Youth people that live in disadvantaged rural areas are facing many challenges In their daily life, but the hardest is to find employment. This problem contributes to the drastic increase of young people that, underestimating the potential of rural areas, leave their villages to move to big cities in search of best opportunities. Rural Up aims to raise awareness among the young people with fewer opportunities on the potential of rural areas, to train and inspire them to start new business in rural areas, and raise awareness on the benefits that rural entrepreneurship can produce In their Communities. We intend to contribute to decrease youth unemployment, to Develop of rural areas and the increase of social and economic cohesion. The 24 young people from Italy, Bulgaria, Grecee and Slovakia, between the ages of 18 and 25 who will participate in the exchange live in rural territories where there is an high rates of unemployment. We will select young people full of resources and potential to increase thanks to their project the employment in Europe The phases of the activities require a very strong active participation of young people, in a collaborative environment monitored and tense slaughter of relationship difficulties between individuals of different cultures. The methods will be based on non-formal learing and will be oriented to the needs of the participants. The facilitators and trainers will propose specifically: individual reflections, group exercises, workshops, presentations conducted by the participants and input sessions, exhaustive debates, team building exercises as well as to more complex simulations, role-playing games. The youth exchange will have a direct positive impact on young people, but also on the community, in fact, the participants will acquire the skills to develop new business into their own villages. The project results will be disseminated through various actions by partner associations to their members and to the participants' home communities. In addition, the young participants will have a new attitude towards Rural areas.