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Elementos de la estrategia competitiva de la sede en Orlando (Florida) de la empresa HMV Ingenieros en el contexto del TLC con Estados Unidos
Uno de los principales problemas que tiene la empresa HMV Ingenieros en su proceso de internacionalización se refleja en su debilidad para conocer el entorno político, económico, social, cultural, legal y ambiental en espacios diferentes a los latinoamericanos. Se le dificulta hacer efectiva la oportunidad que le presenta el TLC de prestar los servicios profesionales en ingeniería para el sector energético de Estados Unidos y aprovechar la ventaja competitiva que tiene al contar con un talento humano altamente calificado y multidisciplinario, además de su experiencia en el sector consultor. El proyecto consiste en aprovechar las oportunidades y fortalezas para contrarrestar las amenazas y debilidades internas con dos estrategias claves que le permitirán a HMV Ingenieros USA crecer en este mercado: crear la Dirección de Análisis Sectorial y Prospectiva como un Comité con operación en Orlando, Florida pero con alcance a toda la organización y aplicar una estrategia de Fusiones y adquisiciones transfronterizas o M&A (Cross Border Mergers and Acquisitions) del sector energético en Estados Unidos. El éxito del proyecto se sustenta en la medida que HMV Engineers es una oficina de operaciones en Orlando - Florida, pero las oportunidades hacen necesario que opte por una estrategia de mercado global como una integración horizontal para mitigar debilidades como ser una empresa Latinoamericana. El M&A contribuye a su desarrollo externo y le permite ampliar su negocio actual con nuevos clientes y mejorar su good will. One of the main problems that the HMV Engineers Company has in its internationalization process is reflected in its weakness in knowing the political, economic, social, cultural, legal and environmental environment in different spaces for Latin Americans. It will be difficult for you to make effective the opportunity presented by the FTA to provide professional engineering services for the energy sector of the United States and take advantage of the competitive advantage you have by having highly qualified and multidisciplinary human talent, in addition to your experience in the Sector Consultant. The project consists of taking advantage of the opportunities and strengths to counter internal threats and weaknesses with two key strategies that allow HMV Engineers USA to grow in this market: create the Directorate of Sector Analysis and Prospective as a Committee with operations in Orlando, Florida, but with the entire organization and application of a strategy of cross-border mergers and acquisitions or M&A (cross-border mergers and acquisitions) of the energy sector in the United States. The success of the project is sustained to the extent that HMV Engineers is an operations office in Orlando - Florida, but the opportunities make it necessary for it to opt for a global market strategy such as horizontal integration to mitigate weaknesses such as being a Latin American company. M&A contributes to your external development and allows you to expand your current business with new clients and improve your goodwill. Magister en Negocios Internacionales
- Universidad EAN Colombia
- Universidad EAN Colombia
TLC Estados Unidos - Colombia, Business strategy, Cambio organizacional, FTA United States - Colombia, Tratados comerciales, Energy sector, Administración de proyectos, Estrategia empresarial, Competitividad, Empresas internacionales, Sector energético, Competitiveness
TLC Estados Unidos - Colombia, Business strategy, Cambio organizacional, FTA United States - Colombia, Tratados comerciales, Energy sector, Administración de proyectos, Estrategia empresarial, Competitividad, Empresas internacionales, Sector energético, Competitiveness
citations This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).0 popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.Average influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).Average impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.Average
