We report on the properties of Eu-doped ZnO nanorods prepared by chemical bath deposition from aqueous solutions in an autoclave. The autoclave enables to grow the nanorods above the boiling point of water. The nanorods were characterized by scanning electron microscopy, secondary ion mass spectroscopy, and low temperature photoluminescence spectroscopy. Under the UV light excitation, the nanorods show a strong blue emission at 450 nm, which is associated with the 4f(6)5d - 4f(4) transitions of Eu2+ ions. We discuss the mechanisms responsible for the blue luminescence. We further clarify how the growth parameters affect the morphology and the optical properties of the nanorods. Growth temperatures above the boiling point of water significantly influence the intensity ratio of the near band edge emission to the deep level emission and greatly enhance optical quality of the nanorods.