Abstract The research of electric thermal storage (ETS) has attracted a lot of attention recently, which converts off-peak electrical energy into thermal energy and release it later at peak hours. In this study, new electric thermal storage composites are developed by employing paraffin wax as thermal storage media and carbon nanofiber (CNF) as conductive fillers. Electric heating and thermal energy release performances of the CNF/paraffin wax composites are experimentally investigated. Experimental results show that, when the composites are heated to about 70 °C, the developed electrically conductive CNF/paraffin wax composites present a thermal storage capacity of about 280 kJ/kg, which is five times of that of traditional thermal storage medium such as ceramic bricks (54 kJ/kg). The CNF/paraffin wax composites can also effectively store the thermal energy and release the thermal energy in later hours.