BlueBird - BuiLding-integrated User-Empowered flexiBIlity tRaDing With the objectives of the Green Deal in mind, BlueBird aims to tackle the advantages derived from an increased use of flexibility assets in the electricity domain, leveraging AI and data solutions. BlueBird will deliver a comprehensive and validated toolset, to fully allow competitive adoption of buildings as energy flexibility assets, supporting smooth integration of services towards energy market players (i.e., TSO, DSO, aggregators) while maximally aligning with end-user's (i.e., building managers, occupants) requirements and acceptance criteria. BlueBird trials will take place in seven large-scale pilots in six countries: Spain, Belgium, Poland, Austria, Denmark, and Germany. These trials will include the validation of end-user and beneficiary acceptance using social-science methods. To foster replicability, BlueBird will offer a package of lessons learned and recommendations for future adoption. This will include suggestions for feasible win-win industrial partnerships and guidance on ecosystem sustainability. These ambitious objectives will be achieved by a consortium of experienced and highly complementary partners from research institutions, industrial sectors, public authorities, and NGOs across eight European countries.

The focus of the project is to gain a better understanding in how to set up and roll out energy communities and energy efficiency services. The project builds on the knowledge and work within the EU Bridge initiative, ETIP SNET and others. In order to deliver this project successfully, the consortium includes a complementary group of experts on social science, policy and regulation, implementation, energy aggregation and energy service developers. The project focusses on 3 levels of Energy Communities: those existing at the start of the project and included in the work plan as such; those that will be initiated throughout the project and those not directly partnering in the project, but benefiting from the exchange and expertise of DECIDE. All together they provide a set of complementary and geographically well-spread cases: social housing, middle class and upper class neighbourhoods covering Greece, Belgium, the Netherlands, Austria, Estonia, Germany and France. All together these pilots will deliver the necessary cases for a sound outreach built on an extensive social science basis. The project will work on identifying which kind of individuals and groups need what kind of communication and interaction to be motivated to join; i.e. work on identifying stakeholder segmentation to reach maximum input by targeted actions and prioritization in stakeholder segments. Different methods will be tested and evaluated with the different identified groups, including techniques as intergenerational learning. The outreach is active: instead of a toolbox with reports, presentations, templates, ... we want you to learn HOW to reach impact and do that through webinars, workshops, interactive sessions at diverse conferences, ...