In recent years, in order to promote the independent development of the new energy vehicle industry, Chinese government has decided to reduce the consumption subsidies for new energy vehicles until the subsidies are completely withdrawn. The reduction of consumption subsidy has a great impact on the production and sales of new energy vehicles in the whole vehicle market. However, does the reduction of this subsidy also have an impact on other enterprises in the new energy vehicles industry chain? This paper tests this problem using data from 2016 to 2018, and finds, through empirical analysis, that during the period of subsidy decline, the profitability of component enterprises is significantly positively correlated with this subsidies, while the r&d investment of enterprises is significantly negatively correlated with this subsidies. The results show that in terms of profitability, the reduction of consumer subsidies not only has an impact on the whole vehicle industry of new energy vehicles, but also has an adverse impact on the core component companies in the industrial chain. However, in terms of r&d, the reduction of subsidies has more negatively strengthened the input and attention of R&D in component companies.