Abstract This paper emphasizes the evaluation of energy conservation strategies that are considered to be sensitive to modal choice by employing a disaggregate logit model. Five hundred households in Taipei city were selected and interviewed on weekdays between 26 December 1986 and 15 January 1987 by using a stratified random sampling process. By computing elasticities of the logit model, three kinds of energy conservation strategies – taxi-fares, exclusive bus lanes and gasoline price – were selected for sensitivity analysis. The results show that a passenger's modal choice and energy consumption in transport are not affected greatly by the three selected energy conservation strategies in the short term. Therefore it is recommended that other strategies are used, such as reducing trip generation, shortening trip length, improving fuel efficiency and increasing vehicle occupancy to reduce energy consumption in transport.