Abstract Technological progress is an effective way to improve electricity efficiency. Due to the existence of the rebound effect, it is of great significance to optimize the technical power saving policy by examining the rebound effect caused by different technological progress paths.Based on the panel data of electricity industry in 30 provinces of China from 1997 to 2013, this paper systematically examines the rebound effects of electricity consumption under the two sources of technological progress, namely independent innovation and technology import. Then, it discusses the impact of coal-electricity linkage policy. The empirical results are as follows: (1) without considering rebound effect, independent innovation significantly promotes electricity conservation, while the effects of technology import is not obvious; (2) when considering the rebound effect, electricity price declining driven by independent innovation is not conducive to electricity saving, while electricity price declining driven by technology import has an electricity-saving effect; (3)The coal-electricity linkage policy that began in 2004 not only reduced the rebound effect by increasing the flexibility of electricity prices to a certain extent and improved the electricity-saving effect of independent innovation, but also reduced the electricity-saving effect of technology import.