The objective of the Project is to raise the awareness of the larger public, especially young people, about science as well as to familiarize them with the scientist’s profession; to show the impact of sciences such as natural sciences, social sciences and humanities on everyday human life; to bring researchers closer to the Latvian society and to raise the interest of young people about research. Aim of the activities is to enhance public recognition of researchers’ profession and their role in Latvian society. A number of attractive, amazing and interactive events will be organized in Riga and in a number of towns covering the whole territory of Latvia.