Abstract This paper presents a set of parametric studies performed on automotive radiators by means of a detailed rating and design heat exchanger model developed by the authors. This numerical tool has been previously verified and validated using a wide experimental data bank. A first part of the analysis focuses on the influence of working conditions on both fluids (mass flows, inlet temperatures) and the impact of the selected coolant fluid. Following these studies, the influence of some geometrical parameters is analysed (fin pitch, louver angle) as well as the importance of coolant flow lay-out on the radiator global performance. This work provides an overall behaviour report of automobile radiators working at usual range of operating conditions, while significant knowledge-based design conclusions have also been reported. The results show the utility of this numerical model as a rating and design tool for heat exchangers manufacturers, being a reasonable compromise between classic e − NTU methods and CFD.