Experimental investigation of heat transfer characteristics of circular tube fitted with straight full twist insert has been presented. The heat transfer coefficient increases with Reynolds number and decreasing spacer distance with maximum being 2 in. spacer distance for both the type of twist inserts. Also, there is no appreciable increase in heat transfer enhancement in straight full twist insert with 2 in. spacer distance. Experiments were carried out in turbulent flow using straight full twist insert with 4 in. spacer and similar trend of increasing Nusselt number with Reynolds number was observed. Performance evaluation analysis was made and the maximum performance ratio was obtained for each twist insert corresponding to the Reynolds number of 2550.