The RIVER CLEANING Project aims at introducing a groundbreaking concept for capturing plastic litter from rivers with a 95% of efficiency. Annually, about 1,700,000 tonnes of plastics are dispersed in seas, or even up to 8,000,000 tonnes, according to other estimates. Rivers are therefore acknowledged as responsible for about 80% of the whole ocean pollution. Plastic waste represents a pervasive environmental pollutant since its recalcitrancy and the environmental persistence. Plastic waste can indeed affect the seas and oceans life, until causing up to 100,000 marine mammals death every year, while microplastics contamination is proven to cause several diseases and long-term persistence in living tissues until reaching humans. Despite the wide acknowledgment of this burden, and a generalized pressure to drastically crackdown this, none of the current strategies result cost-effective to allow a large-scale uptake determining massive social and environmental impacts. Objective of RIVER CLEANING is exactly to introduce a cost-effective, flexible and easily maintainable solution for the capturing of plastics based on a series of rotating floating buys which allow the capture of floating waste. This system can capture up to 20kg / day of riverine plastics in standard operative conditions while being suitable for small rivers, urban rivers and even to protect critical industrial assets such as hydroelectric reservoirs. Moreover, this solution has a very low CAPEX and OPEX being suitable for public bodies, privates and NGO. This will allow to compensate for the current gap between plastic reduction policies and waste remediation approaches. Mold S.r.l., owner of RIVER CLEANING technology, expect to deploy up to 744 plants by 2030 thus capturing up to 5.3 million tonnes of plastics while generating €18.3 million of annual revenue turnover.