This study investigates change management in the context of corporate entrepreneurship (CE) and presents an innovative conceptual model to improve commitment to change. Utilizing Lewin’s model and Bandura’s social learning theory, the research identifies six essential success factors (CSFs) that are vital for achieving effective change management in CE initiatives. Using a combination of qualitative and quantitative methods, this study examines the relationship between the preparedness of organizations, facilitating factors, and the level of commitment individuals have toward change in 38 entrepreneurial corporations in China. The study suggests a new conceptual framework called the people-centered implementation (PCI) model as a strategy for implementing CE change. This model prioritizes the establishment of synergy between the efforts of an organization and its individuals, resulting in increased commitment and successful execution of entrepreneurial projects. The PCI model provides valuable knowledge for practitioners managing change within CE initiatives and contributing to broader economic transition and institutional changes. The uniqueness of this study is its concentration on change management challenges specific to CE and its creation of a pragmatic model to tackle these challenges, ultimately leading to enhanced project success and wider economic influence. ; The project was supported by Zhejiang Shuren University Basic Scientific Research Special Funds (2023XZ020).