UPPER aims at spearheading a Public Transport revolution that will strengthen the role of PT as the flagship of sustainability and innovation of mobility in cities, leading the transition towards a zero emission mobility which will become the cornerstone of climate neutrality by 2030, in line with the goal of Cities Mission and the priorities of the Green Deal. UPPER will put the Public Transport at the centre of the mobility ecosystem and will implement a combination of 84 push and pull measures, acting on the 5 innovation axes that condition user’s choices: mindset and culture, urban mobility planning, mobility services ecosystem, road network management and democratic governance. These measures will act in 4 different timescales (from shorter to longer-term): communication, operations, infrastructure and urban fabric. The UPPER measures will be supported by the UPPER Toolkit (U-TWIN, U-SIM, U-NEED, U-GOV, U-KNOW, U-TRANSFER and U-SUMP), 7 IT tools combining social and technological innovation that will be demonstrated within the measures in the 5+5 UPPER living labs and twinning sites, with the overall target of increasing the use of public transport by >30% and the user satisfaction by >25%, leaving nobody behind in the process. This integrated and holistic approach will ease the cooperation among authorities and operators, offer a physical and digital environment to test the measures, update the existing SUMPs, optimise the PT offer in line with user needs and patterns, involve the users in the overall mobility decision chain, trigger the behavioural change in favour of Public Transport and achieve an attractive, efficient, reliable, safe, inclusive and affordable Public Transport system in line with the concept of Mobility as a Right (MaaR)

CIPTEC introduces an integrated approach which draws on the best ideas deriving from marketing (i.e. customer orientation, marketing research, consumer intelligence), consumer behaviour (i.e. advanced motivational research, behavioural experimentation), innovation (i.e. crowd sourcing, collective intelligence, co-creation and co-design of new ideas, fusion of business concepts with social innovation), evaluation (i.e. socioeconomic, technological and ethical) and co-exploitation within a wider than usual stakeholder platform attacking the challenges that hinder the public transport “environment” transition and re-orientation towards increasing PT market shares, thus substantially contributing to urban road congestion reduction in a sustainable manner. In the frame of CIPTEC, we study the demand side and how its needs are affected by the continuous storm of change but we take a close look to the supply in an attempt to demystify the needs and understand the distinct challenges PT providers face in tackling the same changes.. We dig out and map promising existing innovation from PT and adjacent fields but we also put forth a collective intelligence subprogram to crowd-source and co-produce novel approaches to tackle underserved needs. We survey public transport users to appreciate the finer differences in preferences for the promising innovations but we dig deeper looking for motivation triggers able to achieve natural behaviour change – not only in the lab but in real life. We provide a translation-in-a-box of our results but we don’t wait for stakeholders to use them; we work with them to motivate and apply these insights into concrete street-action. We invite the broader community to cooperate along the value chain but we bring along an unexpected ally – social entrepreneurs - to build and apply disruptive models of sustainable and replicable value. Our team is set to provide evidence and innovative tools for achieving growth in European public transport.

The main objective of the INCLUSION project is to understand, assess and evaluate the accessibility and inclusiveness of transport solutions in European prioritised areas, identify gaps and unmet needs, propose and experiment with a range of innovative and transferable solutions, including ICT-enabled elements, ensuring accessible, inclusive and equitable conditions for all and especially vulnerable user categories. INCLUSION will address a large set of case studies (at least 50) involving different forms of geographical areas and transport contexts, demographic categories, population groups and mobility solutions, providing concrete experiences from various European sites and pilot initiatives involving a variety of regulatory and business frameworks, supporting technologies, organisational and operational conditions. Complementary to this, a number of innovative solutions will be concretely tried out and validated through real-life experiments (Innovation Pilot Labs) in a mix of urban, peri-/sub-urban and rural target areas in Belgium, Germany, Hungary, Italy, Spain and the UK, offering a variety of different transport environments, socio-economic contexts, cultural and geographical conditions. Expected results include: an understanding of the main challenges affecting transport provision and accessibility in the different type of prioritised areas; a structured view highlighting the dependencies among spatial and environmental characteristics, populations segments and their mobility needs; in-depth examination of 10 innovative PT approaches and a wider catalogue of at least 40 promising cases contributing to more accessible, inclusive and equitable transport solutions, complemented by innovative solution components validated in real-life experiments; a set of recommendations and an “option generator” for the development and deployment of mobility solutions addressing the needs of vulnerable user communities in European prioritised areas