Developed in partnership with Public Health England, Public Health Wales and NHS Education for Scotland, this bid addresses key challenges that the coronavirus pandemic presents in relation to understanding the flow and impact of public health messages as reflected in public and private discourses. Our collaborators above who are charged with constructing effective public health messages have identified two particular challenges: messaging around geographical borders (e.g. between England and Wales, and in local lockdowns) and messaging aimed at BAME populations. These areas will be the focus of our research, and we will deliver benefits to our collaborators in the form of initial analytical results and discussion from month 2 onwards. As human behaviour is shaped by the reception and production of discourse, and by the reasoning about different sources of information, we propose a new approach to track the trajectories of public health messages once they are released to the public. Moving beyond corpus linguistic approaches that focus on language production, we will investigate the complex relationship between the production and the reception of discourses relating to specific types of public health messages, focusing on linguistic patterns (in particular modality and stance markers). Drawing on our track record in the construction and analysis of heterogenous corpora and our ongoing work on privacy enhancing technologies, we propose to carry out the first large scale analysis of the trajectories of public health messages relating to the coronavirus pandemic in the UK.

In this project, researchers, musicians and artists will work with community members to consider the history of rural health and care in the Highlands and Islands. In the year of the 75th anniversary of the NHS, project participants will draw on their own memories, as well as archive and research materials, to re-imagine what the future of rural health and care might look like. Together, we will go on a creative journey that asks us to reflect on the challenges, innovations and opportunities surrounding rural health and care and give our answer to the question: what should health and care in rural and island Scotland look like in the future? What will our rural communities need from health and care services as the NHS has its next significant birthdays and turns 80, 90 and even 100 years old? In what ways does the NHS need to work together with social care and the community sector to deliver for the needs of rural communities? Project researchers will invite residents from Shetland and Inverness and its surrounding rural regions to take part in a series of workshops that discuss material from Highland archive, museum and library collections (including the Scottish Archive film Highland Doctor), ongoing UHI doctoral research (being carried out by Lyn Anderson on health and care in Shetland before the NHS) and new oral histories collected by project team members. Participants will be supported to record their own memories of rural health and care or to carry out peer research interviews with others. Project partners, Science Ceilidh, will support the wider engagement connecting the community, arts and research elements. This includes co-developing with the community researchers two celebration ceilidh events that combine storytelling, traditional arts and discussion; to bring together and break down the barriers between the wider community alongside policymakers. Participants will be supported to produce materials that leave a legacy on the Scottish Rural Health Partnership website, such as podcasts, posters, drawings and narratives.

Climate change is the biggest global health threat of the 21st century. The more we ignore the climate emergency the bigger the impact will be on health and the need for care with poor environmental health contributing to major diseases, including cardiac problems, asthma and cancer. Many of the actions to mitigate and adapt to climate change and improve environmental sustainability also have positive health benefits; the Lancet Commission has described tackling climate change as "the greatest global health opportunity of the 21st century". The challenges faced present an incredible opportunity to do things differently - to take a design-led approach in designing and making through high-reward demonstrator projects to help transform the health ecosystem. Through wider public engagement we aim to advance societal understanding of design's impact, and the opportunities, barriers, behaviour changes and tools needed to transition to a green approach. This research will unite a wide range of disciplines, research organisations, regional and local industry, and other public sector stakeholders, with policy-makers. The Design HOPES Green Transition Ecosystem (GTE) Hub will sustain a phased long-term investment to embed design-led innovation, circularity, sustainability and impact for the changing market, across product, service, strategy, policy and social drivers to evolve future design outcomes that matter to the people and planet. Our research is organised around seven core Thematic Workstreams, based on the NHS Scotland Climate Emergency and Sustainability Strategy (2022-2026). Design HOPES will be delivered and managed by interdisciplinary teams with significant expertise in design and making, co-creation, health and social care, with professionals with a sustainability remit, and businesses working in the design economy. Design HOPES encompasses a rich disciplinary mix of knowledge, skills, and expertise from a range of design disciplines (i.e., product, textile, interaction, games, architecture etc.) and other disciplines (computer science, health and wellbeing, geography, engineering, etc.) that will be focused on people and planet (including all living things), from the micro to macro, from root cause to hopeful vision, from the present to the future, and from the personal to the wider system. Design HOPES will design and make things and test them to see how they work, which will help more ideas and things emerge. The Hub will be an inclusive, safe, collaborative space that will bring in multiple and marginalised perspectives and view its projects as one part of a wider movement for transformational change whilst not overlooking existing assets and how we can re-use, nurture and develop these sustainably. Design HOPES aims to be an internationally recognised centre of excellence, promoting and embedding best practice through our collaborative design-led thinking and making approaches to build a more equitable and sustainable health and social care system. We will create new opportunities to support both existing services and new design-led health innovations in collaboration with NHS Boards across Scotland, the Scottish Government, patient and public representatives, health and social care partners, the third sector, academia and industry. Our seven Thematic Workstreams and associated projects will deliver a rich mix of tangible outcomes such as new innovative products, services, and policies (e.g., sustainable theatre consumables, packaging, clothing, waste services, etc.) during the funded period. With award-winning commercialisation and entrepreneurial support from the collaborating universities, we will also look to create new "green' enterprises and businesses. We will achieve this internationally recognised centre of excellence using design-led thinking and making to build a more equitable and sustainable health and social care system.

In order to deliver business as normal performance, healthcare care providers will need to reconfigure almost all services (many currently in abeyance) to accommodate the future challenges of covid-19 (For example; pulsed lock-downs, isolation of the vulnerable, new testing & tracing regimes, disrupted supply chains, new working practices & new spatial demands on facilities). Quality Improvement (QI) approaches currently provide a research informed framework of tools for local innovation in healthcare. A wide variety of QI tools currently support NHS QI work, drawn from sectors like manufacturing. Over the last 12 months NHS Tayside has integrated a services of additional QI tools based on Service Design into its QI Programmes. These design approaches work alongside established QI tools to map the service-user (patient) perspective. This proposal describes the development of an online QI tool that will support the challenge of mapping, evaluating and reconfiguring services that take account of the evolving risks & challenges of COVID-19. NHS Tayside will provide the platform for tool development, NHS Education for Scotland (NES) will provide specialist QI guidance & access to wide networks for dissemination. UoStrathclyde will provide service design research expertise. Development will involve: capturing lessons learnt from recently established COVID-19 pathways, integration of proven service design tools with established risk management tools, collation of research into COVID-19 risks and mitigations, synthesis and testing of tool templates and development of online training to deliver the new tool in a QI context. Tool effectiveness will be evaluated. Knowledge gained will be valuable and widely transferable to other service sectors within the service economy, challenged with redesigning & implementing COVID-19 mitigations.