Abstract This study investigates the potential public demand for investing in electric vehicles infrastructure using a stated preference method. Availability of electric vehicle fast charging stations can improve consumer penetration and acceptance level of purchasing electric vehicles. The outlook of passenger transport is expected to shift to using electricity as the main fuel source which requires a significant amount of energy through the electricity grid and provision of appropriate public charging infrastructure to help support commuter usage. To quantify the preference of users towards an energy related policy, a discrete choice experiment using a virtual payment system was designed to increment an annual levy amount for specific purpose over a set of years. The results from a sample of 1180 households in New South Wales Australia, revealed that depending on the policy setting, 74.2% of the population would be willing to pay some amount of levy. Moreover, we found that on average NSW households are willing to pay $31.9 as annual levy to help raise the fund to develop and install fast charging station state-wide.