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CREAction 4 EU

Funder: European CommissionProject code: 2020-1-FR02-KA227-YOU-018692
Funded under: ERASMUS+ | Cooperation for innovation and the exchange of good practices | Partnerships for Creativity Funder Contribution: 176,432 EUR

CREAction 4 EU

Description

European Creative Business Network (ECBN), an advocacy institution for the European culture and creative industries, denounced the economic impact due the spread of the Corona virus on the cultural and creative industries (CCIs). The entire sector seems to be closed to collapse as all festivals, fairs and concerts have been cancelled, clubs and theatres are closed. Not only organisers are affected, but also agencies and numerous freelancers in performing arts, film and music, basically all who are active in the broadest sense in the event business. Along with the tourism sector, cultural and creative sectors (CCS) are among the most affected by the current crisis, with jobs at risk ranging from 0.8 to 5.5% of employment across the Organisation for Economic Co-operation and Development regions (OECD). The abrupt drop in revenues puts their financial sustainability at risk and has resulted in reduced wage earnings and lay-offs with repercussions for the value chain of their suppliers from creative sectors. In this framework, CREAction 4 EU aims to give its contribution in facing the current COVID-19 situation by fostering the entrepreneurial attitude and by generating new opportunities among young people in order to both face unemployement and support the Creative Industry field. In fact, CREAction 4 EU main goal is to foster young people’s attitude about entrepreneurship in the creativity field and to provide them with knowledge and insights to develop creative outcomes and manage them.By analysing the project name, the primary objective of CREAction 4 EU is to promote youth participation in European civic life through digital means and envisioning the new narrative that takes into account the evolving reality of the European continent, strongly affected by the current pandemic. They address this challenge through innovative ways of building up the capacity of youth to be able to contribute and demonstrate their solidarity in a time of crisis, participating in the decision-making process and taking responsibility for shaping a sustainable common future. The active citizenship and the value of solidarity will be vehiculated through creative channels, both online and offline, and fostered by social entrepreneurship in the creative sectors. The methodology underlying the project involves an in-depth research about good practices in the creative sector and the successful experience of the NMA Methodology (geyc.ro/nma) tailored on the creative industry needs. Young people will be also encouraged to think about their own artistic/cultural social enterprise. These new ideas will be the main focus of the final document of the project, which will be basically a practical Guide on how to build up a creative business.To reach the above-mentioned objectives, the partnership, consisting of 4 organisations from different EU countries (France, Romania, Italy and Hungary), will develop the following IOs:IO1 CREAction 4 EU Handbook for youth workers - the main goal is to provide youth workers with COVID validated, detailed and concise creative business models in different fields of the creativity domains to train young people. Expected result: per each entrepreneurial domain in the creative sector, youth workers will be provided with a work plan with practical information, creative business models to manage and handle workshops via distance learning as well.IO2 CREAction 4 EU Ambassadors Methodology – based on the successful experience of the NMA Methodology tailored on the creative industry needs, youth will be provided with competences in creative entrepreneurship, design thinking methodology, new media skills etc. through a blended learning experience. Expected result: youth will acquire precious information regarding all the process of creative and cultural management.IO3 CREAction 4 EU Learning scenarios for youth - young people will experience gamified simulations concerning social entrepreneurship in the creative sector and the whole process of creative and cultural management by testing the knowledge acquired so far. Expected result: youngsters will learn social/creative entrepreneurship competences thanks to the gamified and edutainment approach.IO4 My CREAction 4 EU Guide - young people with help of youth workers will design the instructions on how to build up and run their own social/creative venture. Expected result: the creation of the Guide and of a networking event by young people with the support of youth workers.The project main target groups include youth aged 13-30 years and youth workers. Also, youth organizations, NGOs, cultural organizations and social-cultural enterprises are targeted by the project.During the project it is expected to raise awareness on the importance of active citizenship through social entrepreneurship, specifically focused on the creative industries. This will impact on the motivation of young people to be engaged in future careers related to creative businesses.

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