Abstract The recent development of high-performance Li-ion battery cells has sparked intensive revolutions in our society. After enabling the wireless communication, Li-ion batteries are paving the way towards a full transition to electromobility. However, the search and need for batteries with improved performance and safety at reduced cost is still ongoing. Therefore, substantial economical efforts are put in place. The 12th edition of the annual International Conference on Advanced Lithium Batteries for Automobile Applications (ABAA-12), held in October 2019 in Ulm, Germany, has been an insightful meeting during which policy makers from China, Germany, Japan, the European Commission and the USA provided an in-depth description of their respective visions on how to bring forward this technology. The aim of this perspective article is to give insights about the presented R&D trends and the current penetration of electric vehicles in the mass market.