Geothermal heat pumps are becoming more and more popular as the price of fossil fuels is increasing and a strong reduction of anthropogenic CO2 emissions is needed. The energy performances of these plants are closely related to the thermal and hydrogeological properties of the soil, but a proper design and installation also plays a crucial role. A set of flow and heat transport simulations has been run to evaluate the impact of different parameters on the operation of a GSHP. It is demonstrated that the BHE length is the most influential factor, that the heat carrier fluid also plays a fundamental role, and that further improvements can be obtained by using pipe spacers and highly conductive grouts. On the other hand, if the physical properties of the soil are not surveyed properly, they represent a strong factor of uncertainty when modelling the operation of these plants. The thermal conductivity of the soil has a prevailing importance and should be determined with in-situ tests (TRT), rather than assigning values from literature. When groundwater flow is present, the advection should also be considered, due to its positive effect on the performances of BHEs; by contrast, as little is currently known about thermal dispersion, relying on this transport mechanism can lead to an excessively optimistic design.