Asian Family Businesses (FB) are the backbone of the Asian economy, however the specific characteristics of family businesses which can affect their longevity and their competitiveness remain unexplored. More efforts should be directed towards studying the contribution of family businesses to establish the proper institutional frameworks to support their longevity. In this context the project aims to create a new Master’s programme in the specialized academic area of FB Management in total 16 HEIs of Cambodia, Malaysia, Philippines, Bangladesh, Bhutan and Nepal, that is as much absent from HEI programmes in the Partner Countries (PC) involved as it is needed. The FAB curriculum will incorporate novel entrepreneurial theories, business models and innovative management tools fostering new family entrepreneurs, but also promoting entrepreneurial behaviour (including innovation) in existing family firms.Beyond coursework, the program will be structured around:- industry placement, in family businesses;- ‘FB Centers of Excellence’ in PC HEIs that will act as foci for research and innovation in the area;- country-specific VET online courses (MOOCs), introducing PC HEIs in the MOOC era;- digital learning, to allow modern forms of learning, as well as to enable contribution from experts across the globe in the development of the program;- promote cooperation, exchange of know-how and good practices in the subject area between EU and PC HEIs;-establish viable synergies and links with family businesses in order to address their needs in specialized personnel and enhance the employability of FAB graduates;-contribute to local economic growth, by providing to program participants the right knowledge/skills/tools to turn the local family-business sector into a driver of social and economic growth;-promote dialogue between the academic sector, family businesses and policy/decision makers in PC and help convey the concerns faced by FB into policy consultation processes.