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APPLES - Applying Practices for Productive Learning of Entrepreneurial Skills

Funder: European CommissionProject code: 2015-1-DE03-KA219-013578
Funded under: ERASMUS+ | Cooperation for innovation and the exchange of good practices | Strategic Partnerships for Schools Only Funder Contribution: 158,570 EUR

APPLES - Applying Practices for Productive Learning of Entrepreneurial Skills

Description

"The theoretical superstructure for our project was the ""Rethinking Education"" Communiqué written by the Commission in 2012. It calls for restructuring the traditional school education, which is more related to the appropriation of theoretical knowledge and sets a stronger focus on competence-oriented and application-oriented knowledge. Students self-initiative, self-responsibility, creativity and entrepreneurial spirit are to be strengthened and developed.This communiqué was the reason for our project team, consisting of a total of seven vocational and general schools, to create an international company. We had already realized good joint experiences during our former ""Comenius"" cooperation on the topic ""Wine - a European Cultural Heritage"" and wanted to deepen the economic and entrepreneurial approach in our new project - also with regard to possible synergy effects through cooperation between the different school forms of our partners’ institutions.The apple is a widely used fruit in the whole of Europe and is therefore a low-threshold and easily accessible learning object for the project work with students. As an everyday commodity, the apple offers an ideal projection surface for more challenging thematic questions with a business-related relevance.We concentrated our activities on the production, marketing and distribution of apples and apple-based products. Each partner assumed certain tasks, which corresponded to the department of an international company. While we organized the assignment, we were aware that the chosen department was compatible with the respective school profile in order to build on the previous knowledge and inclinations of the pupils as well as on the one of our colleagues.As a farming-oriented vocational school, the Croatian partners, concentrated on cultivation, ennoblement and processing of different apple types. The Italian partner was responsible for the sales and distribution and put an online shop in the network, Greece became our IT department because the responsible project manager teaches this subject. The secondary high school in Vilnius turned out to be, thanks to its strong pedagogical profile in the field of visual and performing arts, our product and marketing specialist, being responsible for the artistic design of packaging, brand names and advertising of our apple products. The Polish team became our staff department concerned with selection criteria and processes as well as with staff’s health care. Our Portuguese partner school chose the role as research and development department, because of its longstanding cooperation with the University of Evora and the German team took over the administrative and documentation tasks and the general management.Thanks to this superstructure of an international company, the participating students, developed expertise in their respective field of activity and were able to pass on their appropriate business knowledge and entrepreneurial skills to the partners by using different methods: thematic work in mixed national groups, lectures, peer-teaching units, group puzzles, exhibitions and presentations of the work results. Our aim was to provide participants with basic business knowledge, a greater understanding of economic policy and professional competences in the field of marketing and consumer responsibility.They got insight in the working processes of a variety of small and medium-sized enterprises. A choice of different task assignments challenged their initiative, self-reliance and self-responsibility and encouraged innovative, independent, critical and creative thinking approaches.In addition, we brought the students into contact with potential regional employers. Project work in international teams and the time spent with caring host families gave them the opportunity to make friends with young people from other European countries, to reduce language barriers and prejudices, to find recognition outside the school framework and to broaden their cultural horizon. This applied in particular to the pupils from socially and financially disadvantaged families or to the ones having a migration background.The results of our project work include, e.g. our common project website, presentations, a check-list for company founders, self-designed packages, commercials, self-made apple products (bubble bath balls in our case), a list of criteria for the evaluation of science magazines for children, the creation of an online shop, an exhibition, as well as a role play about our future digitalized life with robots."

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