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Political, economic, social, technological, legal and environmental dimensions of electric vehicle adoption in the United States: A social-media interaction analysis

Many governments have begun to adopt aggressive targets for electric vehicles. However, studies of the drivers of electric vehicle (EV) adoption are scarce. Social media interactions can provide a new data-driven vantage point to explore such drivers. This study uses data from 36,000 public posts on Facebook to investigate intersectionality in EV-communication as per the Political, Economic, Social, Technological, Legal and Environmental (PESTLE) categories. A computational social science methodology was adopted using a mixed-method application of social network analysis and machine learning-based topic modelling through Latent Dirichlet Allocation algorithm on a 600,000-text corpus extracted from the Facebook posts. Results showed that political, economic, and legal posts had dense clusters around the technology policy of EV, the institutional discourse of electrification of the federal vehicle fleet, and tax and credit framework politics. The environmental and social dimensions had a higher discourse for social justice, clean air, and better health and well-being. A market shift towards EV as a service industry was observed in the technology and economics-related posts. These findings can help policymakers, and planners design contextualised energy policy for influencing EV adoption in the U.S. and other countries.
- University of Cambridge United Kingdom
- International Energy Agency France
- International Energy Agency France
- Conjuring Arts Research Center United States
Facebook, Electric vehicles, Policy design, Social network analysis, Adoption, Content analysis
Facebook, Electric vehicles, Policy design, Social network analysis, Adoption, Content analysis
citations This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).54 popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.Top 1% influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).Top 10% impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.Top 1% visibility views 139 download downloads 438 - 139views438downloads
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