Abstract Most studies on household energy choices have considered income and education as suitable proxies for socio-cultural contexts, primarily because the available data on household energy is from census surveys which are mainly household consumption surveys, not focused energy surveys. Acknowledging the existing data constraints, a more focussed household energy survey was designed for rural India with the aim of better understanding determinants of current energy use patterns, energy choices, to measure the impacts of these factors, and importantly, arrive at key policy insights. This paper revisits the definition of access to include for reliability and quality going beyond conventional understanding. It also relooks at the role of gender in household energy choices. Having established that apart from income, socio-cultural factors may have a greater role in determining household energy choices, the model results indicate electricity access would have a positive impact on cooking energy choices only after meeting a minimum threshold requirement. As women move towards more formal employment, the odds of choosing cleaner fuels increase significantly. Thus, while macro-policies may provide important guidelines and the necessary framework, implementation strategies need to be designed at the local level through a participatory approach making energy an integral part of the development paradigm.