<< Objectives >>The project provides HEI leadership and professional staff with tools for driving cultural change amongst academics to create a supportive environment towards external engagement and entrepreneurial activities. It examines how cultural change can be best enabled in academia through identifying specific needs of the target groups and creating good practices for cultural change, to design a toolkit for HEIs, to support their efforts to become more engaged and entrepreneurial institutions.<< Implementation >>The project will conduct research on cultural change towards engagement and entrepreneurial activities in HEIs, by examining academics’ perceptions and needs as well as current good practice examples. Based on investigation, it will develop a toolkit for cultural change addressing the needs for awareness raising, enhancing internal & external communication, incentivisation & rewards, navigating the support environment. The toolkit will be validated through focus groups and widely disseminated.<< Results >>The main project results include the investigation report – a synthesis of all learnings and findings from the investigation phase; the collection of 40 cultural change case studies; as well as the designed and validated toolkit containing 40 change management tools (interventions, nudges and templates for cultural change) and 4 designed strategy guides for awareness raising, enhancing communication, incentivisation & rewards as well as navigating support environment.