AbstractIn this study, nuclear magnetic resonance and computed tomography scanning were used to analyze the production law and displacement mechanism of Jimusaer continental shale oil during CO2 huff ‘n’ puff, and the optimal parameters were determined. The results indicated that CO2 huff ‘n’ puff mainly produces crude oil in pore throats with 0.1–1 μm radii, while crude oil in pore throats with radii below 0.1 μm cannot be produced. Multiple CO2 huff ‘n’ puff cycles can connect fluids in fractures with fluids in large–medium pore throats, eliminate fracture effects on the oil recovery factor, and achieve coefficient development of both fractured and unfractured shales. In the CO2 huff ‘n’ puff process, core pressure change could be divided into three stages of injection–holding–depletion, and the oil displacement mode was the piston type. The study of huff ‘n’ puff parameters revealed that huff ‘n’ puff cycles and injection pressure have a great influence on the CO2 huff ‘n’ puff efficiency, while the injection timing and soaking time imposed relatively small effects. For continental shale in the Jimusaer Sag, the optimal CO2 huff ‘n’ puff parameters are five cycles, 4‐MPa injection timing, 25‐MPa injection pressure, and 12‐h soaking time.