"In all the contemporary countries, the main macro-economic target is to reach the full employment level and make an efficient use of resources and especially of human resources. Unemployment or inactivity means that scarce human resources are not being used. Eurostat statistics show that unemployment/inactivity is mainly gender specific and women have been more affected by unemployment/inactivity than men. Wastes of human resources are more costly especially when ""work experienced"" women do not work. We choose to focus particularly on women, who cannot work due to several personal life limits, although they want to work; together with young women who have talents for handcrafting, but not very efficient in marketing their handicrafts due to lack of knowledge and/or experience. Mentoring as one of the best possible solutions for both groups, is to better combine work and private life, transfer accumulated knowledge and experience to the individual who needs for also improvement of her productivity. So, underlining the fact that mentors are aware of specific challenges that young women micro-entrepreneurs face and have the ability to identify and engage in opportunities for ongoing reflection and sharing of knowledge and experience at mental level, F2F-Trust model is a win-win model for both participating target groups, who are actually final beneficiaries of the action. This primary target group of F2F-Trust project, who are young women living in rural areas without knowing the real value of their handicrafts actually in need of sincere professional support for overcoming this serious barrier - not knowing the actual value of their talent and resulting products. They are still being in the group managed structure, by being employed as unpaid family worker or taking part in similar positions in family businesses. Handcrafts they produced are small scaled, non-standard, not having the capacity to create broader markets and their inability to get through to formal scale economy can be considered as major problems of these women regarding entrepreneurship and handicrafts marketing. Therefore, they cannot use their capacity and opportunities. Thus, the best working solution for them is F2F-Trust mentoring, replying to their all needs and overcoming their very visible problems. Based on these clear and verified facts and needs, a comprehensive mentor/mentee training program will be developed by the project team in a way that ultimately, potential mentors will be trained step-by-step regarding how to lead in women's way. Through mentor training they will have received, mentors will be able to provide a systematical guidance to young women living in rural areas producing handicrafts. Thus mentors will give insight about the fundamentals of actual business life and prepare for mentees through difficult situations by helping them to acquire the necessary knowledge, skills and confidence and mindset. Also, a mentor who knows the local market conditions, providing also insights about local practices and opportunities, is an invaluable resource for young woman who are seeking for this valuable support - most probably also being not aware of her need at this moment. At the end of the mentor program, mentees will understand the value and be able to go outside of their local bazaars and sell their products nationwide and even they may be able to e-export abroad as an exporting micro-entrepreneur owning products which are complied with the international standards. Thus, this project open the way for mentee to transform their handicraft products into revenue through mentoring. According to the mentoring model, which we are proposing, mentors and mentees will share the same objectives and the take same business risk - destiny - or achieve to similar commercial success. Mentors will take in the business in return for providing of their exertions and guidance. Also, the mentor and mentee may maintain this partnership in future periods. They not only do have the potential to gain, but they will have a personal satisfaction of seeing enterprise succeed through this kind of mentoring. So, mentoring will help for both mentor and mentee to become more productive and improve their socioeconomic conditions. In final and global sense, the project will contribute to rural development strategies by providing alternative job creation approaches in rural areas with creating employability of women of each Member State and its regions, by providing mentor/mentee training and creating a model for establishing the mentoring relations between young and mature women."