The world is being transformed by new technologies, which are redefining the way people live, work, do business, and function as a global society (Introducing the Digital Transformation Initiative, World Economic Forum, 2017). We are witnessing the digitalisation of our society, the digital transformation of the economy. New ways of working are affecting the types of skills needed, including innovation and entrepreneurship. Digital skills are needed for all jobs and occupations, and many sectors are undergoing rapid technological change (New Skills Agenda for Europe, European Commission, 2016). People need digital competence to be able to participate, link to and benefit from digital opportunities - but also to mitigate possible risks. This is clearly a challenge that is being addressed today (DigComp 2.0: The Digital Competence Framework for Citizens, 2016) and that become even more critical in times of pandemic.Digital transformation was a growth driver within the Europe 2020 Strategy which emphasises smart, sustainable and inclusive growth to strengthen the EU economy and prepare its structure for the challenges of the next decade. Digital transformation will be present in Europe 2030 Strategy as well. Digital technologies are key drivers of innovation, growth and job creation, and therefore digital competence is more and more linked to participation in the labour market. Digital competence is not only about being familiar with digital technologies. It is also about the way new technologies and social media are used. In terms of digital skills, considering that to function effectively in a digital society more than low level skills are needed, about 50% of the EU population can be considered as insufficiently digitally skilled (having either low or basic digital skills). In Turkey 45% of the population does not have the skills they need to function effectively in the digital world, while the share is 43% in Portugal, 47% in Italy, and over 50% in Bulgaria and Spain (Eurostat 2017). The situation is far from having become better, according to the most recent data (Eurostat 2019).The job search process and the employers’ recruitment and selection methods are being re-shaped by internet. Employers and recruiters are not only posting vacancies on the internet, but they are increasingly using the internet (including social media) to screen and select applicants. Despite the significant increase in the use of ICT & social media by low-skilled/low-qualified adults, they reveal a low level of awareness and understanding of the broader implications that their online activity can have on their social and professional life. It was - and it continue to be - thus important that low-skilled/low-qualified adults (especially over 45) develop their media and digital skills in order that they can effectively use social media in a way that can create increased opportunities for them in the social and professional sphere. More specifically, LINK-UPS project targeted: - Low-skilled/low-qualified unemployed adults, particularly over 45, in Bulgaria, Portugal, Italy, Spain and Turkey and - Employment/career counselors and/or other relevant professionals and organisations working with low-skilled/low-qualified unemployed It aimed at: - Developing the digital and media skills of low-skilled/low-qualified unemployed adults, mainly over 45, through innovative tools, so that they are motivated and able/ready to build a strong online professional identity to reinforce their access to employment, thus leading to social and economic inclusion. - Upgrading the knowledge of employment/career counselors, VET providers, recruiters and/or relevant public and private stakeholders working with low-skilled/low-qualified unemployed and providing them a new approach and tools for supporting and interacting with middle-aged unemployed persons through social media. The above-mentioned goals were achieved through the implementation of the following activities/tasks: 1. Development of a methodological framework for the building of digital skills through social media for low-skilled/low-qualified unemployed persons (assessment of online recruitment, screening and selection methodologies, practices and tools; development of skills building framework). 2. Development of a mobile and online interactive platform for building the digital competence of low-skilled/low-qualified unemployed persons (development of the interactive platform and mobile app, production of the training content); pilot implementation of digital skills building carried out with 190 participants). 3. Development of an online self-assessment tool and a usability manual for professionals supporting low-skilled/low-qualified unemployed persons (development of pre/post self-assessment tool and manual for professionals; dissemination of self-assessment tool and manual to professionals, namely by means of Info Days nationally organised for 437 participants).