Within the Energy Union framework, the European Union (EU) is aiming at transforming the energy systems towards a sustainable, low-carbon and climate-friendly economy, putting consumers at its centre. Buildings play a key role in this transition as, on one hand they are responsible for approximately 40% of energy consumption and 36% of CO2 emissions in the EU and, on the other hand, the potential engagement of consumers through the demand-response mechanisms. To enable this transformation, distribution grids will face news paradigms in the ways they operate relying more on flexibility smart grids with capacity to safely host more renewable energy sources (RES) and integrate new loads, such as power to heat/cold, power to gas/liquid and new technologies, as well as electric vehicles (EVs) while advancing in security of supply and affordability. Therefore, this global picture will demand the generation of a new concept of connected ecosystem between energy system players and consumers. Under this scenario, the project consortium accepted this challenge and offers to develop the “REDREAM Project”, which not only will enable the effective participation of the consumers/prosumers in the energy market, but also will drive a profound change turning traditional company’s value chain into value generation chain, based on a revolutionary Service Dominant Logic paradigm. The main objective of the REDREAM project is to effectively move the consumer (as a residential, industrial and tertiary consumer) participation to the centre of the energy market through an open and co-creative ecosystem where all stakeholders will actively interact. This ambitious challenge will require the collection of demand response tools and services (energy and non-energy) capable of enabling the capacity for the consumers of participating in the energy market through an improvement of predictability of consumption patterns and consumer behaviour.