Population ageing is a long-term trend that is dramatically changing the European society. Eurostat shows that people over 65 years will reach 28.7% of the European population by 2020. Areas such as health, employment and social security are re-defining currently in line with demographic change, emerging strongly the notion of Silver Economy. This demographic situation is also having a considerable impact on the increase of the tourism demand, on the other hand the kind of activities demanded by Silver consumers are different from the activities demanded in the past so the tourism sector must face a redefinition of its products, services and activities to engage seniors out of their homes. For that reason, Silver Tourism will define a specific professional profile aimed to create and develop touristic products adapted to real needs of seniors. This profile will take into account a wide range of activities such us organized trips, local information, leisure activities, travel agencies, transportation, cultural heritage, … and, of course, health and welfare, are activities that benefit an integrated approach to senior tourists.This project is targeting mainly to Tourism VET Schools and higher education institutions, Tourism SMEs, Consultancy companies offering services to Tourism Sector, Entrepreneurs related to Tourism Sector, Intermediate agents in charge of touristic promotion services (at local, regional, national or European level) and Tourism cluster or associations. Project activities will involve direct and indirect audience from the very beginning through different events.The project will follow a methodology used in Service Design (SD) processes. SD is a process where the user is situated in the centre of the service, and the user experience is analyse as a whole. With this methodology, the intangibles assets play an important role in the interaction users-provider. A complete training system (materials, activities, contents, etc.) adapted to final users real needs will be developed and available through a learning methodology based on Massive Open Online Course (MOOC).To ensure that all the activities are carried out in a coordinated way, a management, coordination and assessment system, which guarantees the correct working of the project and the fulfilment of the established objectives, making the most of the new technologies to enhance the management quality and efficiency.On the other hand in order to reach target audience, disseminate and capitalise the project results a dissemination and an exploitation plan will be developed.The project will be lead by CCSIBa (Cámara de Comercio e Industria de Badajoz) from Spain and counts with all necessary actors needed to develop the project efficiently and to implement its results successfully, giving special importance to the knowledge related to Tourism Sector and Silver Economy, in order to include real market needs of this sector in the training system for Silver Tourism profile.The consortium integrates FUNDECYT PCTEX, from Spain counting with large experience promoting European projects aimed to improve competitiveness of regional SMEs through innovative training and with an important expertise related to Tourism Sector and specially to Silver Economy.Also Hungary is represented in the consortium with Trusted Business partners, representing the European Certification and Qualification Association in Hungary and provides high quality consulting and training services for process improvement and capability determination of organizational governance in partnership with the Budapest Business School, the biggest and most reputed business college in Hungary.The participation from EUROMONTANA (France) is a key asset related to project dissemination due to their network role. Euromontana represents around 75 organisations in 20 European countries. Tourism, agriculture, innovation, rural and regional development, ICT are among its main priorities.ADR Romania counts with a wide experience working in European projects, nowadays is involved in project related to Tourism and plays an important role in the region in reference to training and education.And finally the consortium is completed with The New Tourism Institute from Slovenia representing also both topics, tourism sector and training, it runs and coordinates a national project Bank of Tourism Potentials in Slovenia. The multi-award winning project (UNWTO, EC, OECD) aims at acceleration of tourism development in Slovenia and promotes innovation as one of key competitive advantages.

"According to the report European Commission published for SMEs on 2012, SMEs played a key role in the shaping of European economy with a share of % 98. SMEs in Europe provide 2/3 of employment; and constitute significant areas of priority in terms of the development of European economy. In the same report, European Commission is committed to support their development, notably through the ""Small Business Act"" with its ""Think Small First"" principle and by facilitating, amongst other things, access to EU funding . Within this scope, it is one of the issues of priority to enable SMEs, which have a significant place in European Economy, to adopt to changing needs of business networks. When the situation of SMEs in Turkey is considered, according to the data by Ministry of Industry from the year 2013, Turkey’s SMEs constitute %78, %55, and % 65,5, %50, % 60,1, % 24 respectively of overall sales, overall investments, overall export, overall credits. These figures expose the significant role of SMEs in Turkey’s economy. With reference to statistical data belonging to SMEs in Europe, it could be argued that with a set of positive qualities they have such as ability to quickly adopt to changing market conditions, flexible manufacturing structures, balanced growth between the regions, reducing of unemployment rates and starting new areas of employment, SMEs form the building blocks in economic and social development of countries. Along with above listed significant qualities, SMEs also have some problems waiting to be solved. One of the leading issues frequently underscored in the report published by European Commission is that SMEs have too many financial problems because they are the institutions most influenced by financial developments. Therefore, regarding SMEs , which are appearently significant in terms of economy, both the goverment and the academics should deal with the issues such as solution of financial problems, marketing, R &D, management of financial tools, and the building mechanisms to raise their capacity of problem solving. Reports form the basis for determining the rationale of this project. Coaching SMEs to enable them to bring solutions to their own problems and to appopriate innovative SMEs understanding within their organization also justify project’s basic goals. Accordingly, main objectives of forming SME Coaching 5Nokta Trainings are as follow: • The development of the skills and competencias necesary to integrate and apply Coaching techniques in organitazions• Bringing innovative SME understanding and help them to produce solutions for their own problems. • Helping SMEs to get trained for commercializing and transforming innovation and creativeness into economic value; so that they can advise business world about SME solutions compliant with EU standards.• Having turned SME coaching into a business management tool, taking the lead in terms of desicion making, risk management, financial reporting corresponding to reality and developing efficient control mechanisms. • Helping SMEs to form collaboration networks enabling the growth of unique design and innovation activities so that SMEs rank higher in global value chain with their high value added products and services; production of knowledge and innovation as well as creativeness; and developing entrepreneurship. The participants of the project are Ondokuz Mayis University (Turkey – The coordinator of 5Points), Gazi University (Turkey), Mugla Sitki Kocman University (Turkey), Selcuk University (Turkey), FUNDACION FUNDECYT - PARQUE CIENTIFICO Y TECNOLOGICO DE EXTREMADURA-FUNDECYT PCTEX (Spain), Trusted Business Partners Kft (Hungary), RIGAS TEHNISKA UNIVERSITATE (Latvia), Pirkanmaan ammattikorkeakoulu Ltd. (Finland) and Samsun Genc Isadamlari Dernegi (Turkey). In 5Points, there are 4 main activities. These activites are more important to reach the project’s objectives. Description of undertaken main activities: A1 - PLANNING, MANAGEMENT AND MONITORING OF THE PROJECT: This is one of the basic activities which have been carried out from the beginning of the project to its completion. The planning, management and supervisions activities have been fulfilled by the university and other partners in order ensure that the project reaches the basic objectives as set out. A2 - FULFILLMENT OF THE ADMINISTRATIVE WORKS OF THE PROJECT: The administrative tasks have been completed in order to contribute in the successful completion of the first activity and after task distribution to the partners, the project was checked periodically until the project completion date. A3 - PROVIDING THE EFFECTIVE COMMUNICATION WITH PARTNERS AND SUBCONTRACTORS: An effective communication system has been established between partners and subcontractors in order to effectively fulfill project activities. Supervision is provided at certain periods in each stage of the project. A4 - TOTAL QUALITY MANAGEMENT OF THE PROJECT"