Abstract In order to mitigate Urban Heat Island Effect and global warming, both governments and scientific community are working to reduce energy consumptions. In particular, the construction sector has a high potential in reducing energy demand, by means of both active and passive solutions. The European building stock is mainly composed by existing buildings as well as historical ones, which happens to be the less energy efficient ones. Moreover, retrofit operations are more complex on historical buildings, due to strict regulations for the preservation of such historical and cultural heritage. Considering this challenge, in this work we described and in lab analyzed possible passive solutions specifically designed for historical and existing buildings. In particular, we developed innovative cool colored mortars and tested them in lab, as well as investigated cool colored mortars, cool clay tiles and cool natural gravels performance when applied as envelope and roof elements, by means of dynamic simulation.