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Marketing Birmingham Limited

Country: United Kingdom

Marketing Birmingham Limited

7 Projects, page 1 of 2
  • Funder: European Commission Project Code: 2015-1-IT01-KA102-004457
    Funder Contribution: 453,395 EUR

    "PROJECT’s BACKGROUND MOVE4TRADE is a trans-regional project developed in Emilia Romagna, Piedmont and Tuscany, three Italian regions characterized by a similar economic and social system. In times of financial and economic crisis, the project aims to develop internationalization strategies for SMEs, in order to promote their survival, the growth of the local communities and the increasing of the employment rates.Despite Italian products are well known in the world, italian SMEs are the less internationalized in Europe for many reasons, among whose the lack of investments and personnel to this scope.MOVE4TRADE project aims to meet these specific needs and to offer to students and newly graduated/qualified the opportunity to acquire professional and technical skills and competences in order to support internationalization processes and to increase their employment opportunities. These students have been attending ""Administration, finance and marketing: international relations for marketing"" courses in the above mentioned regions.GOALSThe involved participants will have the possibility to develop a training and professional experience in an international learning framework, that will give them the opportunity to equip with a mix of interdisciplinary and interconnected competences.Furthermore, the project foresees the experimentation of the German dual system (training activity to be developed both in class and inside the company), planning a professional competencies learning process based on the combination of theory (school) and practice (apprenticeship).The project foresees, finally, the use of methods and instruments for credit and competencies recognition, through the use of “learning units” to be capitalized, referred and transferred into school and/or training credits, by assessing, recognizing and validating the LO through linear and transparent procedures in line with the ECVET guidelines.NUMBER AND PROFILE OF PARTICIPANTS 100 STUDENTS. BACKGROUND. 17-18/19 year-old students, attending the IV class of technical and vocational secondary schools in Arezzo, Verbania, and Reggio Emilia.30 NEWLY GRADUATED/QUALIFIED. They have received, since no more than 12 months, a vocational qualification or a degree consistent with topics related to the internationalization of SMEs.ACTIVITY. The activities of the project are the following:- Project management (structured in 4 main documents, containing the 4 fundamental aspects for the correct management of the project: Coordination and Control Plan, Learning and Evaluation Plan, Management of the Communication Plan, Dissemination and Exploitation Plan)- Preparation of the participants (linguistic, technical, pedagogic and cultural training)- Individualization and activation of work placements (as a result of the selection of the participants, the MATCHING phase candidate-company will be realized through the cooperation of EU partners that will assess the profiles of candidates paying attention to the effective availability of hosting companies- Monitoring during and after the mobility experience- Final evaluation (results, project, good practices)- Diffusion and exploitationMETHODOLOGY. The activated methodologies are, essentially practical and are finalized to achieve effective, efficient and repeatable activities.RESULTS AND IMPACT. At general level, the project will mainly have impact in the world of VET thanks to: training results of the participants to the mobility; acquired competences (soft-skills, professional, personal, cultural and ethics competences); credit recognition. The dissemination strategy will support the global objectives and the specific activities of project, mainly with reference to the publication of the Outputs of the project ( papers, etc), but also to the OUTCOMES (results) and to the OUTREACH (impact).LONG TERM BENEFITS. In the long term, the expected benefits are: a great involvement of Italian (institutional and not) partners, the improvement and the widening of the foreign partnership, in terms of territories and competencies; the opportunity to finalize exchange and cooperation projects within different other European Programmes (e.g. Progress, EaSI, others); the opportunity to become (as a Consortium) an important partner in the management of mobility and in the adoption of EQAVET and ECVET systems."

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  • Funder: European Commission Project Code: 2018-1-IT01-KA102-006598
    Funder Contribution: 665,190 EUR

    "The Erasmus+ project TastER (Training agro-food students from Emilia-Romagna to Europe) stems from a deep knowledge of the Emilia-Romagna region and its needs, with an integrated approach aimed at promoting, enhancing and protecting biodiversity, food and wine excellence and regional agri-food businesses, with pragmatic references to operational tools which, through the European comparison, will allow participants to acquire professional skills that can be immediately used in the labour market.The project, carried out from November 2018 to February 2020, was promoted by a large National Consortium led by the ""Magnaghi-Solari"" school of Salsomaggiore Terme (PR) and composed of 18 other VET hospitality and agro-food schools and training centres of Emilia-Romagna: Bartolomeo Scappi, Arrigo Serpieri (BO), Lazzaro Spallanzani, Ignazio Calvi (MO), Motti, Convitto Corso, Zanelli, Mandela (RE), Galilei-Bocchialini, Zappa-Fermi (PR), O. Vergani - F.lli Navarra (FE), Pellegrino Artusi (RA), T. Guerra (RN), ENAIP Reggio Emilia, La Cremeria, ENAIP Parma, FormaFuturo, IAL Serramazzoni.TastER gave the opportunity to 195 young people (135 students and 60 newly graduated and newly qualified) to carry out a professional internship experience in the tourism, agricultural, hotel and catering sectors, in the following destinations: London (UK), Tralee (Ireland), Bordeaux (France), Lisbon and Braga (Portugal), La Coruña and Valencia (Spain), Leipzig (Germany), Prague (Czech Rep.), Amsterdam (Netherlands) and Malta.The young participants (17-20 years), selected from the VET schools and training centres of the TastER Consortium, thus had the opportunity to improve their technical, linguistic and transversal skills, in a path of growth professional and staff full of challenges and satisfactions.Typical agro-food products and rural development represent a distinctive combination for the Emilia-Romagna Region, also a partner of the National Consortium, which, thanks to this project, has been able to enhance its great heritage of traditions and agro-food production excellence, focusing on the effective effects that TastER has been able to guarantee, in terms of protection and promotion of food and wine excellences, while promoting knowledge and affirmation of the typical specialties of the area, in order to increase their diffusion, appreciation and consumption.In this way, the project has contributed to meeting the competitiveness and internationalization needs of Emilia-Romagna companies in the sector, offering young participants useful tools to grow as individuals and enter the professional level, with better prospects and with a portfolio of experiences and clear, recognizable and legible validated competences in the contexts of education, training and work.TastER was in fact able to respond to the need to increase the quality of the individual members of the Consortium and mobility, facilitating the creation of an increasingly accessible European labour market and able to guarantee the recognition of the skills and qualifications owned."

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  • Funder: European Commission Project Code: 2017-1-IT01-KA102-005855
    Funder Contribution: 352,662 EUR

    "The Erasmus+ project TASTE IT (Training Agrifood Students Through European InTernships) bases its foundations on an in-depth knowledge of the territory, its products and on the concept of valorisation, with a strong connotation in the areas of marketing, e-communication and e-commerce, with pragmatic references to operational tools, including ICT and social media, which allowed, through European comparison, to best develop the performance to be immediately spent in the labor market, raising the levels of employability of the participants.The project, promoted by a large National Consortium led by the ""Angelo Motti"" VET school of Reggio Emilia, gave 120 participants (90 students and 30 newly graduated and newly qualified) the opportunity to carry out a professional training experience in Europe in the tourism, agricultural, hotel and catering sectors.TASTE IT was implemented from November 2017 to February 2019, a period in which the participants carried out their mobility experiences in various European destinations: London and Cardiff (UK), Tralee (Ireland), Bordeaux (France), Lisbon (Portugal), La Coruña and Jerez de la Frontera (Spain), Leipzig (Germany) and Malta.The young participants (17-20 years old), selected from VET schools (Motti, Zanelli, Convitto Corso, Mandela, Magnaghi-Solari, Galilei-Bocchialini, Zappa Fermi, Spallanzani and Calvi) and training agencies (ENAIP Reggio Emilia, La Cremeria, ENAIP PR, FormaFuturo, IAL Serramazzoni) have thus had the opportunity to improve their technical, linguistic and transversal skills, in a path of professional and personal growth full of challenges and satisfactions.Typical agri-food productions and rural development represent a distinctive binomial for the Emilia area. With this project, the Emilia-Romagna Region and, in particular, the Provinces of Reggio Emilia, Parma and Modena could exploit the great heritage of agri-food production traditions and excellence in this area, focusing on the effective effects that TASTE IT has guaranteed in terms of protection and promotion of the Emilia food and wine excellences, at the same time favoring the knowledge and the affirmation of the typical specialties of the territory, in order to increase their diffusion, appreciation and consumption.In this way, the project has contributed to satisfying the competitiveness and internationalization needs of the Emilia companies in the sector, offering to young participants the tools to grow as individuals and to enter the world of work with better prospects and with a portfolio of experiences and validated skills, recognizable and legible in the contexts of education, training and work."

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  • Funder: European Commission Project Code: 2018-1-IT01-KA102-006606
    Funder Contribution: 619,927 EUR

    "The second edition of the MOVE4TRADE project was carried out in Emilia-Romagna, Tuscany and Veneto, three regions very similar to each other in terms of entrepreneurial and productive composition, manufacturing vocation and export activities, which however share the need to stimulate internationalization processes for their SME systems. In fact, although Made in Italy is recognized internationally in the most diverse sectors, Italian SMEs are still among the least internationalized, both because of the limited economic and financial resources to be invested and due to an inadequate supply of trained and competent human capital .To this was added the need, shared by the national consortium of the project, to train young people who are able to face the challenges of the labor market and manage the professional and relational complexity of ""life in the company"".With the realization of the MOVE4TRADE 2 project, it was intended to contribute to responding to these needs, offering participants the opportunity to improve their employment potential through the acquisition of a set of skills useful to support business processes. internationalization of the companies in the territories involved thanks to a professionalising experience in various European destinations: UK (London and Bristol), Ireland (Tralee), France (Bordeaux), Germany (Leipzig), Spain (La Coruña and Valencia), Portugal (Lisbon and Braga), Netherlands (Amsterdam).The project, carried out between December 2018 and January 2020, was promoted by the Scaruffi-Levi-Tricolore Institute of Reggio Emilia, which established a national consortium distributed between the territories of Reggio Emilia, Arezzo, Siena, Grosseto and Verona, involving other 15 economic-commercial schools, local authorities, training agencies and representatives of the economic world.The participants involved, 132 students of the 4th year and 50 recent graduates, were able to carry out an experience of training and professionalizing mobility, respectively of 35 and 92 days, in international learning environments, which allowed them to equip themselves with a mix of interdisciplinary and interconnected skills: linguistic, communicative and relational soft skills, intercultural skills, e-skills and transversal managerial, managerial and organizational skills, but also specialized skills directly related to internationalization, such as knowledge and evaluation of foreign markets, the use of international contracts, the execution of customs and tax obligations, the strategic planning of foreign investments."

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  • Funder: European Commission Project Code: 2015-1-IT01-KA102-004397
    Funder Contribution: 275,988 EUR

    "The Municipality of Correggio has made significant commitments with respect to European policies that can be implemented locally to promote a thorough European citizenship. The applicant is working at all levels of education, in cooperation with Europe Direct, and is partner of the Italian network for the transnational mobility of young people EURODESK.On the other hand it is the territory of the Parmesan cheese, traditional balsamic Vinegar of Reggio Emilia, Lambrusco Reggiano DOC and mortadella! It has the highest grape production in the province, is home of one of the most important schools of the territory in the food and agriculture sector, Convitto Corso.""EAT in Emilia"" born from these seeds, grows with the interests shared by the Province of Reggio Emilia, the Chamber of Commerce and the Emilia-Romagna Region, which has also set up its own collective mark QC (Controlled Quality), which identifies the products obtained by applying the techniques and methods of integrated production environment and health friendly.The action of protection and promotion of Reggio Emilia culinary excellences is of strategic importance for the Province. The Economic Development, Agriculture and Promotion of the Territory Department is committed to promote awareness and diffusion of the specialties of our land. The beautiful products of Reggio Emilia agriculture and typical gastronomy are also strengths of local promotion and tourism of the territory.The partnership is completed by schools and vocational centers of the province, business associations, promotion consortia, global enterprises and with a selection of the most appropriate receiving partners.EXPO 2015 is coming, it is necessary to intercept the development opportunities related with the higher attention from the whole world towards our way of living and feeding in the respect of our territory.Therefore, the project EAT in Emilia arises from the knowledge of the territory, its products and the concept of promotion, but with a strong connotation in marketing, e-communication and e-commerce areas, with pragmatic references to operative tools, including ICT and social media, which allow, through the European benchmark, to develop the best possible performance to be spent on the labor market, raising the employability level of participants.The concept of “typical food product” is here defined and 'transferred' certainly not from a closing or defensive point of view, but as GLOCAL RESPONSE to the increasing search for quality. This in order to pursue competitiveness and sustainability, fostering the reconfiguration of production systems and giving more negotiation power to farmers and rural groups.We want to enrich our young learners with innovative skills, to support both exploitation policies and SMEs willing to grow in value (and income), providing them with ideas and strategies to develop toward a real “glocalization”. It is no coincidence that the forms of marketing of the typical product that we propose in the project, follow on one side the path of the short chain and on the other the openness to web 2.0 tools, e-business and social business.Every school/vocational center involved will be associated to training experiences characterized by the recognition of credit and able to provide our learners with at least one specific skill/performance among those recognized in the Regional (or National) Qualification Framework, in order to produce new skills and improve local and European employability.We must start from the young people that, with ""EAT in Emilia"", will have EQUAL OPPORTUNITIES FOR PERSONAL AND PROFESSIONAL GROWTH, through a linguistic-cultural preparation specific for the destination country and thanks to a 5-week/3-month work placement experience in European SMEs, respectively for 48 students and 24 newly graduates. Participants will be able to develop those life skills which are necessary to become a real citizen and to integrate quickly into the labor market.""EAT in Emilia"" is therefore in line with the objectives of the YOUTH WARRANTY, it responds to the competitiveness and internationalization needs of our enterprises and, at the same time, it offers to young people tools for growing as individuals and facing the labor market with better perspectives and with a portfolio of validated skills and experiences in a clear, recognizable and readable way.The foreseen destination countries are: Spain, Netherlands, Malta, UK, Ireland and Portugal."

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