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Sustainable tourism business strategies through service-based learning

Funder: European CommissionProject code: 2021-1-ES01-KA220-VET-000033265
Funded under: ERASMUS+ | Partnerships for cooperation and exchanges of practices | Cooperation partnerships in vocational education and training Funder Contribution: 187,707 EUR

Sustainable tourism business strategies through service-based learning

Description

<< Background >>The reason why the partnership decided to apply for this project was to promote the tourism sector which was extensively affected by the COVID situatio and the need to develop and continue working toward a more sustainable world. Linked with these two needs, the partnership decided to combine them and establish the goal to promote sustainable businesses related to the tourism sector. Therefore, the aim of the partners is to start developing actions that move us towards a more sustainable world, including sustainable contents in education, but also in the labor world, such as businesses and entrepreneurships. Moreover, according to the European Commission, sustainable tourism is facing multiple major challenges and some could be solved if the companies started taking actions towards sustainability.In addition, the partners also want to create a stronger link between education and the community, collaborating with other companies in order to create something that is worth working on, motivating the students, giving them real and useful experiences in order to improve their curriculum and their entrance in the labor world. This situation facing the discouragement of students in front of their education or the lack of communication among the real needs of the companies with the education centres is an important need that will be addressed thanks to the service-learning activity, in which students will be part of real experiences that will put the in touch with the labor world, the needs of the community and that will have a real impact in their close environment.Consequently, this will promote the wellbeing of the local community and preserve natural and cultural resources, while the students acquire Key Competences such as Active citizenship and multilingualism, but also teamwork skills and knowledge about sustainable practices.Furthermore, the need of the localities to focus on more sustainable businesses and promoting sustainable practices among the different companies will also be addressed through the different activities and project results, targeting the general public with the Communication Campaign, the service-learning and the App.<< Objectives >>The objectives of the project are the following: GENERAL OBJECTIVEPromote sustainable businesses and entrepreneurship.SPECIFIC OBJECTIVESSupport the professional development of teachers, trainers, educators about sustainability with the service-learning methodology.Create free access to the general public about verified sustainable options.Involve the VET centres in the community participating actively in their improvement.By implementing this project all these objectives will be addressed. Thank to the Project Results, VET professors will be able to develop and update their competences and knowledge, while working with students in new activities that will allow them to be involved in the community thanks to the service-learning activity but also promoting their research skills and getting in touch with real companies, creating a network of contacts for their future employment opportunities. Moreover, as the project is focused on sustainability and promoting sustainable practices related with tourism in the areas, there will be shared information regarding the specific topic that will be accessible for the general public thanks to the Communication Campaign and the App that will be created during the life cycle of the project.<< Implementation >>During the project’s life cycle, the following activities will be implemented in chronological order:1. PROJECT RESULT 1: Teacher training guide on sustainable practices and entrepreneurship in the tourism sector: It consists of a general guide for teachers, including a teacher's dossier on how to explain sustainability and create activities that include the theme focused on sustainable entrepreneurship and sustainable businesses in tourism. The aim will be supporting the professional development of teachers, trainers, educators about sustainability.2. LEARNING, TRAINING, TEACHING ACTIVITY - C1: Sustainability strategies in business and entrepreneurship in IRELAND, in which teachers and the staff of the different partners will be trained about the content related with sustainable strategies for business, focusing on the tourism sector, showing tourism impact, talking about climate change mitigation actions and how to create a sustainable start-up.3. PROJECT RESULT 2: Guide for the creation of a communication campaign on sustainable tourism through service-learning: it will consist of a step-by-step creation of a publicity campaign in which students and local organizations will collaborate to promote sustainable tourism with a service-learning activity.4. LEARNING, TRAINING, TEACHING ACTIVITY – C2: Communication campaign for promoting sustainable tourism businesses through SL: this activity is linked to PR2, in which the students will be learning about the communication campaign and start a draft of the campaign to disseminate it in the localities.5. PROJECT RESULT 3: TOURBIZ App: the app will be a map in which the research about sustainable business is introduced, working as a consulting App for people interested in finding sustainable options (restaurants, hotels, transportation, places, companies, etc.), plus the communication campaign created by the students.6. LEARNING, TRAINING, TEACHING ACTIVITY – C3: Digital tools in the education field: the TOURBIZ App: training to explain how to introduce information in the App working together with students and staff of the different organisations. Moreover, during this activity the official beta testing of the App will be carried out.Apart from this, there will be three TRANSNATIONAL PROJECT MEETINGS to make sure the project is evolving as expected (or introducing any possible changes in time). There will be MULTIPLIER EVENTS in order to promote the use of the tangible products and encourage other businesses to be included in the App, while also motivating other VET centres to implement service-learning activities.<< Results >>There are a total of three project results included in this project:PROJECT RESULT 1: Teacher training guide on sustainable practices and entrepreneurship in the tourism sector: It consists of a general guide for teachers, including a teacher's dossier on how to explain sustainability and create activities that include the theme focused on sustainable entrepreneurship and sustainable businesses in tourism. The aim will be supporting the professional development of teachers, trainers, educators about sustainability.PROJECT RESULT 2: Guide for the creation of a communication campaign on sustainable tourism through service-learning: it will consist of a step-by-step creation of a publicity campaign in which students and local organizations will collaborate to promote sustainable tourism with a service-learning activity.PROJECT RESULT 3: TOURBIZ App: the app will be a map in which the research about sustainable business is introduced, working as a consulting App for people interested in finding sustainable options (restaurants, hotels, transportation, places, companies, etc.), plus the communication campaign created by the students.But, apart from these three project results, there will be more outcomes derivating from this project, as the local communication campaigns produced during the service-learning activity that will be implemented in the two VET centres participating in the project.

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