Abstract The present study aims at assessing environmental and energy compatibility of different solutions of thermal insulation in building envelope. In fact a good insulation results in a reduction of heating/cooling energy consumptions; on the other hand construction materials undergo production, transformation and transport processes, whose energy and resources consumptions may lead to a significant decrease of the environmental benefits. The paper presents a detailed carbon footprint of a product (CFP, defined as the sum of greenhouse gas emissions and removals of a product system, expressed in CO2 equivalents), which is a reflective foil conceived and produced by an Italian company. CFP can be seen as a Life Cycle Assessment with climate change as the single impact category; it does not assess other potential social, economic and environmental impacts arising from the provision of products. The analysis considers all stages of the life cycle, from the extraction of raw materials to the product’s disposal, i.e. “from cradle to grave”; it was carried out according to UNI EN ISO 14040 and 14044, and LCA modelling was performed using SimaPro software tool. On the basis of obtained results, different measures have been proposed in order to reduce emissions in the life cycle and neutralize residual carbon footprint. The results allowed to make an important comparison concerning the environmental performance of the reflective foil in comparison with other types of insulating materials.