<< Objectives >>The project aims to transform mainstream media representations of women of diversity in Europe (in particular, Muslim women). It will renew their image through teaching in the university curricula of an international European consortium. This renewal is fed by sources of self-representation (mainly Instagram) created by digital native women who create content on online networks.<< Implementation >>The project is organised around activities dedicated to the realisation of transferable productions for university audiences and, beyond, for civil society online and offline: a transmedia book to be included in bibliographic catalogues, didactic units to be used in full time curricula and continuing education, an online collection of self-portraits in the form of audio-visual capsules, an installation to be presented in a physical exhibition.<< Results >>Based on a partnership involving 4 universities and 1 training organisation in Europe, the project reaches a large audience: at least 600 students through the courses given by the consortium's teachers, but certainly more than that through cascading effects within the universities. But the societal impact is also due to the concrete involvement of about 15 female Instagrammers who are themselves followed by a virtual community of several hundred or even thousands of followers.