In view of moving towards a post-petroleum society, the communication of the European Commission on 13 February 2012 entitled "Innovating for Sustainable Growth: A Bioeconomy for Europe", and in particular its Action Plan, aims to integrate better biomass producing and processing sectors in order to reconcile food security, natural resource scarcity and environmental objectives with the use of biomass for industrial and energy purposes. Among others, construction and automotive industries have high potential for effective implementation of the strategy of European Bioeconomy in terms of more efficient use of biomass and industrial by products for development of bio-based value added products. Reinvent project will answer these needs by developing and combining bio based materials and fibres for replacing the petroleum based polyurethane (PUR) insulation products used in buildings and soft foams for vehicles interior products. Polyols, natural cellulose fibres and nanocrystals, and biomass derived nanoparticles (NPs) will be derived by advanced technologies from sustainable wood-based and agro-based sources to develop and validate: i) Novel bio based rigid moulded and spraying insulation foam systems for the construction industry, e.g. composite bridge decks, spraying building insulations and insulating sandwich structures, and ii) Novel bio based soft and semi-rigid foams for the automotive industry, e.g. sub-layers for car ceilings, dashboards and seat covers. These customer products will be validated for their enhanced properties, sustainability and low cost, and compared to currently available petroleum- and bio-based counterparts used in the construction and automotive industries, respectively. To enhance the sustainability of these products and materials, new energy and cost-efficient recycling technologies for the bio-based products will be developed.

Polyurethane (PUR) products, which include foams for building, construction, automotive and furniture and bedding, are petroleum-based and usually lack important properties. The need for sustainability in these industries leads to the development of cost-efficient processes and sustainable added-value products from low carbon footprint materials. The main objective of BIOMAT is to establish an Open Innovation Test Bed (TB) for the benefit of industries and SMEs, aiming to facilitate the cross-border partnership and accelerate innovation in nano-enabled bio-based insulation materials for these industries. Through the creation of a Single-Entry Point (SEP), SMEs and other industrial parties will have open access at a competitive price to physical facilities (pilot production lines) and services (characterisation, nanosafety, standardisation/regulation, business/marketing plans as well as technological and business-oriented mentoring) which will be focused on manufacturing and testing of nanoparticle-enabled functional PUR-based foams for the above mentioned industrial sectors. The SEP will follow all EC guidelines related to the establishment of new entities providing services through different testbeds across Europe. BIOMAT ecosystem will cover the entire Value Chain (VC) from fundamental biomaterials and functional nanoparticles to the final products and their proof of concept in an industrial environment, thus accelerating the market uptake of the new nano-enabled sustainable bio-based products. BIOMAT will, therefore, fill the existing gaps in the VC of these industrial sectors, by providing new services and support at different levels the use of such materials in these key industries.