperativos estratégicos para as empresas que operam num cenário de mercado ferozmente competitivo. Empregando uma abordagem de investigação quantitativa, os dados deste estudo foram recolhidos através de um inquérito em linha. O instrumento de inquérito foi concebido para captar informações pertinentes sobre as preferências e percepções dos consumidores relativamente aos produtos de grande consumo amigos do ambiente. Ao analisar estes dados, através de estatísticas descritivas e testes de hipóteses, o estudo lança luz sobre a intrincada interação entre a experiência de marca, a vontade de pagar e a lealdade à marca, com os produtos de grande consumo amigos do ambiente como um impacto moderador. Os resultados da investigação realçam a importância das considerações ambientais na formação das preferências e dos comportamentos de compra dos consumidores, que são avaliados na discussão. Em geral, a tese fornece informações valiosas para os profissionais de marketing que pretendem alinhar as suas estratégias de marketing com a evolução das preferências dos consumidores em relação à sustentabilidade e fornece direcções de investigação futuras.

    image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Repositório Instituc...arrow_drop_down
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      image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Repositório Instituc...arrow_drop_down
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  • image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
    Authors: Kloever, Sophie Azita;

    Despite rising scientific evidence that the climate crisis demands attention and action, presenting climate change information has had ironic effects, sometimes inducing attitude changes and sometimes inducing people to reject such information. Due to the ironic negative effects, it was hypothesised that framing a messaging on red meat consumption risks as a climate change issue, would increase information avoidance and decrease intention to reduce meat consumption (Lu, McComas & Besley, 2017). Moreover, interpersonal resources were predicted to function as a positive moderator, attenuating the message framing effect on both information avoidance and the intention to reduce red meat consumption (Sheppard & Howell, 2014). 209 participants from a Portuguese and a non-Portuguese sample, filled out a web-based survey with an experimental design, being randomly assigned to either a Control, Climate Change or Health frame condition. Survey measures included their attitudes towards and risk perception of climate change and red meat consumption, climate change events exposure and perceived social support, climate change information and health information avoidance and intentions to reduce meat consumption. Results showed no message frame effects nor moderator effect of social support. Further exploratory analysis revealed that attitudes towards eating meat served as negative predictor of intention to reduce red meat consumption; while risk perception of climate change was found to be a negative predictor of climate change information avoidance, particularly in the Portuguese sample. The findings’ present preliminary implications for climate change communication, namely the need to increase risk awareness as a potential way to decrease information avoidance. Apesar da crescente evidência científica de que a crise climática exige atenção e acção, apresentar informação sobre as alterações climáticas tem tido efeitos irónicos, induzindo por vezes mudanças de atitude e induzindo por vezes as pessoas a rejeitar tal informação. Devido aos efeitos negativos irónicos, foi levantada a hipótese de que o enquadramento de uma mensagem sobre os riscos do consumo de carne vermelha como uma questão de mudança climática, aumentaria a evasão de informação e diminuiria a intenção de reduzir o consumo de carne (Lu, McComas & Besley, 2017). Além disso, previa-se que os recursos interpessoais funcionassem como um moderador positivo, atenuando o efeito de enquadramento de mensagens tanto na prevenção de informação como na intenção de reduzir o consumo de carne vermelha (Sheppard & Howell, 2014). 209 participantes de uma amostra portuguesa e não portuguesa, preencheram um inquérito baseado na web com um desenho experimental, sendo aleatoriamente atribuídos quer a condições de controlo, alterações climáticas ou saúde. As medidas do inquérito incluíram as suas atitudes e perceção do risco das alterações climáticas e do consumo de carne vermelha, exposição aos eventos das alterações climáticas e perceção do apoio social, informação sobre as alterações climáticas e prevenção de informação sanitária e intenções de reduzir o consumo de carne. Os resultados não mostraram efeitos de enquadramento de mensagens nem efeito moderador do apoio social. Outras análises exploratórias revelaram que as atitudes em relação ao consumo de carne serviram como preditor negativo da intenção de reduzir o consumo de carne vermelha; enquanto a perceção do risco das alterações climáticas foi considerada como um preditor negativo da prevenção da informação sobre as alterações climáticas, particularmente na amostra portuguesa. As conclusões apresentam implicações preliminares para a comunicação sobre as alterações climáticas, nomeadamente a necessidade de aumentar a consciência do risco como uma forma potencial de diminuir a evasão de informação.

    image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Repositório Instituc...arrow_drop_down
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      image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Repositório Instituc...arrow_drop_down
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  • image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
    Authors: Kloever, Sophie Azita;

    Despite rising scientific evidence that the climate crisis demands attention and action, presenting climate change information has had ironic effects, sometimes inducing attitude changes and sometimes inducing people to reject such information. Due to the ironic negative effects, it was hypothesised that framing a messaging on red meat consumption risks as a climate change issue, would increase information avoidance and decrease intention to reduce meat consumption (Lu, McComas & Besley, 2017). Moreover, interpersonal resources were predicted to function as a positive moderator, attenuating the message framing effect on both information avoidance and the intention to reduce red meat consumption (Sheppard & Howell, 2014). 209 participants from a Portuguese and a non-Portuguese sample, filled out a web-based survey with an experimental design, being randomly assigned to either a Control, Climate Change or Health frame condition. Survey measures included their attitudes towards and risk perception of climate change and red meat consumption, climate change events exposure and perceived social support, climate change information and health information avoidance and intentions to reduce meat consumption. Results showed no message frame effects nor moderator effect of social support. Further exploratory analysis revealed that attitudes towards eating meat served as negative predictor of intention to reduce red meat consumption; while risk perception of climate change was found to be a negative predictor of climate change information avoidance, particularly in the Portuguese sample. The findings’ present preliminary implications for climate change communication, namely the need to increase risk awareness as a potential way to decrease information avoidance. Apesar da crescente evidência científica de que a crise climática exige atenção e acção, apresentar informação sobre as alterações climáticas tem tido efeitos irónicos, induzindo por vezes mudanças de atitude e induzindo por vezes as pessoas a rejeitar tal informação. Devido aos efeitos negativos irónicos, foi levantada a hipótese de que o enquadramento de uma mensagem sobre os riscos do consumo de carne vermelha como uma questão de mudança climática, aumentaria a evasão de informação e diminuiria a intenção de reduzir o consumo de carne (Lu, McComas & Besley, 2017). Além disso, previa-se que os recursos interpessoais funcionassem como um moderador positivo, atenuando o efeito de enquadramento de mensagens tanto na prevenção de informação como na intenção de reduzir o consumo de carne vermelha (Sheppard & Howell, 2014). 209 participantes de uma amostra portuguesa e não portuguesa, preencheram um inquérito baseado na web com um desenho experimental, sendo aleatoriamente atribuídos quer a condições de controlo, alterações climáticas ou saúde. As medidas do inquérito incluíram as suas atitudes e perceção do risco das alterações climáticas e do consumo de carne vermelha, exposição aos eventos das alterações climáticas e perceção do apoio social, informação sobre as alterações climáticas e prevenção de informação sanitária e intenções de reduzir o consumo de carne. Os resultados não mostraram efeitos de enquadramento de mensagens nem efeito moderador do apoio social. Outras análises exploratórias revelaram que as atitudes em relação ao consumo de carne serviram como preditor negativo da intenção de reduzir o consumo de carne vermelha; enquanto a perceção do risco das alterações climáticas foi considerada como um preditor negativo da prevenção da informação sobre as alterações climáticas, particularmente na amostra portuguesa. As conclusões apresentam implicações preliminares para a comunicação sobre as alterações climáticas, nomeadamente a necessidade de aumentar a consciência do risco como uma forma potencial de diminuir a evasão de informação.

    image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Repositório Instituc...arrow_drop_down
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      image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Repositório Instituc...arrow_drop_down
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  • image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
    Authors: Pinho, Catarina Veloso Onofre de Carvalho;

    Consumers are complex and go through several stages in their decision-making process. Those stages can be influenced by external factors and for these reasons, it is hard for brands to understand how consumers think. Moreover, in the 21st century, sustainability and CSR are emerging concepts in consumers’ decision-making process and brand valuations. Not only consumers are trying to buy greener and more responsible as they are blaming organizations for the current unstainable lifestyle of the planet, we live in. Additionally, concerns about sustainability and companies’ impact in the society depend on consumers’ demographic profile. Nowadays, an industry that has been facing sustainable and socially responsible challenges is the footwear one. Based on prior academic literature, an experimental study was conducted to examine the impact of different sustainable and CSR communication strategies in consumers’ brand attitudes, perceptions and purchase intentions. Also, how those types of communication could impact differently, different types of consumers. Results show that hedonic ads are preferred over utilitarian ones and that sustainable and CSR related information increase brand valuations and purchase intentions. Additionally, findings show that different consumer profiles react differently to sustainable and socially responsible claims. This dissertation provides important theoretical and managerial contributions, highlighting the role of the way that a product is communicated to a consumer, and how sustainability and social responsibility impact consumers’ brand valuations. Also, it provides important conclusions for brands that want to understand which type of communication and information they should present to consumers in order to foster their success. Os consumidores são complexos, assim como, o seu processo de decisão e podem ser influenciados por diversos fatores. Assim, é difícil perceber como estes pensam. Hoje em dia, conceitos como a sustentabilidade e a responsabilidade corporativa, são elementos que influenciam os consumidores, de acordo com o seu perfil. Em pleno século 21, não só se está a comprar mais sustentável, como também está a ser atribuída culpa às organizações pelo estado precário em que se encontra o planeta. Uma indústria que está a ser impactada nestes parâmetros, é a indústria do calçado. Com base em literatura, foi conduzido um estudo para examinar o impacto de diferentes tipos de comunicação sustentável e de responsabilidade corporativa nas perceções, atitudes e intenções de compra do consumidor. Mais especificamente, de que forma esses tipos de comunicação afetam diferentemente consumidores distintos. Resultados obtidos mostram que, anúncios hedónicos são preferíveis e a presença da informação mencionada, aumenta a credibilidade de uma marca, assim como, as intenções de compra dos consumidores. Além disso, diferentes tipos de consumidores reagem diferentemente quando expostos ao mesmo tipo de informações. Esta tese fornece informação teórica relevante, assim como, contributos para a gestão, uma vez que, realça a importância da forma como um produto é comunicado e como o caráter sustentável e social de uma marca, pode influenciar a sua avaliação por parte do consumidor. Adicionalmente, fornece importantes conclusões para marcas que querem perceber que tipo de comunicação e informação devem expor os consumidores, de modo a ganhar uma vantagem competitiva.

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  • image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
    Authors: Pinho, Catarina Veloso Onofre de Carvalho;

    Consumers are complex and go through several stages in their decision-making process. Those stages can be influenced by external factors and for these reasons, it is hard for brands to understand how consumers think. Moreover, in the 21st century, sustainability and CSR are emerging concepts in consumers’ decision-making process and brand valuations. Not only consumers are trying to buy greener and more responsible as they are blaming organizations for the current unstainable lifestyle of the planet, we live in. Additionally, concerns about sustainability and companies’ impact in the society depend on consumers’ demographic profile. Nowadays, an industry that has been facing sustainable and socially responsible challenges is the footwear one. Based on prior academic literature, an experimental study was conducted to examine the impact of different sustainable and CSR communication strategies in consumers’ brand attitudes, perceptions and purchase intentions. Also, how those types of communication could impact differently, different types of consumers. Results show that hedonic ads are preferred over utilitarian ones and that sustainable and CSR related information increase brand valuations and purchase intentions. Additionally, findings show that different consumer profiles react differently to sustainable and socially responsible claims. This dissertation provides important theoretical and managerial contributions, highlighting the role of the way that a product is communicated to a consumer, and how sustainability and social responsibility impact consumers’ brand valuations. Also, it provides important conclusions for brands that want to understand which type of communication and information they should present to consumers in order to foster their success. Os consumidores são complexos, assim como, o seu processo de decisão e podem ser influenciados por diversos fatores. Assim, é difícil perceber como estes pensam. Hoje em dia, conceitos como a sustentabilidade e a responsabilidade corporativa, são elementos que influenciam os consumidores, de acordo com o seu perfil. Em pleno século 21, não só se está a comprar mais sustentável, como também está a ser atribuída culpa às organizações pelo estado precário em que se encontra o planeta. Uma indústria que está a ser impactada nestes parâmetros, é a indústria do calçado. Com base em literatura, foi conduzido um estudo para examinar o impacto de diferentes tipos de comunicação sustentável e de responsabilidade corporativa nas perceções, atitudes e intenções de compra do consumidor. Mais especificamente, de que forma esses tipos de comunicação afetam diferentemente consumidores distintos. Resultados obtidos mostram que, anúncios hedónicos são preferíveis e a presença da informação mencionada, aumenta a credibilidade de uma marca, assim como, as intenções de compra dos consumidores. Além disso, diferentes tipos de consumidores reagem diferentemente quando expostos ao mesmo tipo de informações. Esta tese fornece informação teórica relevante, assim como, contributos para a gestão, uma vez que, realça a importância da forma como um produto é comunicado e como o caráter sustentável e social de uma marca, pode influenciar a sua avaliação por parte do consumidor. Adicionalmente, fornece importantes conclusões para marcas que querem perceber que tipo de comunicação e informação devem expor os consumidores, de modo a ganhar uma vantagem competitiva.

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  • image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
    Authors: Torres, Francisco;

    An initial convergence of preferences made the European Green Deal (EGD) possible. However, the revision of all policy areas in line with the objectives and a conducive trajectory of the green transition is proving a major challenge, above all because member state policies and actions are not consistent with the long-term policy objectives they had subscribed to in the first place. On the upside, EU institutions, notably the European Commission and the European Central Bank (ECB), have been responding to the challenge by adapting rules and policies, which will have a positive effect in the long run. To deliver price stability the ECB needs to take into account all factors affecting inflation and climate change is one of them. Besides the primary objective of keeping prices stable, the ECB’s secondary objectives, notably contributing to a high level of protection and improvement of the quality of the environment, are fundamental to ensure not only environmental sustainability but also EMU’s and the EU’s sustainability. However, those rules and policies also depend on the wider EU regulatory framework, which needs the approval of member states.

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    Authors: Torres, Francisco;

    An initial convergence of preferences made the European Green Deal (EGD) possible. However, the revision of all policy areas in line with the objectives and a conducive trajectory of the green transition is proving a major challenge, above all because member state policies and actions are not consistent with the long-term policy objectives they had subscribed to in the first place. On the upside, EU institutions, notably the European Commission and the European Central Bank (ECB), have been responding to the challenge by adapting rules and policies, which will have a positive effect in the long run. To deliver price stability the ECB needs to take into account all factors affecting inflation and climate change is one of them. Besides the primary objective of keeping prices stable, the ECB’s secondary objectives, notably contributing to a high level of protection and improvement of the quality of the environment, are fundamental to ensure not only environmental sustainability but also EMU’s and the EU’s sustainability. However, those rules and policies also depend on the wider EU regulatory framework, which needs the approval of member states.

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    Authors: Roque, Sara Maria Morgado Dordio;

    Com o crescente aumento da necessidade de energia elétrica a nível global, é urgente encontrar fontes de energia alternativas aos combustíveis fósseis. A energia fotovoltaica solar é a fonte de energia alternativa mais promissora, uma vez que reúne características únicas comparativamente a outras energias renováveis. Nomeadamente, o custo dos componentes é competitivo e acessível ao consumidor residencial, é de fácil instalação e manutenção, e utiliza a fonte de energia inesgotável do sol. Em Espanha o sector de energia solar tem crescido significativamente, e conta com mais de 200.500 instalações residenciais. Este estudo tem como objetivo analisar o perfil de consumidor e qual o melhor canal de comunicação, de forma a adaptar e otimizar esse modelo de comunicação. Com base num inquérito anónimo elaborado para este fim, e com recurso a entrevistas, foi possível identificar qual é o perfil típico de clientealvo de uma empresa instaladora de painéis fotovoltaicos no setor residencial, como a Perfecta Energia, e otimizar a sua mensagem com os atributos preferidos. The increasing demand for electrical energy globally, makes it urgent to find alternative sources to fossil fuels. Solar photovoltaic energy is the most promising source of alternative energy, as it has unique characteristics compared to other renewable energy sources. Specifically, the competitiveness of the components cost makes it accessible to residential consumers, like the easiness of installation and maintenance, and it harnesses the inexhaustible energy source of the sun. The solar energy sector in Spain has grown significantly, with over 200.500 residential installations. This study aims to analyze the consumer profile and determine the best communication channel, to improve and optimize the communication model. Based on an anonymous survey developed for this purpose and interviews, it was possible to identify the typical customer profile for a residential photovoltaic installation company like Perfecta Energia and optimize the message with preferred attributes.

    image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Repositório Instituc...arrow_drop_down
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    Authors: Roque, Sara Maria Morgado Dordio;

    Com o crescente aumento da necessidade de energia elétrica a nível global, é urgente encontrar fontes de energia alternativas aos combustíveis fósseis. A energia fotovoltaica solar é a fonte de energia alternativa mais promissora, uma vez que reúne características únicas comparativamente a outras energias renováveis. Nomeadamente, o custo dos componentes é competitivo e acessível ao consumidor residencial, é de fácil instalação e manutenção, e utiliza a fonte de energia inesgotável do sol. Em Espanha o sector de energia solar tem crescido significativamente, e conta com mais de 200.500 instalações residenciais. Este estudo tem como objetivo analisar o perfil de consumidor e qual o melhor canal de comunicação, de forma a adaptar e otimizar esse modelo de comunicação. Com base num inquérito anónimo elaborado para este fim, e com recurso a entrevistas, foi possível identificar qual é o perfil típico de clientealvo de uma empresa instaladora de painéis fotovoltaicos no setor residencial, como a Perfecta Energia, e otimizar a sua mensagem com os atributos preferidos. The increasing demand for electrical energy globally, makes it urgent to find alternative sources to fossil fuels. Solar photovoltaic energy is the most promising source of alternative energy, as it has unique characteristics compared to other renewable energy sources. Specifically, the competitiveness of the components cost makes it accessible to residential consumers, like the easiness of installation and maintenance, and it harnesses the inexhaustible energy source of the sun. The solar energy sector in Spain has grown significantly, with over 200.500 residential installations. This study aims to analyze the consumer profile and determine the best communication channel, to improve and optimize the communication model. Based on an anonymous survey developed for this purpose and interviews, it was possible to identify the typical customer profile for a residential photovoltaic installation company like Perfecta Energia and optimize the message with preferred attributes.

    image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Repositório Instituc...arrow_drop_down
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    Authors: Queiroz, Guilherme; Madeira, Luís; Heitor, Maria João;

    In a time where environmental changes are a central issue, this chapter presents a narrative review of their impact on the mental health of the populations and main challenges. Recalling major ideas behind the relationship between mankind and the natural environment, the Anthropocene poses serious questions about the conceptualization of this debate. We start by focusing on how the physical environment changes, namely, temperature, air pollution, noise pollution, green spaces, and extreme events, affect mental health. We then analyze how our environmental experience has changed in our urban setting, in labor organization, with online connections and finally with the extinction of our experience with nature. All these aspects outline that a planetary health approach is mandatory to address mental health and mutual coexistence, and structural changes in the environment must be kept in mind by clinicians and decision-makers.

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    https://doi.org/10.1016/b978-0...
    Part of book or chapter of book . 2024 . Peer-reviewed
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    Authors: Queiroz, Guilherme; Madeira, Luís; Heitor, Maria João;

    In a time where environmental changes are a central issue, this chapter presents a narrative review of their impact on the mental health of the populations and main challenges. Recalling major ideas behind the relationship between mankind and the natural environment, the Anthropocene poses serious questions about the conceptualization of this debate. We start by focusing on how the physical environment changes, namely, temperature, air pollution, noise pollution, green spaces, and extreme events, affect mental health. We then analyze how our environmental experience has changed in our urban setting, in labor organization, with online connections and finally with the extinction of our experience with nature. All these aspects outline that a planetary health approach is mandatory to address mental health and mutual coexistence, and structural changes in the environment must be kept in mind by clinicians and decision-makers.

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    https://doi.org/10.1016/b978-0...
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    Authors: Hilke, Lennart;

    This thesis critically explores the integration of digital strategies and sustainability initiatives in the professional football industry, with a particular focus on FC Bayern Munich (FCB). The key stakeholders will be identified over two decades, and the associated control points within the digital business ecosystem of professional football will be determined. In this context, two research questions are addressed. 1. How are the key stakeholders affected by integrating digital strategies and sustainability initiatives, and how do they contribute to its competitive advantage, particularly in the context of a club like FC Bayern Munich? 2. To what extent can sustainability and digitalization be fully reconciled with success in the professional football industry? The study identifies a significant shift in stakeholder dynamics, propelled by digitalization, positioning players as pivotal influencers, surpassing traditional associations like FIFA and UEFA. Despite the industry's increasing commercialization and the treatment of clubs as business models, it is observed that few clubs, aside from FCB, have successfully achieved profitability. FCB’s exemplary performance is attributed to its strategic integration of digitalization, effective brand management, and robust fan engagement, complemented by consistent sporting achievements. Additionally, the thesis underscores the complexity of aligning environmental sustainability with the core objectives of football clubs. However, it emphasizes that economic and social sustainability are vital for long-term success in the industry. The findings suggest that while comprehensive environmental sustainability remains challenging, aspects of CSR, particularly economic and social sustainability, are integral to the sustained competitiveness of football clubs. Esta tese investiga a integração de estratégias digitais e iniciativas de sustentabilidade no futebol profissional, focando-se no FC Bayern de Munique (FCB). Ao longo de vinte anos, identifica-se a evolução dos intervenientes e os pontos de controlo no ecossistema digital deste setor. Duas questões principais norteiam a pesquisa: 1. Como as estratégias digitais e a sustentabilidade influenciam os stakeholders principais e contribuem para a vantagem competitiva de clubes como o FCB? 2. Até que ponto a sustentabilidade e a digitalização podem ser totalmente conciliadas com o sucesso no sector do futebol profissional? A análise destaca uma transição nos papéis dos stakeholders, com jogadores emergindo como influenciadores-chave, ofuscando organizações como FIFA e UEFA. Apesar da comercialização intensa do futebol e da gestão dos clubes como empresas, poucos alcançaram a rentabilidade do FCB. O sucesso do FCB é creditado à sua digitalização estratégica, gestão eficiente da marca, engajamento dos fãs e sucessos esportivos. Ademais, a pesquisa ressalta a dificuldade de conciliar sustentabilidade ambiental com os objetivos dos clubes. Contudo, a sustentabilidade econômica e social surge como fundamental para o sucesso duradouro no setor. As conclusões apontam que, embora a sustentabilidade ambiental plena seja um desafio, a Responsabilidade Social Empresarial (RSE), principalmente a sustentabilidade econômica e social, é crucial para a competitividade dos clubes.

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      image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Repositório Instituc...arrow_drop_down
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  • image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
    Authors: Hilke, Lennart;

    This thesis critically explores the integration of digital strategies and sustainability initiatives in the professional football industry, with a particular focus on FC Bayern Munich (FCB). The key stakeholders will be identified over two decades, and the associated control points within the digital business ecosystem of professional football will be determined. In this context, two research questions are addressed. 1. How are the key stakeholders affected by integrating digital strategies and sustainability initiatives, and how do they contribute to its competitive advantage, particularly in the context of a club like FC Bayern Munich? 2. To what extent can sustainability and digitalization be fully reconciled with success in the professional football industry? The study identifies a significant shift in stakeholder dynamics, propelled by digitalization, positioning players as pivotal influencers, surpassing traditional associations like FIFA and UEFA. Despite the industry's increasing commercialization and the treatment of clubs as business models, it is observed that few clubs, aside from FCB, have successfully achieved profitability. FCB’s exemplary performance is attributed to its strategic integration of digitalization, effective brand management, and robust fan engagement, complemented by consistent sporting achievements. Additionally, the thesis underscores the complexity of aligning environmental sustainability with the core objectives of football clubs. However, it emphasizes that economic and social sustainability are vital for long-term success in the industry. The findings suggest that while comprehensive environmental sustainability remains challenging, aspects of CSR, particularly economic and social sustainability, are integral to the sustained competitiveness of football clubs. Esta tese investiga a integração de estratégias digitais e iniciativas de sustentabilidade no futebol profissional, focando-se no FC Bayern de Munique (FCB). Ao longo de vinte anos, identifica-se a evolução dos intervenientes e os pontos de controlo no ecossistema digital deste setor. Duas questões principais norteiam a pesquisa: 1. Como as estratégias digitais e a sustentabilidade influenciam os stakeholders principais e contribuem para a vantagem competitiva de clubes como o FCB? 2. Até que ponto a sustentabilidade e a digitalização podem ser totalmente conciliadas com o sucesso no sector do futebol profissional? A análise destaca uma transição nos papéis dos stakeholders, com jogadores emergindo como influenciadores-chave, ofuscando organizações como FIFA e UEFA. Apesar da comercialização intensa do futebol e da gestão dos clubes como empresas, poucos alcançaram a rentabilidade do FCB. O sucesso do FCB é creditado à sua digitalização estratégica, gestão eficiente da marca, engajamento dos fãs e sucessos esportivos. Ademais, a pesquisa ressalta a dificuldade de conciliar sustentabilidade ambiental com os objetivos dos clubes. Contudo, a sustentabilidade econômica e social surge como fundamental para o sucesso duradouro no setor. As conclusões apontam que, embora a sustentabilidade ambiental plena seja um desafio, a Responsabilidade Social Empresarial (RSE), principalmente a sustentabilidade econômica e social, é crucial para a competitividade dos clubes.

    image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Repositório Instituc...arrow_drop_down
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  • image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
    Authors: Costa, Beatriz da Silva Baía;

    Nos últimos anos, os padrões de produção e consumo cada vez mais insustentáveis levaram a um aumento dos recursos utilizados, com um desperdício anual estimado em 1,3 mil milhões de toneladas, equivalente a um terço da produção mundial de alimentos para consumo humano. A empresa Casa Mendes Gonçalves produz anualmente grandes quantidades de ketchup com a formação inerente de resíduos industriais, designados purgas. Atualmente, a sua valorização passa pela produção de biogás e fertilizantes, mas a solução encontrada não garante a sua valorização na íntegra, uma vez que parte das purgas acabam em aterros e representam um custo significativo para a empresa. Assim, o presente trabalho tem como objetivo o desenvolvimento de uma estratégia de valorização das purgas, através de um processo fermentativo com bactérias ácido lácticas (BAL) e posterior incorporação em ketchups. Para tal, recolheram-se duas purgas da unidade produtiva da empresa, uma sem conservantes e outra com sorbato de potássio, que não apresentaram diferenças significativas (p > 0,05) nos parâmetros físico químicos face aos ketchups, confirmando a sua relevância de valorização. As análises microbiológicas realizadas demonstraram que as purgas possuem parâmetros adequados para o reprocessamento destes fluxos. As purgas revelaram-se meios com condições pouco favoráveis para o desenvolvimento das BAL, pelo que se realizou uma diluição de fator 6 (D6) para diminuir a acidez acética e o °Brix e aumentar o pH. Na purga sem conservantes os inóculos mais promissores, que fermentaram em apenas 7 dias, foram Leuconostoc mesenteroides, individualmente e em consórcio com Lactobacillus plantarum, com D6 e 1,5% de sal. Nesta diluição, também a associação de Debaryomyces hansenii com o consórcio de 4 BAL com 0,4% de sal fermentou ao fim de uma semana. O consórcio das 4 BAL também se destacou na purga com fator de diluição 3 (D3) com atividade fermentativa em 7 dias. Na purga com conservantes, o consórcio das 4 bactérias em estudo com D6 e 0,4% de NaCl, assim como com D3 e 1,5% de sal apresentaram a maior produção de ácido láctico. As quatro fermentações da purga sem conservantes com melhores resultados foram selecionadas para o desenvolvimento de ketchups com diferentes percentagens de incorporação de cada uma das quatro purgas fermentadas. O ketchup sem conservantes que levou à formação das purgas foi utilizado como padrão e, de uma forma geral, não houve diferenças significativas (p > 0,05) nos parâmetros físico químicos entres as amostras desenvolvidas e o padrão. A análise sensorial permitiu selecionar os ketchups com a incorporação de 40,9% de purga fermentada com o consórcio de 4 BAL, com D3 e 1,5% de sal e o ketchup com a incorporação de 39,2% de purga fermentada com Lactobacillus plantarum e Leuconostoc mesenteroides, com D6 e 1,5% de sal. A análise nutricional destas amostras evidenciou a melhoria nutricional dos ketchups com a inclusão da purga fermentada, que apresentaram um conteúdo proteico mais elevado, assim como um teor de cinzas e fibras alimentares mais elevado. Futuramente, é essencial a análise das fermentações com recurso a HPLC para identificação e quantificação dos ácidos orgânicos produzidos e o teor de açúcares ao longo da fermentação, de forma a correlacionar com os resultados de pH e acidez obtidos nos ensaios fermentativos realizados. In recent years, the increasingly unsustainable production and consumption patterns have led to an increase in the resources used, with an estimated annual waste of 1.3 billion tonnes, equivalent to a third of the world's food production for human consumption. The company Casa Mendes Gonçalves annually produces large quantities of ketchup with the inherent formation of industrial waste, called purges. Currently, its recovery goes through the production of biogas and fertilizers, but the solution found does not guarantee its full recovery, since part of the purges end up in landfill and represent a significant cost to the company. Thus, the present work aims to develop a strategy of valorization of the purges, through a fermentative process with lactic acid bacteria (LAB) and subsequent incorporation in ketchups. To this end, two purges were collected from the company's production unit, one without preservatives and the other with potassium sorbate, which did not present any significant differences (p > 0.05) in the physicochemical parameters compared to ketchups, confirming their relevance of valorization. The microbiological analyses performed demonstrated that the purges have adequate parameters for the reprocessing of these flows. The purges proved to be a medium with unfavorable conditions for the development of LAB, so a dilution of factor 6 (D6) was performed to decrease acetic acidity and °Brix and increase pH. In the purge without preservatives the most promising inoculums, which fermented in just 7 days, were Leuconostoc mesenteroides, individually and in consortium with Lactobacillus plantarum, with D6 and 1.5% salt. Also in this dilution, the association of Debaryomyces hansenii with the consortium of 4 LAB with 0.4% salt fermented after one week. The consortium of the 4 LAB also stood out in the purges with dilution factor of 3 (D3) with fermentative activity in 7 days. In the purge with preservatives, the consortium of the 4 bacteria under study with D6 and 0.4% NaCl, as well as with D3 and 1.5% salt showed the highest lactic acid production. The four preservative-free purge fermentations with the best results were selected for the development of ketchups with different percentages of incorporation of each one of the four fermented purges. The ketchup without preservatives that led to the formation of the purges was used as a standard and, in general, there were no significant differences (p > 0.05) in the physicochemical parameters between the developed samples and the standard. The sensory analysis allowed to select the ketchups with the incorporation of 40.9% of fermented purge with the consortium of 4 LAB, with D3 and 1.5% of salt and the ketchup with the incorporation of 39.2% of fermented purge with Lactobacillus plantarum and Leuconostoc mesenteroides, with D6 and 1.5% of salt. The nutritional analysis of these samples showed the nutritional improvement of ketchups with the inclusion of fermented purge, which has higher protein content as well as a superior content of ash and dietary fiber. In the future, it is essential to analyze the fermentations using HPLC to identify and quantify the organic acids produced and the sugar content throughout the fermentation in order to correlate with the pH and acidity results obtained in the fermentation tests performed.

    image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Repositório Instituc...arrow_drop_down
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    Authors: Costa, Beatriz da Silva Baía;

    Nos últimos anos, os padrões de produção e consumo cada vez mais insustentáveis levaram a um aumento dos recursos utilizados, com um desperdício anual estimado em 1,3 mil milhões de toneladas, equivalente a um terço da produção mundial de alimentos para consumo humano. A empresa Casa Mendes Gonçalves produz anualmente grandes quantidades de ketchup com a formação inerente de resíduos industriais, designados purgas. Atualmente, a sua valorização passa pela produção de biogás e fertilizantes, mas a solução encontrada não garante a sua valorização na íntegra, uma vez que parte das purgas acabam em aterros e representam um custo significativo para a empresa. Assim, o presente trabalho tem como objetivo o desenvolvimento de uma estratégia de valorização das purgas, através de um processo fermentativo com bactérias ácido lácticas (BAL) e posterior incorporação em ketchups. Para tal, recolheram-se duas purgas da unidade produtiva da empresa, uma sem conservantes e outra com sorbato de potássio, que não apresentaram diferenças significativas (p > 0,05) nos parâmetros físico químicos face aos ketchups, confirmando a sua relevância de valorização. As análises microbiológicas realizadas demonstraram que as purgas possuem parâmetros adequados para o reprocessamento destes fluxos. As purgas revelaram-se meios com condições pouco favoráveis para o desenvolvimento das BAL, pelo que se realizou uma diluição de fator 6 (D6) para diminuir a acidez acética e o °Brix e aumentar o pH. Na purga sem conservantes os inóculos mais promissores, que fermentaram em apenas 7 dias, foram Leuconostoc mesenteroides, individualmente e em consórcio com Lactobacillus plantarum, com D6 e 1,5% de sal. Nesta diluição, também a associação de Debaryomyces hansenii com o consórcio de 4 BAL com 0,4% de sal fermentou ao fim de uma semana. O consórcio das 4 BAL também se destacou na purga com fator de diluição 3 (D3) com atividade fermentativa em 7 dias. Na purga com conservantes, o consórcio das 4 bactérias em estudo com D6 e 0,4% de NaCl, assim como com D3 e 1,5% de sal apresentaram a maior produção de ácido láctico. As quatro fermentações da purga sem conservantes com melhores resultados foram selecionadas para o desenvolvimento de ketchups com diferentes percentagens de incorporação de cada uma das quatro purgas fermentadas. O ketchup sem conservantes que levou à formação das purgas foi utilizado como padrão e, de uma forma geral, não houve diferenças significativas (p > 0,05) nos parâmetros físico químicos entres as amostras desenvolvidas e o padrão. A análise sensorial permitiu selecionar os ketchups com a incorporação de 40,9% de purga fermentada com o consórcio de 4 BAL, com D3 e 1,5% de sal e o ketchup com a incorporação de 39,2% de purga fermentada com Lactobacillus plantarum e Leuconostoc mesenteroides, com D6 e 1,5% de sal. A análise nutricional destas amostras evidenciou a melhoria nutricional dos ketchups com a inclusão da purga fermentada, que apresentaram um conteúdo proteico mais elevado, assim como um teor de cinzas e fibras alimentares mais elevado. Futuramente, é essencial a análise das fermentações com recurso a HPLC para identificação e quantificação dos ácidos orgânicos produzidos e o teor de açúcares ao longo da fermentação, de forma a correlacionar com os resultados de pH e acidez obtidos nos ensaios fermentativos realizados. In recent years, the increasingly unsustainable production and consumption patterns have led to an increase in the resources used, with an estimated annual waste of 1.3 billion tonnes, equivalent to a third of the world's food production for human consumption. The company Casa Mendes Gonçalves annually produces large quantities of ketchup with the inherent formation of industrial waste, called purges. Currently, its recovery goes through the production of biogas and fertilizers, but the solution found does not guarantee its full recovery, since part of the purges end up in landfill and represent a significant cost to the company. Thus, the present work aims to develop a strategy of valorization of the purges, through a fermentative process with lactic acid bacteria (LAB) and subsequent incorporation in ketchups. To this end, two purges were collected from the company's production unit, one without preservatives and the other with potassium sorbate, which did not present any significant differences (p > 0.05) in the physicochemical parameters compared to ketchups, confirming their relevance of valorization. The microbiological analyses performed demonstrated that the purges have adequate parameters for the reprocessing of these flows. The purges proved to be a medium with unfavorable conditions for the development of LAB, so a dilution of factor 6 (D6) was performed to decrease acetic acidity and °Brix and increase pH. In the purge without preservatives the most promising inoculums, which fermented in just 7 days, were Leuconostoc mesenteroides, individually and in consortium with Lactobacillus plantarum, with D6 and 1.5% salt. Also in this dilution, the association of Debaryomyces hansenii with the consortium of 4 LAB with 0.4% salt fermented after one week. The consortium of the 4 LAB also stood out in the purges with dilution factor of 3 (D3) with fermentative activity in 7 days. In the purge with preservatives, the consortium of the 4 bacteria under study with D6 and 0.4% NaCl, as well as with D3 and 1.5% salt showed the highest lactic acid production. The four preservative-free purge fermentations with the best results were selected for the development of ketchups with different percentages of incorporation of each one of the four fermented purges. The ketchup without preservatives that led to the formation of the purges was used as a standard and, in general, there were no significant differences (p > 0.05) in the physicochemical parameters between the developed samples and the standard. The sensory analysis allowed to select the ketchups with the incorporation of 40.9% of fermented purge with the consortium of 4 LAB, with D3 and 1.5% of salt and the ketchup with the incorporation of 39.2% of fermented purge with Lactobacillus plantarum and Leuconostoc mesenteroides, with D6 and 1.5% of salt. The nutritional analysis of these samples showed the nutritional improvement of ketchups with the inclusion of fermented purge, which has higher protein content as well as a superior content of ash and dietary fiber. In the future, it is essential to analyze the fermentations using HPLC to identify and quantify the organic acids produced and the sugar content throughout the fermentation in order to correlate with the pH and acidity results obtained in the fermentation tests performed.

    image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Repositório Instituc...arrow_drop_down
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      image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Repositório Instituc...arrow_drop_down
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  • image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
    Authors: Csomay, Balázs Levente;

    The fashion industry is notorious for environmental pollution, and the demand for leaders to prioritize sustainability is rising. In order to gain a deeper understanding of the traits and motivations of these leaders, this research project uses quantitative and qualitative analysis through a mixed-method approach. The study aims to contribute to the existing literature on sustainability and leadership in the fashion industry by providing in-depth insights into the characteristics and motivators that drive leaders toward sustainability initiatives. The dissertation uses secondary data from acknowledged indexes for transparency and sustainability, followed by semi-guided interviews with leaders and an online survey answered by industry experts. The quantitative data analysis focuses on the demographic characteristics, age, and gender of the leaders. The interviews and the survey study their motivations towards sustainability and additionally aim to verify assumptions regarding the influence of age and gender on sustainability initiatives. Contrary to the assumptions based on the existing literature, the data used in this research project cannot support any significant influence of age and gender on the placements in rankings of sustainability and transparency. The interviews indicate that own personal principles for sustainable business models are an important driver for small or founder-led organizations. Hired leaders tend to have other motivations for implementing sustainability in their business strategies, such as focusing on shareholder interest or governmental regulations. A indústria da moda é notória pela poluição ambiental, estando a aumentar a procura de líderes que deem prioridade à sustentabilidade. Para compreender melhor as características e motivações destes líderes, este projeto de investigação utiliza uma análise quantitativa e qualitativa através de uma abordagem de estudo de método misto. O estudo tem como objetivo contribuir para a literatura existente sobre liderança sustentável na indústria da moda, fornecendo uma visão aprofundada sobre as características e motivações que levam os líderes a adotar a sustentabilidade. A dissertação utiliza dados secundários de índices de transparência reconhecidos e sustentabilidade, seguidos de entrevistas semi-guiadas com líderes e um inquérito online respondido por especialistas da indústria. A análise dos dados quantitativos incide sobre as características idade e género dos líderes. As entrevistas e o inquérito estudam as motivações para a sustentabilidade e, além disso, visam verificar os pressupostos relativos à influência da idade e do género nas iniciativas de sustentabilidade. Contrariamente às suposições baseadas na literatura existente, os dados utilizados neste projeto de investigação não apontam na direção de que exista uma influência significativa da idade e do género nos rankings de sustentabilidade e transparência. As entrevistas indicam que os princípios pessoais são um fator importante para modelos de negócio sustentáveis nas organizações de pequena dimensão ou lideradas por fundadores. Os líderes contratados tendem a ter outras motivações para implementar a sustentabilidade nas suas estratégias de negócio, tais como o interesse dos acionistas ou os regulamentos governamentais.

    image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Repositório Instituc...arrow_drop_down
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  • image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
    Authors: Csomay, Balázs Levente;

    The fashion industry is notorious for environmental pollution, and the demand for leaders to prioritize sustainability is rising. In order to gain a deeper understanding of the traits and motivations of these leaders, this research project uses quantitative and qualitative analysis through a mixed-method approach. The study aims to contribute to the existing literature on sustainability and leadership in the fashion industry by providing in-depth insights into the characteristics and motivators that drive leaders toward sustainability initiatives. The dissertation uses secondary data from acknowledged indexes for transparency and sustainability, followed by semi-guided interviews with leaders and an online survey answered by industry experts. The quantitative data analysis focuses on the demographic characteristics, age, and gender of the leaders. The interviews and the survey study their motivations towards sustainability and additionally aim to verify assumptions regarding the influence of age and gender on sustainability initiatives. Contrary to the assumptions based on the existing literature, the data used in this research project cannot support any significant influence of age and gender on the placements in rankings of sustainability and transparency. The interviews indicate that own personal principles for sustainable business models are an important driver for small or founder-led organizations. Hired leaders tend to have other motivations for implementing sustainability in their business strategies, such as focusing on shareholder interest or governmental regulations. A indústria da moda é notória pela poluição ambiental, estando a aumentar a procura de líderes que deem prioridade à sustentabilidade. Para compreender melhor as características e motivações destes líderes, este projeto de investigação utiliza uma análise quantitativa e qualitativa através de uma abordagem de estudo de método misto. O estudo tem como objetivo contribuir para a literatura existente sobre liderança sustentável na indústria da moda, fornecendo uma visão aprofundada sobre as características e motivações que levam os líderes a adotar a sustentabilidade. A dissertação utiliza dados secundários de índices de transparência reconhecidos e sustentabilidade, seguidos de entrevistas semi-guiadas com líderes e um inquérito online respondido por especialistas da indústria. A análise dos dados quantitativos incide sobre as características idade e género dos líderes. As entrevistas e o inquérito estudam as motivações para a sustentabilidade e, além disso, visam verificar os pressupostos relativos à influência da idade e do género nas iniciativas de sustentabilidade. Contrariamente às suposições baseadas na literatura existente, os dados utilizados neste projeto de investigação não apontam na direção de que exista uma influência significativa da idade e do género nos rankings de sustentabilidade e transparência. As entrevistas indicam que os princípios pessoais são um fator importante para modelos de negócio sustentáveis nas organizações de pequena dimensão ou lideradas por fundadores. Os líderes contratados tendem a ter outras motivações para implementar a sustentabilidade nas suas estratégias de negócio, tais como o interesse dos acionistas ou os regulamentos governamentais.

    image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Repositório Instituc...arrow_drop_down
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      image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Repositório Instituc...arrow_drop_down
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  • image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
    Authors: Guerra, Sofia Azevedo;

    As technology evolved, society has gained deeper levels of knowledge, which influenced it to be more critical. With the aggravation of climate change, sustainability has been under the spotlight for decades, and customers are holding organizations accountable. As fast-food chains’ popularity increased, so did their responsibility towards society. Sustainability can reveal itself to be rather demanding to achieve, especially for fast-food chains who heavily depend on natural and human resources and operate at a global scale. This paper is dedicated to understanding how fast-food chains are implementing sustainability measures. To explore the research question, I employed a comparative case study analysis. The results show examples of measures fast-food chains can implement. Some examples of these successful practices are: outsourcing from local producers; implementing changes at restaurants to reduce energy/resources consumption; improving worker conditions; supporting local institutions and humanitarian causes; offering plant-based products; spreading customer awareness on environmental matters; among others. However, these measures can be challenging to implement, since they require investment, clear communication, and constant monitoring. For this reason, I also present and analyse the tensions and limitations faced by the two cases. This paper represents a valuable source for fast-food chain’ owners to analyse and reflect upon already-implemented practices and potential future ones. Com o desenvolver da tecnologia, a sociedade adquiriu níveis de conhecimento mais profundos, o que a tornou mais crítica. Com o agravar das alterações climáticas, a sustentabilidade tem estado sob os holofotes por décadas, e os consumidores estão a responsabilizar as empresas. Com o aumento da popularidade das cadeias de fast-food, a sua responsabilidade perante a sociedade aumentou também. Alcançar a sustentabilidade pode revelar-se ser exigente, especialmente para as cadeias de fast-food, que dependem intensamente de recursos naturais e humanos e operam à escala global. Este estudo dedica-se à compreensão da implementação de medidas sustentáveis pelas cadeias de fast-food. Para responder à questão da investigação, recorri a um caso de estudo comparativo. Os resultados mostram exemplos de práticas que as cadeias de fast-food podem adotar. Alguns exemplos destas práticas são: outsourcing por produtores locais; implementação de mudanças nos restaurantes para reduzir o consumo de energia/recursos; melhoria das condições laborais; apoio a instituições locais e causas humanitárias; disponibilização de produtos de origem vegetal; promover a conscientização do consumidor em questões ambientais; entre outros. Contudo, implementar estas medidas pode ser desafiante, visto que requerem investimento, comunicação clara, e monitorização constante. Por este motivo, apresento a analiso também as tensões e limitações impostas aos dois casos. Este estudo representa uma fonte valiosa para donos de cadeias de fast-food para analisarem e refletirem sobre as práticas já implementadas e futuras potenciais.

    image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Repositório Instituc...arrow_drop_down
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  • image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
    Authors: Guerra, Sofia Azevedo;

    As technology evolved, society has gained deeper levels of knowledge, which influenced it to be more critical. With the aggravation of climate change, sustainability has been under the spotlight for decades, and customers are holding organizations accountable. As fast-food chains’ popularity increased, so did their responsibility towards society. Sustainability can reveal itself to be rather demanding to achieve, especially for fast-food chains who heavily depend on natural and human resources and operate at a global scale. This paper is dedicated to understanding how fast-food chains are implementing sustainability measures. To explore the research question, I employed a comparative case study analysis. The results show examples of measures fast-food chains can implement. Some examples of these successful practices are: outsourcing from local producers; implementing changes at restaurants to reduce energy/resources consumption; improving worker conditions; supporting local institutions and humanitarian causes; offering plant-based products; spreading customer awareness on environmental matters; among others. However, these measures can be challenging to implement, since they require investment, clear communication, and constant monitoring. For this reason, I also present and analyse the tensions and limitations faced by the two cases. This paper represents a valuable source for fast-food chain’ owners to analyse and reflect upon already-implemented practices and potential future ones. Com o desenvolver da tecnologia, a sociedade adquiriu níveis de conhecimento mais profundos, o que a tornou mais crítica. Com o agravar das alterações climáticas, a sustentabilidade tem estado sob os holofotes por décadas, e os consumidores estão a responsabilizar as empresas. Com o aumento da popularidade das cadeias de fast-food, a sua responsabilidade perante a sociedade aumentou também. Alcançar a sustentabilidade pode revelar-se ser exigente, especialmente para as cadeias de fast-food, que dependem intensamente de recursos naturais e humanos e operam à escala global. Este estudo dedica-se à compreensão da implementação de medidas sustentáveis pelas cadeias de fast-food. Para responder à questão da investigação, recorri a um caso de estudo comparativo. Os resultados mostram exemplos de práticas que as cadeias de fast-food podem adotar. Alguns exemplos destas práticas são: outsourcing por produtores locais; implementação de mudanças nos restaurantes para reduzir o consumo de energia/recursos; melhoria das condições laborais; apoio a instituições locais e causas humanitárias; disponibilização de produtos de origem vegetal; promover a conscientização do consumidor em questões ambientais; entre outros. Contudo, implementar estas medidas pode ser desafiante, visto que requerem investimento, comunicação clara, e monitorização constante. Por este motivo, apresento a analiso também as tensões e limitações impostas aos dois casos. Este estudo representa uma fonte valiosa para donos de cadeias de fast-food para analisarem e refletirem sobre as práticas já implementadas e futuras potenciais.

    image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Repositório Instituc...arrow_drop_down
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      image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Repositório Instituc...arrow_drop_down
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  • image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
    Authors: Sama, Baba Alain;

    This dissertation discusses the dynamics of environmentally friendly Fast-Moving Consumer Goods (FMCG) and their influence on consumer Willingness to Pay and brand loyalty. Positioned within the domain of strategic marketing, the research endeavours to uncover the ways in which environmentally friendly offerings shape consumer behaviour and purchasing decisions. With sustainability emerging as a pivotal determinant in contemporary consumer choice, this study sheds light on the strategic imperatives for firms operating in a fiercely competitive market landscape. Employing a quantitative research approach, this study's data were gathered through an online survey. The survey instrument was designed to capture pertinent insights into consumer preferences and perceptions regarding environmentally friendly FMCG. By analysing this data, through descriptive statistics and hypothesis testing, the study sheds light on the intricate interplay between brand experience, Willingness to Pay and brand loyalty with environmentally friendly FMCG as a moderating impact. Findings from the research highlight the significance of environmental considerations in shaping consumer preferences and purchasing behaviours, which are evaluated in the discussion. Overall, the thesis provides valuable insights for marketeers aiming to align their marketing strategies with evolving consumer preferences towards sustainability and provides future research directions. Esta dissertação investiga a intrincada dinâmica dos bens de grande consumo amigos do ambiente (FMCG) e a sua influência na disponibilidade do consumidor para pagar e na lealdade à marca. Posicionada no domínio do marketing estratégico, a investigação procura desvendar as formas matizadas como as ofertas amigas do ambiente moldam o comportamento do consumidor e as decisões de compra. Com a sustentabilidade a emergir como um determinante fundamental na escolha do consumidor contemporâneo, este estudo lança luz sobre os imperativos estratégicos para as empresas que operam num cenário de mercado ferozmente competitivo. Empregando uma abordagem de investigação quantitativa, os dados deste estudo foram recolhidos através de um inquérito em linha. O instrumento de inquérito foi concebido para captar informações pertinentes sobre as preferências e percepções dos consumidores relativamente aos produtos de grande consumo amigos do ambiente. Ao analisar estes dados, através de estatísticas descritivas e testes de hipóteses, o estudo lança luz sobre a intrincada interação entre a experiência de marca, a vontade de pagar e a lealdade à marca, com os produtos de grande consumo amigos do ambiente como um impacto moderador. Os resultados da investigação realçam a importância das considerações ambientais na formação das preferências e dos comportamentos de compra dos consumidores, que são avaliados na discussão. Em geral, a tese fornece informações valiosas para os profissionais de marketing que pretendem alinhar as suas estratégias de marketing com a evolução das preferências dos consumidores em relação à sustentabilidade e fornece direcções de investigação futuras.

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  • image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
    Authors: Sama, Baba Alain;

    This dissertation discusses the dynamics of environmentally friendly Fast-Moving Consumer Goods (FMCG) and their influence on consumer Willingness to Pay and brand loyalty. Positioned within the domain of strategic marketing, the research endeavours to uncover the ways in which environmentally friendly offerings shape consumer behaviour and purchasing decisions. With sustainability emerging as a pivotal determinant in contemporary consumer choice, this study sheds light on the strategic imperatives for firms operating in a fiercely competitive market landscape. Employing a quantitative research approach, this study's data were gathered through an online survey. The survey instrument was designed to capture pertinent insights into consumer preferences and perceptions regarding environmentally friendly FMCG. By analysing this data, through descriptive statistics and hypothesis testing, the study sheds light on the intricate interplay between brand experience, Willingness to Pay and brand loyalty with environmentally friendly FMCG as a moderating impact. Findings from the research highlight the significance of environmental considerations in shaping consumer preferences and purchasing behaviours, which are evaluated in the discussion. Overall, the thesis provides valuable insights for marketeers aiming to align their marketing strategies with evolving consumer preferences towards sustainability and provides future research directions. Esta dissertação investiga a intrincada dinâmica dos bens de grande consumo amigos do ambiente (FMCG) e a sua influência na disponibilidade do consumidor para pagar e na lealdade à marca. Posicionada no domínio do marketing estratégico, a investigação procura desvendar as formas matizadas como as ofertas amigas do ambiente moldam o comportamento do consumidor e as decisões de compra. Com a sustentabilidade a emergir como um determinante fundamental na escolha do consumidor contemporâneo, este estudo lança luz sobre os imperativos estratégicos para as empresas que operam num cenário de mercado ferozmente competitivo. Empregando uma abordagem de investigação quantitativa, os dados deste estudo foram recolhidos através de um inquérito em linha. O instrumento de inquérito foi concebido para captar informações pertinentes sobre as preferências e percepções dos consumidores relativamente aos produtos de grande consumo amigos do ambiente. Ao analisar estes dados, através de estatísticas descritivas e testes de hipóteses, o estudo lança luz sobre a intrincada interação entre a experiência de marca, a vontade de pagar e a lealdade à marca, com os produtos de grande consumo amigos do ambiente como um impacto moderador. Os resultados da investigação realçam a importância das considerações ambientais na formação das preferências e dos comportamentos de compra dos consumidores, que são avaliados na discussão. Em geral, a tese fornece informações valiosas para os profissionais de marketing que pretendem alinhar as suas estratégias de marketing com a evolução das preferências dos consumidores em relação à sustentabilidade e fornece direcções de investigação futuras.

    image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Repositório Instituc...arrow_drop_down
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      image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Repositório Instituc...arrow_drop_down
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  • image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
    Authors: Kloever, Sophie Azita;

    Despite rising scientific evidence that the climate crisis demands attention and action, presenting climate change information has had ironic effects, sometimes inducing attitude changes and sometimes inducing people to reject such information. Due to the ironic negative effects, it was hypothesised that framing a messaging on red meat consumption risks as a climate change issue, would increase information avoidance and decrease intention to reduce meat consumption (Lu, McComas & Besley, 2017). Moreover, interpersonal resources were predicted to function as a positive moderator, attenuating the message framing effect on both information avoidance and the intention to reduce red meat consumption (Sheppard & Howell, 2014). 209 participants from a Portuguese and a non-Portuguese sample, filled out a web-based survey with an experimental design, being randomly assigned to either a Control, Climate Change or Health frame condition. Survey measures included their attitudes towards and risk perception of climate change and red meat consumption, climate change events exposure and perceived social support, climate change information and health information avoidance and intentions to reduce meat consumption. Results showed no message frame effects nor moderator effect of social support. Further exploratory analysis revealed that attitudes towards eating meat served as negative predictor of intention to reduce red meat consumption; while risk perception of climate change was found to be a negative predictor of climate change information avoidance, particularly in the Portuguese sample. The findings’ present preliminary implications for climate change communication, namely the need to increase risk awareness as a potential way to decrease information avoidance. Apesar da crescente evidência científica de que a crise climática exige atenção e acção, apresentar informação sobre as alterações climáticas tem tido efeitos irónicos, induzindo por vezes mudanças de atitude e induzindo por vezes as pessoas a rejeitar tal informação. Devido aos efeitos negativos irónicos, foi levantada a hipótese de que o enquadramento de uma mensagem sobre os riscos do consumo de carne vermelha como uma questão de mudança climática, aumentaria a evasão de informação e diminuiria a intenção de reduzir o consumo de carne (Lu, McComas & Besley, 2017). Além disso, previa-se que os recursos interpessoais funcionassem como um moderador positivo, atenuando o efeito de enquadramento de mensagens tanto na prevenção de informação como na intenção de reduzir o consumo de carne vermelha (Sheppard & Howell, 2014). 209 participantes de uma amostra portuguesa e não portuguesa, preencheram um inquérito baseado na web com um desenho experimental, sendo aleatoriamente atribuídos quer a condições de controlo, alterações climáticas ou saúde. As medidas do inquérito incluíram as suas atitudes e perceção do risco das alterações climáticas e do consumo de carne vermelha, exposição aos eventos das alterações climáticas e perceção do apoio social, informação sobre as alterações climáticas e prevenção de informação sanitária e intenções de reduzir o consumo de carne. Os resultados não mostraram efeitos de enquadramento de mensagens nem efeito moderador do apoio social. Outras análises exploratórias revelaram que as atitudes em relação ao consumo de carne serviram como preditor negativo da intenção de reduzir o consumo de carne vermelha; enquanto a perceção do risco das alterações climáticas foi considerada como um preditor negativo da prevenção da informação sobre as alterações climáticas, particularmente na amostra portuguesa. As conclusões apresentam implicações preliminares para a comunicação sobre as alterações climáticas, nomeadamente a necessidade de aumentar a consciência do risco como uma forma potencial de diminuir a evasão de informação.

    image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Repositório Instituc...arrow_drop_down
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      image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Repositório Instituc...arrow_drop_down
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  • image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
    Authors: Kloever, Sophie Azita;

    Despite rising scientific evidence that the climate crisis demands attention and action, presenting climate change information has had ironic effects, sometimes inducing attitude changes and sometimes inducing people to reject such information. Due to the ironic negative effects, it was hypothesised that framing a messaging on red meat consumption risks as a climate change issue, would increase information avoidance and decrease intention to reduce meat consumption (Lu, McComas & Besley, 2017). Moreover, interpersonal resources were predicted to function as a positive moderator, attenuating the message framing effect on both information avoidance and the intention to reduce red meat consumption (Sheppard & Howell, 2014). 209 participants from a Portuguese and a non-Portuguese sample, filled out a web-based survey with an experimental design, being randomly assigned to either a Control, Climate Change or Health frame condition. Survey measures included their attitudes towards and risk perception of climate change and red meat consumption, climate change events exposure and perceived social support, climate change information and health information avoidance and intentions to reduce meat consumption. Results showed no message frame effects nor moderator effect of social support. Further exploratory analysis revealed that attitudes towards eating meat served as negative predictor of intention to reduce red meat consumption; while risk perception of climate change was found to be a negative predictor of climate change information avoidance, particularly in the Portuguese sample. The findings’ present preliminary implications for climate change communication, namely the need to increase risk awareness as a potential way to decrease information avoidance. Apesar da crescente evidência científica de que a crise climática exige atenção e acção, apresentar informação sobre as alterações climáticas tem tido efeitos irónicos, induzindo por vezes mudanças de atitude e induzindo por vezes as pessoas a rejeitar tal informação. Devido aos efeitos negativos irónicos, foi levantada a hipótese de que o enquadramento de uma mensagem sobre os riscos do consumo de carne vermelha como uma questão de mudança climática, aumentaria a evasão de informação e diminuiria a intenção de reduzir o consumo de carne (Lu, McComas & Besley, 2017). Além disso, previa-se que os recursos interpessoais funcionassem como um moderador positivo, atenuando o efeito de enquadramento de mensagens tanto na prevenção de informação como na intenção de reduzir o consumo de carne vermelha (Sheppard & Howell, 2014). 209 participantes de uma amostra portuguesa e não portuguesa, preencheram um inquérito baseado na web com um desenho experimental, sendo aleatoriamente atribuídos quer a condições de controlo, alterações climáticas ou saúde. As medidas do inquérito incluíram as suas atitudes e perceção do risco das alterações climáticas e do consumo de carne vermelha, exposição aos eventos das alterações climáticas e perceção do apoio social, informação sobre as alterações climáticas e prevenção de informação sanitária e intenções de reduzir o consumo de carne. Os resultados não mostraram efeitos de enquadramento de mensagens nem efeito moderador do apoio social. Outras análises exploratórias revelaram que as atitudes em relação ao consumo de carne serviram como preditor negativo da intenção de reduzir o consumo de carne vermelha; enquanto a perceção do risco das alterações climáticas foi considerada como um preditor negativo da prevenção da informação sobre as alterações climáticas, particularmente na amostra portuguesa. As conclusões apresentam implicações preliminares para a comunicação sobre as alterações climáticas, nomeadamente a necessidade de aumentar a consciência do risco como uma forma potencial de diminuir a evasão de informação.

    image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Repositório Instituc...arrow_drop_down
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      image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Repositório Instituc...arrow_drop_down
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  • image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
    Authors: Pinho, Catarina Veloso Onofre de Carvalho;

    Consumers are complex and go through several stages in their decision-making process. Those stages can be influenced by external factors and for these reasons, it is hard for brands to understand how consumers think. Moreover, in the 21st century, sustainability and CSR are emerging concepts in consumers’ decision-making process and brand valuations. Not only consumers are trying to buy greener and more responsible as they are blaming organizations for the current unstainable lifestyle of the planet, we live in. Additionally, concerns about sustainability and companies’ impact in the society depend on consumers’ demographic profile. Nowadays, an industry that has been facing sustainable and socially responsible challenges is the footwear one. Based on prior academic literature, an experimental study was conducted to examine the impact of different sustainable and CSR communication strategies in consumers’ brand attitudes, perceptions and purchase intentions. Also, how those types of communication could impact differently, different types of consumers. Results show that hedonic ads are preferred over utilitarian ones and that sustainable and CSR related information increase brand valuations and purchase intentions. Additionally, findings show that different consumer profiles react differently to sustainable and socially responsible claims. This dissertation provides important theoretical and managerial contributions, highlighting the role of the way that a product is communicated to a consumer, and how sustainability and social responsibility impact consumers’ brand valuations. Also, it provides important conclusions for brands that want to understand which type of communication and information they should present to consumers in order to foster their success. Os consumidores são complexos, assim como, o seu processo de decisão e podem ser influenciados por diversos fatores. Assim, é difícil perceber como estes pensam. Hoje em dia, conceitos como a sustentabilidade e a responsabilidade corporativa, são elementos que influenciam os consumidores, de acordo com o seu perfil. Em pleno século 21, não só se está a comprar mais sustentável, como também está a ser atribuída culpa às organizações pelo estado precário em que se encontra o planeta. Uma indústria que está a ser impactada nestes parâmetros, é a indústria do calçado. Com base em literatura, foi conduzido um estudo para examinar o impacto de diferentes tipos de comunicação sustentável e de responsabilidade corporativa nas perceções, atitudes e intenções de compra do consumidor. Mais especificamente, de que forma esses tipos de comunicação afetam diferentemente consumidores distintos. Resultados obtidos mostram que, anúncios hedónicos são preferíveis e a presença da informação mencionada, aumenta a credibilidade de uma marca, assim como, as intenções de compra dos consumidores. Além disso, diferentes tipos de consumidores reagem diferentemente quando expostos ao mesmo tipo de informações. Esta tese fornece informação teórica relevante, assim como, contributos para a gestão, uma vez que, realça a importância da forma como um produto é comunicado e como o caráter sustentável e social de uma marca, pode influenciar a sua avaliação por parte do consumidor. Adicionalmente, fornece importantes conclusões para marcas que querem perceber que tipo de comunicação e informação devem expor os consumidores, de modo a ganhar uma vantagem competitiva.

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  • image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
    Authors: Pinho, Catarina Veloso Onofre de Carvalho;

    Consumers are complex and go through several stages in their decision-making process. Those stages can be influenced by external factors and for these reasons, it is hard for brands to understand how consumers think. Moreover, in the 21st century, sustainability and CSR are emerging concepts in consumers’ decision-making process and brand valuations. Not only consumers are trying to buy greener and more responsible as they are blaming organizations for the current unstainable lifestyle of the planet, we live in. Additionally, concerns about sustainability and companies’ impact in the society depend on consumers’ demographic profile. Nowadays, an industry that has been facing sustainable and socially responsible challenges is the footwear one. Based on prior academic literature, an experimental study was conducted to examine the impact of different sustainable and CSR communication strategies in consumers’ brand attitudes, perceptions and purchase intentions. Also, how those types of communication could impact differently, different types of consumers. Results show that hedonic ads are preferred over utilitarian ones and that sustainable and CSR related information increase brand valuations and purchase intentions. Additionally, findings show that different consumer profiles react differently to sustainable and socially responsible claims. This dissertation provides important theoretical and managerial contributions, highlighting the role of the way that a product is communicated to a consumer, and how sustainability and social responsibility impact consumers’ brand valuations. Also, it provides important conclusions for brands that want to understand which type of communication and information they should present to consumers in order to foster their success. Os consumidores são complexos, assim como, o seu processo de decisão e podem ser influenciados por diversos fatores. Assim, é difícil perceber como estes pensam. Hoje em dia, conceitos como a sustentabilidade e a responsabilidade corporativa, são elementos que influenciam os consumidores, de acordo com o seu perfil. Em pleno século 21, não só se está a comprar mais sustentável, como também está a ser atribuída culpa às organizações pelo estado precário em que se encontra o planeta. Uma indústria que está a ser impactada nestes parâmetros, é a indústria do calçado. Com base em literatura, foi conduzido um estudo para examinar o impacto de diferentes tipos de comunicação sustentável e de responsabilidade corporativa nas perceções, atitudes e intenções de compra do consumidor. Mais especificamente, de que forma esses tipos de comunicação afetam diferentemente consumidores distintos. Resultados obtidos mostram que, anúncios hedónicos são preferíveis e a presença da informação mencionada, aumenta a credibilidade de uma marca, assim como, as intenções de compra dos consumidores. Além disso, diferentes tipos de consumidores reagem diferentemente quando expostos ao mesmo tipo de informações. Esta tese fornece informação teórica relevante, assim como, contributos para a gestão, uma vez que, realça a importância da forma como um produto é comunicado e como o caráter sustentável e social de uma marca, pode influenciar a sua avaliação por parte do consumidor. Adicionalmente, fornece importantes conclusões para marcas que querem perceber que tipo de comunicação e informação devem expor os consumidores, de modo a ganhar uma vantagem competitiva.

    image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Repositório Instituc...arrow_drop_down
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